Posts tagged with "Burberry":

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Burberry unveils chaotic, mountable sculpture in their London store

Burberry, the 162-year-old English luxury fashion label, has been going through an aggressive rebranding to the ire of many purists. With the appointment of Riccardo Tisci (formerly of Givenchy) as creative director, the British stalwart known for its unfussy trench coats and distinctive tartan, put out a new logo, a new monogram, and new streetwear, and has also re-invented its London Regent Street flagship store.

Built in a historic theater, curtains pile and divide the renovated store in muted pastels and subdued neutrals while raw plywood contends with pristine crown molding, but the greatest disruption to the classic setting is front and center: a massive architectonic installation, Sisyphus Reclined, by British artist Graham Hudson visible just through the main doors.

Sisyphus Reclined is three stories of metal scaffolding shooting up in the middle of the store so convincingly reminiscent of construction work that one Burberry employee told me that people have walked into the store and nearly turned away, thinking the renovation incomplete. Adorning the tower are plastic torsos, fluorescent bulbs, and containers of protein powder.

Sisyphus Reclined is part of Hudson’s investigation into architecture and design—often defined by large-scale structures of raw metal, plywood pallets, cardboard, and chairs—combined with his interest in bodybuilding and physical augmentation.

The tower, at first glance a confusing mass, is entirely navigable by stairs, and at the very top is a photogrammetry rig: a ring, almost threatening, of lights and cameras that take a 3-D photograph which is processed in the workshop on the floor below and then etched by the robotic arm at ground level into a styrofoam sculpture.

Not just visual and spatial, the installation is also sonic. Eerie sounds, many slowed-down DJ callouts, play from a turntable phantasmagorically spinning without any human control. The whole store is a study in dissonance, the clash of the classic and the contemporary, the neutral and the new, the refined and the raw.

For those who make it to London, Sisyphus Reclined will be on view until October 26.

There Goes the Skyline

Unlike Vegas, Tokyo, or--dare we offend our brehtren?--LA, much of the Manhattan skyline remains signage free. In fact, outside of Times Square, they're all but illegal. One exception is 444 Madison Avenue, long-home to New York magazine. Well, the the publication moved headquarters in 2007, and part of the deal included the icon sign atop the building. Not literally, of course. Basically, whoever moved in after had lease to the rooftop space as well. Burberry won out, and as the video above shows, the skyline looks a might bit different for it. There was even a party to celebrate the "occasion" last night, with the mayor declaring it Burberry Day. Which is kind of the problem. Is this really the direction we should be headed, with much of the city seems to be increasingly crass and comodified. Sure, the old sign was an advert, too, but one as much for the glitzy city the magazine stood for as anything else. Hell, most people probably didn't even recognize or appreciate its its provenance. It was just another symbol of all that is great and bombastic about this town. Instead, another one of the city's luminous lights goes out. (Then again, maybe we're just sentimentalists reading to far into everything. After all, it was a Newsweek sign before its more recent incarnation.)