SITU Studio crafts a uniquely flexible display system for a New York City vinyl record and audiophile store
Despite the recent resurgence in vinyl record sales, brick-and-mortar music retail remains a challenging business. New York City’s Turntable Lab—which sells vinyl, high-end audiophile equipment, and merchandise, catering to professional DJs and casual listeners alike—had successfully graduated from its small starting location near the Cooper Union to a larger, 1,200-square-foot space nearby. But Turntable’s owners knew their store needed to be nimble to survive. “Products always change…how you display things, where you might need to move things around. Maximum flexibility was what we were shooting for,” said Turntable Lab partner David Azzoni. The new store required that adaptability, but the owners didn’t want to lose the gritty basement feel of the old location.
They turned to Brooklyn-based interdisciplinary firm SITU Studio; the two teams had already collaborated to design a no-frills, flat-pack turntable stand that was successfully Kickstarted. Aleksey Lukyanov-Cherny, partner at SITU Studio, said the firm looked to DIY sources for inspiration for the store. “The brilliant detail: It’s a cleat. It’s actually something very straightforward, something your DIY handyman at home will build in his garage for tools,” he explained. The cleats run throughout the space, supporting around 10 different sets of brackets, hooks, and rails, all of which hold stands, shelves, and display inserts.
This system allows for extreme flexibility, but SITU Studio had to work hard to refine the cleat, ensuring that the racks would be secure without requiring tools or extensive force to change them around. Turntable Lab also visited SITU Studio’s workshop throughout the design process, bringing samples of products, to measure what dimensions and displays worked best. “We spent a lot of time just drawing and cutting these things out, playing with just the round-overs, the radiuses…there was a lot of massaging radiuses,” Lukyanov-Cherny recalled. One major decision was to cut out the center of the display brackets, thereby keeping the cases visually open. “It just flows,” said Azzoni.
SITU Studio selected clear finished and untreated Baltic birch plywood for the entire system, with high-pressure laminate for its heavily used surfaces. The plywood—CNC-milled into shape—retains the old shop’s raw, utilitarian feel but balances it with clean lines. And Turntable Lab’s owners couldn’t be happier with the result. Armed with a basic set of display units, they can easily swap out products and how they’re displayed. In the back of the store, each vinyl storage/display unit rolls on wheels and can be moved to make space for events.
Parked among the vinyl records and T-shirts is the old store’s timeworn turntable stand, still used by DJs for in-store concerts. Its plywood has weathered darkly with use, and it sharply contrasts with the fresh plywood around it. But it won’t be the only aged one for long.
“These things can take a beating; you don’t want to refine things that people will be touching. You want to think about materiality and how it ages over time,” Lukyanov-Cherny said. “Eventually,” he added, gesturing from the new plywood displays to the old turntable stand, “they’re all gonna look like this!”