Usually, strong smells wafting from the Hudson River are bad news. This time, though, there's nothing to worry about: household fragrance maker Glade has partnered with the Rockwell Group to create a pop-up branding exercise on the waterfront outside of Brookfield Place. The Museum of Feelings ask visitors to reflect on how the senses, especially smell, contribute to emotion. It's like raving with James Turrell at the Yankee Candle factory outlet store—plus crystals. Like a groovy mood ring, a board on the exterior of the museum changes colors to reflect the current mood of the city. Rage triggers like the weather forecast, stock market indices, and flight delays are tracked in real time. The "mood" is translated into color and light. On opening day, the colors, pale blue and deep purple, indicated calm. This being New York City, one wonders whether "calm" is a proxy for "low-level resentment and deep-seated apathy," a more ambiguous emotion that often masquerades as serenity. Inside, feelings are compartmentalized into five zones, each themed with a different emotion and corresponding scent. The first room, Feel Optimistic, is inspired by the soon-to-be-released Radiant Berries fragrance. Before entering the room passageway of hanging cloth panels, staff members hand out reflective (and scented) cards that trigger and reflect bursts of pink and blue light reflected off of strategically placed interior crystals. Ambient music, not dissimilar to Music for Airports, is intensified or diminished as visitors enter or leave the space. The "Balsam & Fir" room invites you to Feel Joyful. The hanging LED light forest invites comparisons to Yayoi Kusama's installations. The strands emit a piney scent when touched, and it's impossible not to touch. According to a museum staff member, Blue Odyssey, the "marine scent" of the next room, is designed to invigorate. Upon entering the space, an oscillating LED halo encircles the floor around each visitor. The halo moves with its owner, vibrating as subwoofers beneath the floor thump with a bass-heavy beat. Visitors can swap halos by jumping into someone else's halo. The scent in this, and other rooms, was released through wall-mounted scent diffusers that resemble tissue under a microscope. "Feel Exhilarated" is a kaleidoscope of floor-to-ceiling video screens that project patterned peony and cherry blossoms, the base of the room's fragrance. Touch screens arranged around a central panel allow visitors to manipulate the floral patterns. One visitor remarked, "if you stare at the ceiling long enough, you feel nauseous, in a good way!" After exhilaration comes calm. "Lavender & Vanilla" fragrance permeates a candy purple and pink space. The powerful fog machine creates a sight radius of approximately three feet, giving visitors ample opportunity to bump into one another or trip over small children rolling on the heavily carpeted floor. What museum would be complete without a gift shop? The "retail lounge" gives visitors the opportunity to buy small and large Glade candles. The true treat, however, is the "MoodLens." Visitors place their hand on a sensor connected to a large screen and camera. The sensor allegedly reads emotion and generates a "mood selfie" based on that emotion. The selfie is printed out (for free!) on scratch-and-sniff paper that matches the emotion. Selfies are uploaded to the museum's website to create an archive of feelings. The Museum of Feelings is open through December 15th.
Posts tagged with "Pop-up Urbanism":
An unlikely shipping container pop-up plaza is the brainchild of the San Francisco Giants and Gehl Studio
San Francisco's baseball team, the Giants, and Gehl Studio are planning a pop-up shipping container village on a waterfront parking lot just across McCovey Cove from AT&T Park in Mission Bay. The Yard, as the project is being called, will consist of a beer garden, coffee shop, retail stores and a waterfront deck, all on land intended for a 1.7 million square foot mixed-use development called Mission Rock. But until that project begins construction, the 9-acre site, according to Gehl Studio project lead Blaine Merker, will consist of 15 shipping containers salvaged from the Port of Oakland. The containers will line Terry A. Francois Boulevard, some perpendicular to the thoroughfare, some parallel, some stacked one atop the other, and most creating outdoor rooms for congregating. "This is not about a series of buildings, it's an integrated urban design," said Merker. "Our initial inspiration was to create the feeling of a walkable mixed-use street." According to the SF Chronicle, the Giants will spend $2.5 million on the project and pay $77,000 in annual rent to the Port of San Francisco. Until now, the city's most famous pop-up container village was Proxy, in Hayes Valley, designed by Envelope A+D. Plans for The Yard were presented to the Port of San Francisco this week, and the project is expected to open by March, prior to the baseball season.
Just a few months after Philadelphia’s hugely popular, but temporary, Spruce Street Harbor Park closed up shop, the Blue Cross RiverRink Winterfest has opened in its place. The new space, which is open until March 1st, was commissioned by the Delaware River Waterfront Corporation and designed by the New Jersey–based Groundswell Design Group, the same team behind the Winterfest's summertime predecessor. The Winterfest is so overflowing with wintertime amenities that it appears less like a pop-up park and more like an idyllic backdrop for some Christmas-time romantic comedy. There is a regulation-size ice skating rink, a bar with craft beers and spiked drinks, fire pits, a restaurant, a holiday market, and heated tents known as “The Lodge.” Shipping containers from the Harbor Park have been repurposed into Winterfest stores, and lights strung up over the summer were programmed into a brand new light show that plays every half hour. Set within the Winterfest is also a winter garden that Groundswell’s David Fierabend created “with hundreds of holiday trees and shrubs, woodchips, rustic furniture, market lights and fire pits,” according to the DRWC.
The South Street Seaport's Pier 17 won't be around much longer in its current form as it awaits a $200 million overhaul by SHoP Architects, but this summer, the neighborhood surrounding it has some exciting plans in store that bring the hottest trends in temporary urbanism to the waterfront site. Starting on Memorial Day Weekend, the See/Change program will bring film screenings, a SmorgasBar, and pop-up shipping container boutiques in hopes of enticing New Yorkers back to this once-trendy Lower Manhattan neighborhood. The centerpiece will be a stage at Fulton and Water streets. A blanket of grass will cover the cobblestone street and wood-and-canvas beach chairs will be positioned to create an improvised theater for weekly concerts and film series called Front Row Cinema. South of the stage, restored shipping containers will be configured as an asymmetrical, two-story structure for small retail shops. The second level will host SmorgasBar, a subsidiary of the well-known SmorgasBurg, which will turn east on Front Street to Beekman Street where Brooklyn-based food vendors will lure visitors with maple bacon sticks and oysters, among other treats. Plans are also in the works for Cannon’s Walk at 207A Front Street. The calm courtyard, which has been a place to relax and evade tourist hustle and bustle, has been handed over to Brightest Young Things, an experiential marketing agency. The New York Times reports Svetlana Legetic of the company says the space will be converted into a “surprise jewel box space where anything could happen.” Moreover, plans have changed for Pier 17. Previously scheduled to close for renovations, the mall will remain open to assist merchants who lost the holiday season to Hurricane Sandy damage. The seaport has long represented a hub of chain stores, but most ground floor shops remain shuttered to conceal overhauls still taking place. See/Change is an opportunity to bring new life and commerce to the neighborhood.