Posts tagged with "Lyft":

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Lyft buys Citi Bike, is now America’s largest bike-share business

Lyft has gone multimodal and acquired most of bike-share company Motivate, supplementing its car-for-hire business model with ownership of the country’s largest network of docked bicycles. The purchase means that Lyft is now the owner of New York’s Citi Bike program and will continue to maintain Motivate's existing bike-share programs across eight cities. Lyft’s purchase, coming in at a rumored $250 million, sets the ridesharing company on a direct collision course with rival Uber, who picked up electric bike startup JUMP for $200 million in April. Both companies have expressed that enhancing urban mobility using a variety of vehicles is their ultimate goal, and the meteoric rise of dockless scooters seems to lend credence to the idea that commuters are looking into alternative transit options. Moving forward, Citi Bike will be renamed “Lyft Bike” and the maintenance section of Motivate will be spun off as a separate company responsible for keeping Lyft’s fleet running. Uber and Lyft’s purchases are the next logical steps in extending their grasp on 'first mile-last mile' transportation, as systems that ferry passengers to and from mass transit options are known. Both ridesharing companies are betting that they can corner the market on whatever form of urban navigation ultimately wins out, including self-driving cars, and are building out their real estate portfolio in the meantime. "Whether it's taking a car,” Uber CEO Dara Khosrowshahi told CNBC earlier this year, “whether it's taking a pooled car, whether it's taking a bike, whether you should walk or even now we want to build out the capability for you to take a bus or subway. We want to be the A-to-B platform for transportation." Still, Lyft’s purchase might have come too late to get an edge on their main competitor. New York City announced on Tuesday that the city would be testing out electric, dockless bikes capable of reaching up to 20 miles-per-hour in three underserved neighborhoods across the city. Fordham in the Bronx, the Rockaways in Queens, and Staten Island’s North Shore will all act as test beds for dockless bicycles this summer. These areas were chosen because they do not infringe on Citi Bike’s reach in Manhattan, Brooklyn, and parts of Queens. Each neighborhood will receive 200 bikes courtesy of Lime and Uber's Jump Bikes after July 28, and if the program proves popular, the service could be expanded throughout the city. The move to dockless bikes in those areas would preclude building pricey docking infrastructure because bicycles can be left at any spot between the curb and sidewalk.
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Lyft partners with Amtrak to address “last mile” transportation challenge

Ridesharing company Lyft is partnering with Amtrak to help bring train passengers to and from the train station, according to an announcement made yesterday.

Train passengers can now directly hail a Lyft car from within Amtrak’s mobile app. The partnership is an effort to address the first-mile/last-mile public transit problem, which arises when a potential rider is further than a comfortable walking distance to the public transit stop.

Rather than walking to a subway stop and taking the subway to a transportation hub, the ride-sharing industry has marketed themselves as a seamless end-to-end travel for those first and last legs of trips. These car services have long fought for drop-off and pick-up access to airports (and have largely succeeded). Train stations now present a new opportunity for first-and-last-mile service.

Lyft, one of U.S.'s major ride-hailing services, claims that it reaches 97 percent of all Amtrak riders and 80 percent of the U.S population. “As a fixture of American travel, Amtrak makes it simple and convenient for passengers, something Lyft feels passionately about as well,” said David Baga, chief business officer for Lyft, in the press release.

This is not the first partnership that Lyft has rolled out. Just in the past month, it joined forces with Disney for in-resort transit and with Taco Bell for mid-ride taco stops. It also partnered up with Google’s Waymo, a self-driving car company, to roll out autonomous cars. The company’s latest aggressive initiatives have pushed its growth past that of its main competitor Uber.

The partnership is in effect now and new users to Lyft can redeem the code ‘AMTRAKLYFT’ for an additional $5 discount on the first four rides.