In tandem with this year’s Salone del Mobile Euroluce event, Artemide partnered with Bjarke Ingels Group to create a new light series, Alphabet of Light. Inspired by neon lights, BIG worked with Artemide to create an updated, LED light that could be formed into letters or graphics—creating a new font in the process. Alphabet of Light is composed of straight and curved light modules with high-tech optoelectronics to ensure a smooth, even light.
To showcase this new product, BIG and Artemide installed the modular system in the east courtyard of the Università degli Studi di Milano using the classic typography sentence, “Quick Brown Fox Jumps Over the Lazy Dog,” which uses every letter in the alphabet. The installation is part of the event Interni Material Immaterial.
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