The Detroit Lions have unveiled designs for a $44 million renovation of Ford Field’s hospitality areas. Leading the design is Detroit-based ROSSETTI. The firm was also responsible for the original design of the stadium, which opened in 2002.
The comprehensive renovation will affect every aspect of the fan experience throughout the stadium. A total of 210,000 square feet—from large social clubs to suites and loges—will be included in the project. The Lions brand and the slogan (“Nothing Stops Detroit”) are guiding the graphic concepts throughout the renovation. The spaces will be filled with layers of the team’s logo and graphics, along with textures, furniture, finishes, and curated displays which will be constructed by local craftsman and artisans.
“We used many innovative concepts for Ford Field when we originally designed the stadium and that’s why it has stood the test of time,” said Jim Renne, sports principal at ROSSETTI and lead designer of the original stadium, in an announcement. “We’re thrilled to bring our knowledge about entertainment venues garnered from designing facilities around the world back to our hometown. Our goal has been to bring the fan experience up to standards and beyond while customizing the design for Detroit.”
The design team was inspired by the surrounding neighborhood and urban setting of the stadium. Lighting, materiality, and details were created to “feel familiar yet will be completely different for fans.” The southern side of the project takes cues from Detroit’s history, while the northern side is influenced by the auto industry and midcentury modern design.
The renovation is expected to be complete in August 2017, in time for the opening of the 2017/2018 NFL season. Along with the interior, the stadium will also receive scoreboard and technology upgrades.