Posts tagged with "Color":
New product design contest on Desall.com: Binda group and Desall invite you to design the new watch Hip Hop Hero 4.0, a customisable product with a minimal and distinctive design, suitable for every moment of your daily life.
Established in 1985, Hip Hop introduced the first single-piece watch with the case integrated in the strap, made of scented rubber, which became a symbol of the 80s. Now, at 10 years since its last restyling, Hip Hop invites the international community to design the new iconic watch Hip Hop Hero 4.0, able to represent the distinctive traits and the unmistakable character of the brand, through a unisex product with interchangeable strap and case.
For more info: https://bit.ly/HipHopChallenge
Upload phase: 19th June 2019 – 11th September 2019 (1.59 PM UTC)
Community vote: 11th September 2019 - 23rd September 2019
Client Vote: from 11th September 2019
Winner announcement: approximately by the end of November 2019
Participation is free of charge and open to all creative people (at least 18 years old).
DESIGNING EMOTIONS SINCE 1906
The Binda Company was founded in 1906 by Innocente Binda, grandfather of Simone and Marcello, current CEOs of the family company. For over 100 years, Binda has been one of the major players in the watch market, still the core business of the company, complemented by jewelry and accessories.
Among the brands owned by the Company:
- Breil, watches and jewelry brand, characterised by innovative and iconic products, accompanied by a greatly memorable communication.
- Chronotech became part of the Group portfolio in 2012. A brand that has dominated the scene on the market for the last years thanks to the unique aesthetics of its products, its prismatic glass, its glamour and greatly aspirational positioning for its target.
- Hip Hop, iconic watch of the 80s that was revived in 2010 with equal success. A unique product for its design features, its range of colours and the use of innovative materials, for its interchangeability and waterproofness.
- Wyler Vetta, historical brand that since 1896 has been synonym with tradition, elegance and high quality; a brand that combines classicism and refinement with a touch of modernity and originality.
Desall.com is an open innovation platform dedicated to design and innovation, that offers to companies a participatory design tool involving in the creative process an international community coming from all over the world. To date Desall gathers more than 100000 creatives from over 210 countries and has collaborated with international brands like Luxottica, Whirlpool, Electrolux, ALESSI, Enel, Leroy Merlin, KINDER, Barilla, illy, Chicco, Mondadori and many more.
Thanks for the contamination of different cultural backgrounds and creative industries, the Desall community is able to provide high-quality project solutions for every product development phase requested by the client, from concept to product design, from naming to packaging.
Enter Vantablack: the blackest synthetic material on Earth. It absorbs almost all the light and radiation that hits its surface (99.96 percent of it) and was originally developed by British researchers in 2014 for aerospace, engineering, and optics. Vantablack, which is a substance made of “vertically aligned carbon nanotube arrays” (hence, “Vanta”), is “grown in a forest” of carbon nanotubes and is hydrophobic—absorbing no water. It makes everything around it look cartoonish against its unsettling lack of dimension. When sprayed on, it causes an optical illusion that flattens features and forms to render objects into a two-dimensional void. It’s so black that Surrey NanoSystems (the company that manufactures Vantablack) notes on its website that “it is often described as the closest thing to a black hole we’ll ever see.” If there is any living artist with the clout, savvy, and the Nietzschean impulse to monopolize the closest incarnation of a black hole, it's to no one’s surprise (and to many people’s chagrin) that the person would be Kapoor. He bought an exclusive license to use the material—making it impossible for other artists to access and experiment with it. Immediately, painter Christian Furr told the Daily Mail, “I’ve never heard of an artist monopolizing a material. This black is like dynamite in the art world…. It isn't right that it belongs to one man.” But it is not, as Wired notes, the first time an artist claimed rights on a color (artist Yves Klein famously patented his own hue of blue), nor did Kapoor actually create anything himself. Technically speaking, Kapoor did not monopolize the color black. Vantablack is not a paint or a color. It’s a material. It’s commercially unavailable. It’s engineered. It’s untouchable; the surface fades away when those microscopic nanotubes are disturbed. And it can only be applied by professionals. Surrey NanoSystems chose Kapoor as their highest-value bidder “because we didn’t have the bandwidth to work with more than one—we’re an engineering company—we decided Anish would be perfect,” Ben Jensen, the CTO at Surrey NanoSystems, told Wired. “His life’s work had revolved around light reflection and voids.”
All this caused a visceral irritation in the art world, at least on social media, and something else was afoot. Amid the high tempers over the ethics of access arrived Stuart Semple, a British artist nearly half Kapoor’s age who had a real problem with this whole situation. Semple, who creates and sells pigments on his website, showed up with his little bottle of fluorescent pink—or as he labeled it, The Pinkest Pink. Semple called Kapoor a “rotter” in a YouTube video because he refused to “share the black” and thus inspired social media warfare with its seminal tool: the hashtag #Sharetheblack became a trending topic. So did Stuart Semple’s website, which disparagingly addresses Kapoor’s monopoly and also states a legal caveat about The Pinkest Pink’s purchase:
Purchasers of PINK will be required to make a legal declaration during the online checkout process though, confirming that: “you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this paint will not make its way into that hands of Anish Kapoor. If you order some I hope you love it. And please if you get a chance tell @anishkapoor_art to #ShareTheBlackSemple bagged both empathy and sales. If Twitter and Instagram commentaries were any indication of the general feeling of discontent, they also mobilized a marketing campaign for Semple, who sold not only oodles of color but perhaps a philosophy—or maybe a protest against monopoly.
It would make sense that an artist with the fame, street cred, and agency of Kapoor would be the first to get his hands on Vantablack. And it’s little surprise that Kapoor got his hands (or, more precisely, his middle finger) on something else, despite the ban against him: Semple’s Pinkest Pink. He proceeded to post an image on Instagram with his middle finger dipped in the powder with a caption “up yours #pink,” sparking outrage. It probably doesn’t help that, aside from his Instagram post, Kapoor has remained mum on the topic. When asked for comment, his representatives responded with scientific information on Vantablack—deftly stating that “Vantablack is not a paint, it’s a material.” (Fair. Point noted.) On Semple and Kapoor’s Instagram accounts, users provide support and drama, respectively. Comments on Semple’s Instagram read generally like this:
- Thatmelaniethorn: "A true artist is the one that shares its knowledge and creations with others. You are awesome @stuartsemple"
- Nikolajbyrdman: "I read the article on you. This is beautiful and you are my #pettygoals."
- Pine_straw_mtn: "You bought exclusive rights to this paint, and the only thing you did with it is make a hole? The guy who invented this stuff literally has an example of a hole illusion in the tests, and you just copied that? You couldn't think of anything more creative? You are the cancer of the art world."
- mcd: "A real artist would not need a color or lack thereof all to them selfs you are far from a true artist"
- io: "Capitalist scum"
- Awkwardjosie: "You're not a bad artist, but you're a shitty person. Imagine how your fan base and exposure could grow if you have up the rights. Just a thought."
Is the reactionary conversation surrounding this—which many may call petty and some may call productive and ethical—exactly the point? Did Kapoor play his cards this way on purpose as a piece of performance art? Or was that Semple’s idea in using Kapoor’s name and a philosophy of artistic access as “brand” for his product? You’d think the beef would die down after Semple got his big boost, but just last week, the drama once again reignited with Semple’s release of Phaze, a color changing paint that goes from purple to The Pinkest Pink, and Shift, a color-changing rainbow paint. His video posts on Instagram included a link to buy the products, and of course, the hashtag #sharetheblack. One wonders whether those involved in this conversation speak out of moral obligation, or from a place of altruism, or whether this whole thing is really a matter of attacking the Kapoor and his power. By the way, not only has Kapoor ticked off artists, it seems, but also his neighbors. His recent decision to add a floor extension to his London home caused his neighbors to create a petition to “to help try to stop Anish Kapoor [from] blocking our precious light & view, a valuable thing in our crowded city.” The plea continues: “You'd think Anish Kapoor would understand the value of light, colour, and social responsibility.”