This story is part of a monthlong series of guests posts by AIA New York that feature Archtober Building of the Day tours. See the full 2017 schedule here. Though it might be easy to mistake 300 Ashland for another trendy tower dotting the Brooklyn skyline, upon closer inspection it’s anything but ordinary. The sensitivity and vision of its design is remarkable, particularly when it comes to the way the tower interacts with its surroundings. 300 Ashland is centrally located at a unique triangular intersection in the heart of the Downtown Brooklyn Cultural District, at the intersection of Flatbush, Ashland, and Lafayette Avenues. The mixed-use building will feature 379 apartment units, first floor retail space, and will also become the new home of a number of cultural tenants, including MoCADA, Brooklyn Academy of Music cinemas, and a new branch of the Brooklyn Public Library. 50,000 square feet of performance, gallery, archive, and program space will be integrated into the building for these organizations, effectively extending the BAM campus and creating a cultural hub for the community. This is part of the reason that the architects view 300 Ashland as a civic proposal, despite it being a residential building. As such, much attention was given to the way the building interacts with the street and the community. The success of the project relies on TEN Arquitectos' belief that all architecture is on some level public, regardless of program, and the architects prioritized the creation of public space around the project. The result is an open, inviting, terraced public plaza that acts as a civic space and welcoming area for visitors to the cultural organizations within. As Andrea Steele of TEN Arquitectos explained, “We could have built to the property line, which is the street, and we could have made the tower taller.” Yet instead of maximizing square footage, the architects worked with the developer to “give a piece of this project back to Brooklyn.” And by designing to take up less of the overall site footprint, 15,000 square feet were indeed given back to the city in the form of public space. Of course, the architects acknowledged that the project is a business and needs to make money—and with a clever tweak that moves the cultural spaces to the second floor while preserving street level entrances, the space for retail was maximized. At the time of its conception 14 years ago, there were no other towers in the area; the iconic Barclays Center had not even yet been planned. What was there, of course, was the historic 1 Hanson Place, better known to most as the Williamsburg Savings Bank tower. Since the historic tower was completed just prior to the Great Depression, it stood alone for more than half a century in an area that had been planned to support large–scale building projects. For TEN Arquitectos, respecting that building and its residents became a driving force behind the design of 300 Ashland. The façade shifts back to not only provide an additional terrace, but in doing so preserves the uninterrupted view corridor of the historic tower. Archtober did tour some of the small but bright and immaculately finished apartments, and take in some of the incredible views from the tower’s 33rd floor. We may not all be able to live there, but thanks to an inviting plaza and cutting–edge cultural space integrated in the project, we can all enjoy a piece of 300 Ashland. Join us Sunday at the Morris Jumel Mansion!
Posts tagged with "Brooklyn Downtown Cultural District":
Construction is wrapping up on the The Ashland, a 53-story mixed-use skyscraper in Fort Greene, Brooklyn. In anticipation, the building's website has launched ahead of the July 19 opening of its leasing office. The tower has a total of 586 units, about half of which were opened to applications through the city’s affordable housing lottery. The tower was designed by FXFOWLE, with interiors by SPAN Architecture. According to 6sqft, the units will range in price from $2600 per month for a studio to $7500 per month for a 3-bedroom, which is on par with rents in the area. On the new website's availability page, however, only studios and one-bedroom apartments are listed. The page also offers a link for rental applications. The website showcases many of the building’s amenities, like a fitness studio, rooftop lounge, and barbecue area. It also features renderings of the Gotham Market at The Ashland, a dining hall located at the base of the tower. The market will host eight different dining options, with one rotating pop-up space. This is in addition to the rooms themselves, which offer central air conditioning, floor-to-ceiling windows, and dishwashers in each unit. The luxury apartment tower is located on the edge of Fort Greene, adjacent to the BAM Harvey Theater and the Brooklyn Cultural District. The district, anchored by the Brooklyn Academy of Music, has been a hotspot for development since its inception. Industry has also boomed in the area following the opening of the Barclays Center. Marketing for The Ashland capitalizes on the fact that Downtown Brooklyn is increasingly becoming a center for art and culture in the city, emphasizing the many destinations within walking distance.
The contaminated waters of the Gowanus Canal—nor the threat of flooding from future storms like Hurricane Sandy—are deterring developers from building right up on the canal's edge. In fact, a new swanky boutique hotel is about to wash up on the shores of the Gowanus Canal. This comes at a time when several new hotels are in the works for Brooklyn over the next few years, including the Rockwell Place Hotel in the Brooklyn Downtown Cultural District and Selldorf Architect's revival of the Bossert Hotel in Brooklyn Heights. Capital New York reported that downtown nightlife maven Matt Abramcyk of the original Beatrice Inn and Smith & Mills restaurant will build this new 82-room hotel to be named the Gowanus Inn & Yard at 645 Union Street just off Fourth Avenue. Abramcyk will team up with Alec Shtromandel who built the Union Hotel on nearby DeGraw Street. The project is expected to cost $13 million and slated to open in early 2015. With a slew of new restaurants and concert venues, Gowanus is emerging as the next industrial frontier primed for new development catering to Brooklyn’s hipster-meets-yuppie set.
Even though Brooklyn has morphed into a hub of cultural activity, there has been a notable shortage of hotels to serve the spike in visitors, especially in south Brooklyn. But this will soon change. The New York Post reported that a new 200-room hotel, designed by Thomas Leeser, is in the works for the Brooklyn Downtown Cultural District, which recently saw plans for new towers by TEN Arquitectos. The hotel, with asymmetrical splits in the facade, will replace a five-story building at 95 Rockwell Place, and include a basement performance space, a rooftop bar, a banquet hall, and a restaurant that looks onto an outdoor arts plaza. It will be in a prime location—right next to The Theater for a New Audience and close to a 32-story mixed-use complex from Two Trees and a 50,000-square-feet cultural space that will be occupied by BAM, 651 ARTS, and the Brooklyn Public Library. Developer Second Development Services (SDS) predicts they will break ground next fall and complete construction within two years.