The 37-acre Artpark in Lewiston, New York, straddles the Niagara River and Canadian border and has been showcasing public land art, installations, and performances for over 40 years. Now, the Artpark & Company board of directors has tapped SO-IL, urban designers and landscape architects West 8, and theater and digital design consultants Charcoalblue to create a master plan for the park that will modernize it for the 21st Century. The Artpark was, from its conception, an artificial landscape, as it was built in a quarry on top of waste material from the construction of the Niagara Power Plant, a hydroelectric plant nearby. The new master plan takes what works about the extent park and enhances it, while overlaying three key design principles, according to West 8. The first principle is “revealing a new nature,” or using strategic cuts to sculpt the landscape of the park and create programmatic areas using the cuts or plateaus created. Viewing platforms for land art will be created this way, surrounded by walking paths. An outdoor amphitheater is at the heart of the master plan and will be created by scooping out a deep depression and molding “mound” seats for the audience around the center stage, set against the bank of the adjacent river. The second principle, “amplifying environments,” means hills and galleries will be treated to capture views of the surrounding Niagara river and gorges, as well as the rest of the Artpark. New bridges, paths, and viewing platforms will also be integrated. The third, and most esoteric principle is “modulating frequencies,” or tuning the park’s programming to the seasons. Different performances, and new outdoor performance spaces, will build on the concerts offered in the summer and offer year-round reasons to visit. The new master plan is the fruit of a study commissioned in 2017, and will be funded by private donors, the Ralph C. Wilson, Jr. Foundation, and Empire State Development, as the Artpark is part of the New York State Parks system. Artpark is welcoming public feedback from residents and parkgoers and will be fielding questions about the new plan at a public forum at 6:00 p.m. on June 5 inside the Mainstage Theater.
Posts tagged with "Upstate New York":
The first new civic building in Auburn, New York, in 40 years lets visitors explore the city’s place in the history of civil rights movements. The nARCHITECTS-designed Equal Rights Heritage Center, now open to the public, frames views of surrounding landmarks to expand the reach of the center to the building's historic context. What began as a request for proposal from the New York State Office of Parks and Recreation and the City of Auburn for a Finger Lakes–region welcome center in 2017 quickly snowballed in importance, according to nARCHITECTS principal Eric Bunge. In light of the rapidly changing national political climate, the governor’s office reoriented the project to focus on New York’s progressive history as a leader in promoting equal rights. The center specifically focuses on women's rights, the abolition of slavery, civil rights, and the more recent efforts for LGBTQ rights. The 7,500-square-foot, $10 million Heritage Center opened to the public on November 13, 2018, in a ribbon-cutting ceremony attended by Lieutenant Governor Kathy Hochul, local officials, and Pauline Copes Johnson, the great-great-grandniece of Harriet Tubman. A statue of the historic abolitionist and activist stands to the south of the new building. The single-story Heritage Center sits smack-dab between several historic landmarks; the building is directly across the street from the Memorial City Hall, is next to the William H. Seward House Museum, and is in the city’s South Street National Register District. A corbelled, pink brick facade was used to better blend the building into the mainly federal-style neighborhood. Inside, the building’s structure was left exposed. Board-formed concrete walls and glulam beams (which appear to continue past the confines of the center thanks to clever mirror placement) were left exposed to open up the interior as much as possible. Radiant geothermal heating emanates up through the terrazzo flooring, eliminating the need for a bulky overhead HVAC system. Double, sometimes triple, height windows frame views of the surrounding city, and the building’s three main interconnected volumes were each rotated to maximize the range of views. Graphic design studio MTWTF worked with nARCHITECTS to co-design the exhibition and wayfinding across the building’s figure-8 circulation path, and the nARCHITECTS-led team pulled double duty as the Heritage Center’s curator. Zones are organized by medium rather than topic, and the center uses posters, videos, recordings, games, a large interactive map, portraits, and other materials to chart the history of equal rights in New York State. But the center will hopefully become the first stop in a broader historical tour of the region for visitors, said Bunge, including the local landmarks visible from the building, and that the “context is content.” Siting the Heritage Center was also an issue for the design team, as the building rose on what was formerly a municipal parking lot. Although there’s a parking garage directly across the street, the community raised concerns over the potential loss of parking at the site. Ultimately, nARCHITECTS chose to exclude any on-site parking to encourage a pedestrian-friendly scheme and included a new public plaza to the center’s east. Construction took only nine months and the project team was able to come in 20 percent under budget. Interested in visiting? Admission is free, and the center is open from 10:00 a.m. through 4:00 p.m. daily.
Architects, like everyone else, will one day die—but their work will live on, allowing meditations not only on the loss of their own lives but on death as a whole. In upstate New York, the nonprofit arts group Art Omi is probing the intersection of design and mortality with EXIT Architecture: Speculations for the Hereafter, on display until March 3 at Art Omi’s Benenson Center in Ghent. As the planet’s population booms and more people die than ever before, space for the deceased has become an increasingly scarce resource. EXIT Architecture presents 15 speculative architecture projects that radically reorient spiritual, spatial, and ecological conversations around death. Art Omi solicited proposals from all over the world, and the resultant show is accordingly diverse. New York City–based entrants were numerous, including Michaela Metcalfe, director of design and construction excellence at the N.Y.C. Department of Design and Construction, Roderick Cruz, and Studio Ames. Visitors can peruse video, mixed-media installations, models, a life-sized coffin, drawings, and app-based immersive experiences. EXIT Architecture’s curators—Julia van den Hout, Kyle May, and Warren James—have also shaken things up by including work from an architect who has firsthand experience with death, the late Lebbeus Woods. Woods’s Einstein Tomb imagines a memorial to the famous physicist that’s been launched into deep space, traveling the cosmos until the heat death of the universe, all rendered in his trademark deconstructivist drawing style. The exhibition space itself was designed and fabricated by Brooklyn-based architect Kyle May. EXIT Architecture is the first curated exhibition of the Art Omi: Architecture program, which is also currently in the third year of its residency program.
Art Omi: Architecture is accepting applications through Saturday, October 20, for its 2019 Architecture Residency in Ghent, New York. The program, which launched last year, gives 10 architects the chance to develop their personal work and receive feedback from expert critics during a two-week stay at their Hudson Valley campus. This exclusive residency program is completely free to attend and is open to architects from around the world who’ve been professionally active for at least the past six years since receiving a license or an M. Arch degree in the U.S. or the international equivalent. Applications will also be accepted from early- and mid-career architects in academia who are teaching architectural design. Directed by Manhattan-based architect Warren James, the Art Omi: Architecture program supports its residents as the develop their own projects exploring the intersection of architecture, art, and landscape. Art Omi’s expansive campus features The Fields, 60-acres of space dedicated to the build-out of large-scale installations, landscape interventions, pavilions, and more. The program was started at the nonprofit arts organization to help foster emerging talent in a solitary but beautiful working environment. “There was a void within the United States for an architecture residency,” said James in a press release. “Previously the only options were for architects to apply to artists' residencies. Once there, of course, they were outnumbered and often felt like visiting guests in a community of artists…At Art Omi the focus is on giving architects the time and the space to work on their own projects while on campus. We create a new community of international peers and this allows for new perspectives and insights into their work. Nurturing and untethering creativity is integral to advancing the practice of architecture today.” If selected, residents will have access to shared studio space, private accommodations, and chef-prepared meals throughout the program. Residents will also meet the guest architecture critic (past critics include Curbed’s Alexandra Lange and former AN editor Julie V. Iovine), who will lead a public presentation of the various projects at Art Omi’s Benenson Center during the program’s final weekend. Past residency alumni include Jennifer Newsom and Tom Carruthers of Dream the Combine, who won this year’s MoMA PS1 Young Architects Program. Jesús López, a 2018 alumnus, said his time at the program was essential to getting a fresh perspective on his work. “It’s necessary to take time off from the routine, and to create some breathing room away from the professional practice,” he said. “Being part of Art Omi: Architecture gave me the opportunity to work on that specific project, that one with no client, the one that I hadn’t found the chance to develop or even to start. Applicants must submit and describe the non-client-based project they’d like to focus on at Art Omi. To learn more about applying before the October 20 deadline, see here. The program runs from February 22 to March 10, 2019.
A small sliver of urban infrastructure has been both the bane and blessing of one city in Central New York for 60 years. Interstate 81, an 855-mile-long highway stretching from Tennessee to the U.S.–Canadian border, sliced through downtown Syracuse upon its completion, sparking generations of socioeconomic segregation. Today, the viaduct that hovers over Syracuse’s urban core has reached the end of its functional life, spurring residents and the state’s department of transportation (NYSDOT) to consider next steps for the consequential corridor and how reimagining the site might transform the city in dramatic ways. This isn’t a new transportation tale, but the decisions made in Syracuse could have a major impact on the health and wealth of its locals. For nearly a decade, conversations have centered around three options for the deteriorating viaduct: replace it with a new overpass, build an underground tunnel, or design a street grid that slows traffic through downtown Syracuse and thereby spurs development and a more walkable city. One grassroots group calling for the street grid is Rethink81. They’ve created a digital narrative that paints a clear picture of the city’s wrought history with the highway and what its future could look like. Renderings of the street grid site show new buildings, a green street, and a bike path that extends south on Almond Street in between downtown and University Hill. The street grid seems like the eco-friendliest and fiscally responsible option at $1.3 billion, but many are against it. The DOT estimates that a new elevated highway will cost $1.7 billion but take nearly ten years to complete. Some upstate members of the state legislature even favor the tunnel despite its hefty price tag of $3.6 billion, according to consulting firm WSP Global. The latest discussions—from Albany to Syracuse—center around whether the tunnel idea is still truly on the table. "It's the million dollar question," said Jason Evans, associate principal at Ashley McGraw Architects and member of ReThink81. "The tunnel seems like an excessive investment to make for what would essentially be a duplicate route for traffic to bypass downtown.” Both the tunnel and rebuilt viaduct would allow cars to zip through the city at the same rapid pace as they do today. But that’s just the problem, says Syracuse University architecture professor Lawrence Davis. The city’s biggest issues stem from the fact that hardly anyone lives, works, or plays in downtown. The mass exodus of white residents to the suburbs after World War II caused investment to be drawn away from downtown. To this day, the suburbs remain Syracuse’s wealthiest districts. “This is a vitally important thing to study because a lot of American cities are going through a similar thing and are taking a cost-benefit analysis of their infrastructure,” said Davis. “I’m arguing that the city of the future isn’t so much a concentric city but a multicentric city that’s built in the interest of everybody and provides a variety of neighborhood types.” When the viaduct was built, it cut off Syracuse’s lowest-income residents, members of the largely African American 15th Ward, from the new developments that have risen over the last several decades. This has contributed majorly to the city’s rising poverty rates. Ranked the 13th poorest city in the nation in 2016, it’s also one of the worst places for black Americans to live, according to data from 24/7 Wall Street last year. These stark realities date back to the decision made to build the highway in 1957. Yusuf Abdul-Qadir, Central New York chapter director of the New York Civil Liberties Union (NYCLU), helps educate the local community and university students on the multilayered segregation that’s resulted, and how this modern moment in Syracuse’s history could help end the physical and financial isolation so many people feel there. “A highway isn’t naturally discriminating against everybody, but it creates a number of issues,” he said. “The car has literally split the city and made parts of it less desirable for development. If you look at these constituencies and their effective income, they are living this way because nothing’s been done to provide equitable opportunities for housing choice, economic mobility, or inclusion. It’s caused generational poverty.” Abdul-Qadir and the NYCLU are putting together an expert team of lawyers, urban planners, and project councilors that will continue to fight on behalf of Syracuse’s underrepresented populations as the I-81 debate moves forward. “This isn’t just an urban movement or a policy movement,” he said. “It’s a human rights movement and we’re trying to build momentum.” As of July, the NYSDOT was working on a new environmental impact statement that details how the three options will affect the city. A draft is expected to be complete by early 2019, at which time the public will be able to weigh in with commentary.
Corning is going back to its roots for the 150th anniversary of the company’s move to Corning, New York. The Corning Museum of Glass has tapped the McLaren Engineering Group’s nautical and entertainment departments for the creation of GlassBarge, a mobile glassworking studio set to travel from Brooklyn to the upstate city. McLaren repurposed an existing 30-by-80-foot barge to create room for both glassblowing performances and space for 150 spectators. The entire barge was also topped with a 30-by-69-foot-long retractable canopy to protect against harsh weather. Corning was born the Brooklyn Flint Glass Company until they packed up and moved upstate to Corning in 1868. GlassBarge will retrace the historic company's move across the state’s waterways. The barge launched from Brooklyn Bridge Park in May and will ultimately make 29 stops, hosting public demonstrations and lectures along the way before it arrives at Seneca Lake Pier in Watkins Glen on September 14. After that, the barge will travel to its final home at the Port of Coeymans, just south of Albany, in October. “We used our experience working on Broadway theaters and concert stage performances to create stadium seating that amplified the viewer experience,” said Steven Bonadonna, technical design manager at McLaren, “while collaborating with our marine experts to maximize occupancy on the floating structure.” Floating performance spaces have a storied architectural history, from Louis Kahn's floating orchestra hall Point Counterpoint II, to this year's inflatable Antepavilion competition winner in London. Tickets to the remaining GlassBarge demonstrations can be reserved here.
Art Omi, an arts nonprofit based in upstate New York, has issued an open call for an upcoming exhibition that will explore the future of design for death. Exit Architecture: Speculations on the Hereafter will showcase proposals that present critical and speculative looks at both present and future visions of post-mortem architecture and “new ways of marking our exit” from this world. Organized by Warren James, Julia van den Hout, and Kyle May, it’s the first curated exhibition put together by Art Omi’s architecture program. Art Omi facilitates projects for architects that integrate experimental and innovative landscape, architecture, and art ideas. According to a press release, the purpose behind Exit Architecture is to uncover designs that go beyond traditional memorials and religious symbolism, and ones that react to the changing landscape of modern life on Earth. As the curators note: “The realities of the world today have imposed additional restrictions and opportunities on internment: rapid population growth, densifying urban areas, limited space, environmental concerns, and digitization—all factors that could lead architects to reimagine our own exit.” The chosen works will be on view at Art Omi’s campus in upstate New York at the Newmark Gallery in the Benenson Center from January 12 to March 3, 2019. It will then begin touring on March 15. Architects and architectural teams from any part of the world are invited to propose an idea for the exhibition. See submission guidelines here.
BIG has designed and built in Upstate New York a prototypical cabin, known as A45, that can be constructed in any location within four-to-six months. Home company Klein commissioned the prototype, and the company plans that homeowners will be able to order, tailor, and customize the unit to suit their individual needs. The design is inspired by traditional A-frame cabins, which feature a pitched roof and angled walls that facilitate rain runoff and construction. The design for A45 was created by taking a square base and twisting the roof 45 degrees, resulting in a crystal-like shape that soars to 13 feet in height. The footprint of the tiny cabin is only around 180 square feet, but contains all of the essentials: an open-plan living and sleeping area, a small cooktop, bath, and lofted area. The house is finished with Douglas fir floors and natural cork walls. The exposed timber frame in solid pine adds to the outside-in feeling of living in the woods. A star-studded team put together the details of the house. The fireplace is designed by Danish wood-burning stove brand Morsøe, while the kitchen is done by Nordic furniture maker Københavns Møbelsnedkeri. Handcrafted furniture is produced by Danish workshop Carl Hansen, and the bed is fitted by Finnish designer Søren Rose Studio finished with Kvadrat fabric. VOLA-designed fixtures go elegantly with the bathroom made of cedar wood. The unit is composed of 100% recyclable modules that are assembled on site. The house is elevated off the ground by four concrete piers so that inhabitants can place it in challenging landscapes without the use of heavy machinery.
Tucked away on a tree-studded, 40-acre plot just a quarter mile from the Hudson River, one of New York’s most unusual construction projects is underway. The Chapel of Sacred Mirrors (CoSM)—a transdenominational church and registered nonprofit—has been constructing the Entheon: “A place to discover god within.” The three-story windowless art space will be a temple to, among other things, original “visionary art” from the church’s husband-and-wife co-founders, Alex and Allyson Grey. The couple, who have been together since first meeting (and dropping acid) in 1975, previously ran an art space in Manhattan. After closing down their Chelsea outpost in 2009, Alex and Allyson moved upstate, where they have been running their collective and a psychedelic variant of a bed-and-breakfast. Their Wappingers Falls location hosts monthly full-moon festivities, as well as large concerts and events. Placing art at the very center of their faith, the estate already features large-scale architectural artworks, such as the three-story gazebo-temple Altered States made by artist Kate Raudenbush, who describes herself as “New York-based, Burning Man–bred.” Alex Grey is perhaps best known for his hyper-detailed paintings of human bodies set on trippy backgrounds that reveal the figures’ underlying circulatory systems, musculature, and spiritual meridian points through translucent skin. Grey's audience has not been limited to a cult following of the chemically inclined; he exhibited at the New Museum in 1986. For members of CoSM, visionary art is at the center of their cosmology—like pre-iconoclastic medieval clerics, they understand art not just as a gateway to the divine, but as the manifestation of the divine itself. It’s only natural that this artist-pastor couple would need to build a sanctuary for creativity. Selecting a point on their 40-acre plot that aligns with the solar plexus of a projected goddess, “the kabbalistic sephirot of justice,” CoSM has begun converting a former carriage house into a three-level, 12,000-square-foot concrete structure replete with modern amenities, including an ADA-compliant elevator. As with the foundation of the Greys’ relationship and their church, psychedelics and entactogens play a central role in the eccentric design of the Entheon. It was, in fact, a (then legal) shared MDMA experience that showed the Greys they should not sell their work, but rather build a chapel to share it with a “worldwide love tribe.” Though currently a bare concrete structure, there are big plans for the Entheon. Highly detailed renderings by Ryan Tottle (an Academy Award-winning animator who has worked on major films such as Disney’s Frozen) promise an architecturally complex and spiritually rich exterior. The proposed building is a veritable mythological bestiary. Four-faced ancient-Egypt-inspired “Soulbirds” guard one door. Another door features a design that returns Adam and Eve to the Garden of Eden. Winged “Angels of the Creative Imagination” punctuate the facade, interspersed between the larger “Godheads” that comprise the bulk of the outer walls. These Godheads “bear symbols of different world-wisdom traditions above each Cosmic Eye.” “DNA dragons” rise up from the corners of the roof to its center—liquid and vibrating creatures whose sides are a continuous double helix, a form that, according to a likely false urban legend, was discovered by British molecular biologist Francis Crick under the influence of LSD. Allyson’s “secret writing,” a script using a 20-letter unpronounceable alphabet, will run the upper edge of the Entheon and be guarded by sculpted “Angels of the Four Directions.” And these are just some of the building’s creatures and spiritual guardians. The roof—trypophobes beware—is a concentric array of eyes; called “Collective Vision,” the imagery inspired by a DMT experience of Alex’s that Allyson had the insight to suggest as a roof pattern, a “canopy of consciousness.” As a free e-book on the Entheon points out, “Collective Vision” is a visual motif that has appeared in the graphics and on the stage sets of “America’s number one cult band, Tool.” The collective hopes to use cast concrete, 3-D printing, and other technologies to realize this energetic facade. The three-level interior of the Entheon is intended to be equally elaborate. Through the ornate gold doors there will be, among other spaces, a Chapel of Sacred Mirrors, with its Gothic-style arches; the All One gallery; a museum shop; and a reliquary room featuring the spectacles of the first person to both synthesize and take LSD, Swiss scientist Albert Hoffman, and the ashes of the legendary Harvard professor and psychedelic evangelist Timothy Leary. Leary’s famous Millbrook mansion, the site of so much psychonautic exploration, is just over 20 miles away from CoSM’s own estate. Fundraising for the Entheon continues. The first cycle of fundraising began in 2013 (plans to build began around 2012). According to its website, the church has raised $2.3 million so far. For devotees, the Entheon is the logical next step in their faith of art and love. As Alex told Mushroom Magazine in July 2015, “We believe the inevitable consequence of love is the building of temples.”
Wintry Buffalo, New York is about the last place you might expect to find a building with no mechanical HVAC system. Yet that's where a pair of architects fired up their custom-designed masonry heater, also called a kachelofen, which warms a contemporary cafe space by burning just six logs per day—even through a record-breaking winter where the average temperature was just 22.8 degrees. Where possible, architects are increasingly ditching mechanical heating and cooling systems to cut carbon footprints and sometimes budgets. But frigid western New York is a tough climate to tackle without the benefits of modern mechanical heating. University at Buffalo architects Stephanie Davidson and Georg Rafailidis, who run their own practice, pulled it off using a specially engineered masonry heater. Their kachelofen (pronounced KA-hell-oh-fen) is a wood stove that on a typical day slowly radiates the heat from a single, hour-long burn over the following 24 hours. A long, rectangular flue pipes smoke from the burn around a doubled-over, 30-foot loop, warming up as exhaust from the fire flows through. Charlotte Hsu from The University at Buffalo quotes Davidson:
“Very long horizontal flues are unusual because smoke wants to go up, so it’s very challenging to keep it from stagnating,” says Davidson, a UB clinical assistant professor of architecture. “Many of the masons we talked to said they couldn’t do a horizontal flue longer than 8 feet.”Rochester, New York's Empire Masonry Heaters could, however. They helped the architects enliven the flue chamber, covering the refractory cement with patterned tiles reminiscent of an intricate mosaic. Their ornamental chamber doubles as a café bench. The kachelofen is known in North America simply as a masonry heater. While its winter-busting abilities are new to Buffalo, it is a centuries-old form of heating in Northern Europe. North America is “a fertile ground for new developments on masonry heater construction,” said the architects of the cheekily-dubbed Cafe Fargo. “It seems also with a widening consciousness about 'green' forms of heating, and rising heating costs, the good old masonry heater is grabbing peoples' interest,” they told AN. At only 880 square feet, their cafe is well-suited to the system. But Davidson and Rafailidis said masonry heating could work in larger spaces, too, but it might require several heaters to evenly heat multiple rooms. Wood-fired systems also need to be constantly monitored. Buffalo takes a degree of pride in its cold and snowy conditions, but if you've warmed up to the radiant heat of Cafe Fargo you may want to drop by—it's still looking for a tenant.
The Village of Cold Spring, New York is set within a beautiful landscape along the Hudson River. Strewn about the bucolic landscape are the ruins of the West Point Foundry, begun by President James Madison for metal and brass production after the War of 1812. The 87-acre site housing the foundry was listed on the National Register of Historic Places in the spring of 2011 and now, with partial funding assistance from a Preserve America grant and in collaboration with Scenic Hudson, Mathews Nielsen Landscape Architects has enhanced the historic locale as a sustainably-designed preservation park. Last week, the West Point Foundry Preserve Park officially opened to the public. Famous for its development and manufacture of Parrott guns, the Union army and navy’s weapon of choice during the Civil War, and for its role in the United States’ Industrial Revolution, the West Point Foundry helped unite and progress America from 1817 to 1960, more than a century and a half. The site is home to housing and machine ruins, bridges, dams, paths, roadbeds, rail tracks, and a dock from the original foundry. However, the natural forest and marsh wetlands in which they stand are also of preservation significance. In the design of the Foundry Preserve Park, Mathews Nielsen Landscape Architects took care to “respect the site’s history and ecology.” Combining existing pathways and rail lines to create a walking narrative among the ruins and placing educational displays near important sites, the landscape architecture attempts the least intrusive path for visitors. Exhibitions at the park’s Foundry Cove illuminate on marsh renewal and the natural wildlife. Working with the Michigan Technological University’s Industrial History and Archeology Program, the firm researched for a design that allowed sustainability of the industrial history and of the valley environment. “Good design is often a matter of working with, not competing with, nature," Mathews Nielsen Landscape Architects said in a statement. "The historic Village of Cold Spring marks one of the most stunning geologic expanses of the Hudson River. When Mathews Nielsen Landscape Architects designed the West Point Foundry Preserve, listed on the National Register of Historic Places, we let the landscape be our guide.”
Marina Abramović owes 4,765 hugs to the supporters of her successfully funded $600,000 Kickstarter. Last month, the artist launched the online campaign to fund her own Marina Abramović Institute (MAI) in upstate New York, a performance center conceptualized as a laboratory that will be dedicated to the practice of long-durational performance art and the “Marina Abramović Method.” Project donations ranged from $1 to $10,000 and all donors are invited to receive a personal hug from the artist in a future performance event called “The Embrace.” With help from social media, celebrity interest, and a few encouragements from Abramović herself, the center surpassed its goal by more than $60,000 before the end of its month-long funding period this past Sunday. Designed by OMA’s Rem Koolhaas and Shohei Shigematsu, the center’s focus is the large hall where Abramović and other performance artists will show six-hour art pieces to an audience donning lab coats. Contracted to stay for the duration, visitors will be trained in the Marina Abramović Method, being led through a variety of sensory exercises in rooms surrounding the great theater space. A few weeks ago, a viral video of pop singer Lady Gaga practicing the Method in the nude raised interest in the MAI campaign. Last month, rapper Jay-Z’s recent six-hour performance of “Picasso Baby” at Pace Gallery in New York City paid homage to Abramović’s 2010 The Artist is Present performance at the Museum of Modern Art. Even the artist herself posted a playful clip, explaining how many long durational performance artists it takes to screw in a lightbulb. With celebrity support and interest generated through Abramović's #whyMAI blog and Reddit Q&A sessions, this unique vision is now on course to be realized. Overall, the Kickstarter campaign raised $661,452 and MAI became the largest cultural institution to be funded in this way. Soon, OMA will begin to transform a 29,000-square-foot former theater in Hudson, New York, into an institute devoted solely to long durational performance art, definitely the first of its kind.