Apparently, Chicagoans are bonkers for typography. Jeff Sanchez, Graphic Design Manager for the International Interior Design Association, invited us to Typeforce 5, “the annual showcase of typographic all-stars.” Hosted by the Co-Prosperity Sphere down in Bridgeport, this was the most well attended opening we’ve been to in ages. Eavesdrop bumped into old AN pals, like local designer Michael Savona and Gravity Tank power players Robert Zolna and Moritsugu Kariya. Robert, Eavesdrop wouldn’t mind a new day job, so, if you hire us, rest-assured we’d never use Comic Sans or Chiller in communications with clients. Call us!
Posts tagged with "IIDA":
An average Walmart tops 100,000 square feet. With more than 600 stores nationwide, the company has a mighty footprint. And when a store goes under, it can be somewhat of a crater in the local real estate market. One Walmart in McAllen, Texas—about 15 miles from the Mexican border—got a major facelift from Minneapolis-based Meyer, Scherer & Rockcastle, who also have an office in Marysville, Md. They won an ALA/IIDA Library Interior Design Award for their work converting the defunct big box store into a library. Now instead of groceries and inexpensive consumer goods, a 124,500-square-foot Walmart skeleton houses the McAllen Library. It’s the largest single-story library in the U.S., which could have left readers lost in the cavernous space instead of lost in a book. To remedy that problem, the firm adopted some of the building’s original programming: They separated meeting rooms, staff areas, and other programs into quadrants, providing wayfinding with colorful signage and two spines that bisect the building. A number of graphic-patterned ceiling elements delineate genre categories, while a patterned wood ceiling runs the length of the building. One month after the new library opened, library registration increased 23 percent. Meyer, Scherer & Rockcastle has also rehabbed five abandoned buildings in Philadelphia’s Navy Yards for Urban Outfitters headquarters.
At NeoCon this year, IIDA (International Interior Design Association) presented copies of What Clients Want, the first-ever study of the client/designer relationship told from the point of view of the client, written and edited by Melissa Feldman, IIDA's executive vice president. IIDA CEO Cheryl Durst called it "a groundbreaking account of how some C-suite executives have been able to alter their companies' destinations through design [by] firms who got inside their corporate DNA and pushed them to be better." Durst is referring to companies like Autodesk, The Cosmopolitan of Las Vegas, the Cowboys Stadium, and Facebook, which enlisted the services of Primo Orpilla and Verda Alexander of Studio O+A, a husband and wife duo who have designed interiors for a roster of "techie brands" like Aol, eBay, Microsoft, and PayPal. In 2008, O+A was commissioned to consolidate Facebook's spread of ten office buildings in Palo Alto, California, and merge them into Hewlett Packard's former HQ. Studio O+A credits the extensive research they conduct on potential clients prior to any design work for landing the gig.
We want to learn what our clients are about and understand their sensibilities, because if our end result doesn't reflect them, it's not going to be successful or meaningful. Sometimes it's just a matter of talking to the entrepreneurs…other times we observe them for a while.So what did they learn? Facebook, with its well known, humble beginnings in a college dorm room, is not about flash or excess. The primary goal was to create a collaborative, flexible, and comfortable space for the company's "scrappy and entrepreneurial" employees, as Facebook's communication designer, Everett Katigbak, described them. That meant a lot of repurposing existing pieces and spaces so that "nothing is deigned as a pristine or precious moment…Overall it's pretty raw and industrial with more of a garage or laboratory feel." O+A responded with nooks equipped with chessboards and by converting a loading dock into a skateboard ramp. Both Katigbak and O+A agreed that the design process went smoothly, but by the time What Clients Want was published, Facebook had already outgrown their facility and relocated to Sun Micro System's former campus in Menlo Park. They hired Gensler for the renovation, not Studio O+A—a testament to Facebook's hyper-evolution and obsession with "the new," or evidence that perhaps the road to design was a little more rocky than either side will admit? Either way, it's not included in the designer/client conversation Melissa Feldman chronicled in What Clients Want. There are thirteen more, which IIDA's Durst said is the first in a series of limited edition books that will focus on "key vertical markets, starting with hospitality." For What Clients Want, 3M donated their DI-NOC Architectural Finish Material for the cover designed by the NY-based design firm, Pure+Applied.