Posts tagged with "Fashion":
New product design contest on Desall.com: Binda group and Desall invite you to design the new watch Hip Hop Hero 4.0, a customisable product with a minimal and distinctive design, suitable for every moment of your daily life.
Established in 1985, Hip Hop introduced the first single-piece watch with the case integrated in the strap, made of scented rubber, which became a symbol of the 80s. Now, at 10 years since its last restyling, Hip Hop invites the international community to design the new iconic watch Hip Hop Hero 4.0, able to represent the distinctive traits and the unmistakable character of the brand, through a unisex product with interchangeable strap and case.
For more info: https://bit.ly/HipHopChallenge
Upload phase: 19th June 2019 – 11th September 2019 (1.59 PM UTC)
Community vote: 11th September 2019 - 23rd September 2019
Client Vote: from 11th September 2019
Winner announcement: approximately by the end of November 2019
Participation is free of charge and open to all creative people (at least 18 years old).
DESIGNING EMOTIONS SINCE 1906
The Binda Company was founded in 1906 by Innocente Binda, grandfather of Simone and Marcello, current CEOs of the family company. For over 100 years, Binda has been one of the major players in the watch market, still the core business of the company, complemented by jewelry and accessories.
Among the brands owned by the Company:
- Breil, watches and jewelry brand, characterised by innovative and iconic products, accompanied by a greatly memorable communication.
- Chronotech became part of the Group portfolio in 2012. A brand that has dominated the scene on the market for the last years thanks to the unique aesthetics of its products, its prismatic glass, its glamour and greatly aspirational positioning for its target.
- Hip Hop, iconic watch of the 80s that was revived in 2010 with equal success. A unique product for its design features, its range of colours and the use of innovative materials, for its interchangeability and waterproofness.
- Wyler Vetta, historical brand that since 1896 has been synonym with tradition, elegance and high quality; a brand that combines classicism and refinement with a touch of modernity and originality.
Desall.com is an open innovation platform dedicated to design and innovation, that offers to companies a participatory design tool involving in the creative process an international community coming from all over the world. To date Desall gathers more than 100000 creatives from over 210 countries and has collaborated with international brands like Luxottica, Whirlpool, Electrolux, ALESSI, Enel, Leroy Merlin, KINDER, Barilla, illy, Chicco, Mondadori and many more.
Thanks for the contamination of different cultural backgrounds and creative industries, the Desall community is able to provide high-quality project solutions for every product development phase requested by the client, from concept to product design, from naming to packaging.
Like an architect, fashion designer Thakoon Panichgul carefully balances contemporary and historical influences. His eponymous brand has won him fans from Michelle Obama to Target, but when it came time to build a brick-and-mortar store, Panichgul and New York–based SHoP faced a more complex balancing act. They wanted to carefully devise an interior that would reflect its Soho surroundings and the Thakoon aesthetic, all while grabbing the attention of passersby and setting itself apart from competitors.
“Thakoon was really interested in making [the store] of its place, of New York, bringing in the grit of the city,” said Coren Sharples, principal at SHoP. Concrete with dark aggregate covers the floors, and the architects tapped Brooklyn-based Fernando Mastrangelo Studio to cast multiple concrete walls throughout the store. Mastrangelo reproduced the subtle gradients of his furniture on an architectural scale, pouring multiple layers of gray-hued concrete in a single casting. “This was crazy, it was done on site,” said Sharples. “This was formed up and poured. Really a little scary, but [Mastrangelo] was amazing.”
Wood was also an important part of Panichgul’s vision—the designer had prepared a mood board with several wood treatments that figured prominently in other fashion brands’ aesthetics. These ranged from light treatments with vernacular ornamentation (what he called “American Traditional”) to richly grained and darkly stained (“American Glam”). SHoP and Panichgul ultimately chose an unfinished white oak (“American Cool”), a look that left the wood in its raw, natural state. White oak surfaces sinuously undulate along the showroom’s walls even as they retain a dry, coarse texture. The architects and client also worked closely with Brooklyn-based furniture maker Vonnegut/Kraft on the store’s wood furniture: Connection details, leather seating, and each edge and taper went through multiple iterations before landing on a design that features simple woven-leather straps. Vonnegut/Kraft’s pieces stand in the main showroom and hug the curves of each dressing room.
Extra seating is provided by travertine blocks that were CNC-milled in Italy to 3-D models provided by SHoP. Panichgul tapped London-based designer Michael Anastassiades for the principal lighting features: simple orbs with brass detailing. Brass is also used for the store’s clothing rods and the towering sculptural display rack that stands prominently in the main showroom.
Taken all together, the materials find ways to somehow be both angular and curved, smooth and gritty, even as their neutral tones give the clothing center stage. “We wanted it to be infused with material sensibility and warmth, but at the same time, it’s always this line you walk because you don’t want to overpower or dictate,” said Sharples.
Formed in 1999, 24 years after Rem Koolhaas founded the Office for Metropolitan Architecture (OMA), AMO is the architecture practice's research think-tank. Directed by Reinier de Graaf, a partner at OMA, AMO addresses issues surrounding architectural production and other mediums such as fashion, print, online media. Past projects include a redesign of the EU flag and being a leader in the production of Volume magazine.
In 2011, the group worked with Prada on the confusingly titled OMA*AMO for/with Prada, an exhibition in Venice. This year, OMA's Shohei Shigematsu designed the exhibition space for Manus x Machina at the Met.
This year's project for Prada, however, is on a much larger scale. The design features a catwalk runway divided into three zigzagging segments that slope down to the audience seating. The upper-most level, the entry gangway, is located behind a mesh-crafted colonnade.
Made from metal, the mesh dominates the interior space and allows an array of colored lighting to permeate through and illuminate the space. "Generating an abstract layer, composed of meshes with different patterns and dimensions...overlap to recreate a total space. The transparency of the cladding material unveils the underlying framework with Cartesian precision," the firm said in a press release.
Subsequently the resultant glow from the lights aims to de-humanize the space, "[dematerializing] all the surfaces, coloring the room, now reminiscent of a post-human scenario."
Technology within the realm of the fashion industry is seldom appreciated from an artistic perspective. Instead, it is synonymous with churning out standardized sheets of fabric, lacking the charm and value inherent in handmade garments.
Andrew Bolton, curator of The Costume Institute, is hoping to change that with Manus x Machina, a daring new fashion exhibition at the Robert Lehman Wing at The Metropolitan Museum of Art. Director of the Office for Metropolitan Architecture New York, Shohei Shigematsu, led the exhibition design working alongside the Met’s design department.
Featuring more than 170 ensembles, spanning the 1900s to the present, Manus x Machina seeks to identify the role technology has played in the fashion industry since the emergence of haute couture in the 20th century. Shigematsu said he was wary of representing the difference between man and machine literally. Instead, his team sought to create a “neutral, themeless” environment that could be used as a platform for discussion about the exhibits themselves. “It’s all about people paying attention to detail,” explained Shigematsu.
Shigematsu’s design also offers a sense of ephemerality, juxtaposing the permanence of the Met’s stonework with scaffolding and a translucent screen—a “theatrical material that has different properties of translucency and transparency depending on the light,” said Shigematsu. “You can see the structure through the scrim,” he continued. “You have the classical language of the arches and domes, but it has a very contemporary material and a sense of temporality that doesn’t exist within the Met. It’s a fresh internal space.”
When walking into the exhibition, visitors enter into what appears to be an all-white church. Despite avoiding any theme when developing the exhibition design with Bolton, Shigematsu said, religious themes arose. One of the main exhibits, chosen by Bolton, is an ornate Karl Lagerfeld–designed Chanel scuba knit wedding dress. “We [Bolton and Shigematsu] noticed that the pattern on the dress was really beautiful, so we thought to project this pattern onto the dome, almost creating the feel of the Sistine Chapel. We really inspired each other to make it look like a church.”
“We had to block out a lot of natural light because there are a lot of sensitive garments. So we basically decided to create an inner shell—then that started to look religious because of the existing structure’s spatial configuration,” he added. Interestingly, the entrance to this “religious” wing only has one entry point—a medieval exhibition currently on display that “already looks like a religious room,” said Shigematsu. “We thought that we could extend that world, but in a completely different material, creating a sense of classical continuity… I thought that this tension between the classical and the contemporary was quite interesting,” he continued.
He also opined that the exhibition was a good opportunity for OMA to alter its image. “Our firm tends to be known as focusing too much on the intellectual side,” he continued. “I really would like to change that culture… I think that this exhibition was a great realization for us to do something very pure and also maybe ‘romantic.’”