The Church Missions House, a historic, Renaissance revival building located at 281 Park Avenue South in New York City, will soon be the new home of Fotografiska. The Stockholm-based photography museum is scheduled to open an outpost in New York in spring 2019.
The organization has chosen New York–based CetraRuddy to lead the design makeover and restoration of the landmarked space. Other collaborators on the project include Roman and Williams, which will design an avant-garde restaurant and bar on the second floor, Higgins Quasebarth & Partners, which will preserve and restore the stained-glass windows and limestone and granite facade of the building, and Linq, a tech firm that will design a multi-sensory experience for visitors using flavor, scent, and art.
Fotografiska, which views sustainability as a core part of its philosophy, strives to use the power of photography to leave a significant impact on the world. “By following our vision of inspiring a more conscious world, we aim to raise the level of awareness and question what we eat, drink, and take for granted—nudging society towards more sustainable habits,” states Fotografiska on its website.
The six-story Church Missions House building will further enhance the cultural significance of Fotografiska and the surrounding Gramercy neighborhood. Built toward the end of the 19th century, the extravagant facade embodies an era in which New York City became a center for art, architecture, and creativity, and it has housed numerous offices and non-profit organizations in the years since. The building is also recognized for its role in the Anna Delvey story, where in 2017, the New York City socialite was arrested on six charges of grand larceny for trying to swindle her way into owning the building by scamming wealthy business acquaintances and hotels.
The building’s Italianate style is evident in its arched windows, elegant columns, and decorative enrichments—including elaborate cornices and balustrades. Although the building is located in the midst of lofty skyscrapers and bustling city blocks, it conjures images of the elegant Italian villas of the Renaissance, while at the same time providing the city with valuable restaurant, gallery, and exhibition space. As swaths of Midtown Manhattan continue to disintegrate beneath the rapidly expanding, corporate-run metropolis, the landmark building at 281 Park Avenue is becoming more prominent than ever before.
“We have been looking for the right New York location for a while, and the Park Avenue South space is a great opportunity for us to finally start to change the world in the spirit of Fotografiska,” said Geoffrey Newman, project manager and shareholder of Fotografiska New York, in a recent press release.