Posts tagged with "Augmented Reality":
“Above all, the project is a call to action,” wrote Dr. Toshiyuki Kono, president of ICOMOS and professor of private international law and heritage law at Kyushu University in Japan, in an introductory essay published by Google Arts & Culture. “The effects of climate change on our cultural heritage mirror wider impacts on our planet, and require a robust and meaningful response. While actions at individual sites can prevent loss locally, the only sustainable solution is systemic change and the global reduction of greenhouse gas emissions.” Launched in 2011 as the Google Art Project through the Google Cultural Institute Initiative, Google Arts & Culture has partnered with over 1,000 museums, cultural organizations, and heritage groups—the Metropolitan Museum of Art in New York City, the Uffizi Gallery in Florence, and Amsterdam's Rijksmuseum among them—to make a countless number of artworks and artifacts digitally accessible to the public using various existing and newly created technologies.
The historic Mosque City of Bagerhat, Bangladesh is at risk. But local communities are finding solutions. We are honored to assist them along with @googlearts and @CyArk by using technology to make plans to adapt to climate change. 💻https://t.co/nhFrvk1uHE#HeritageontheEdge pic.twitter.com/r3bSpJPTgE— ICOMOS (@ICOMOS) February 2, 2020
For its third iteration, titled Open to the Public, the MoMAR curators wanted to push the boundaries of the museum further, digitally intervening into the museum's architecture more directly. Manuel Rossner’s contribution, Reef, reconfigures the room it "sits" in. The German artist, who primarily works in virtual reality, has created a colorful cavern that expands beyond the gallery’s wall. Rather than simply replacing a painting, it cannibalizes it, and in turn considers what environments—physical or digital—might be made within the white-walled constraints of the museum. This vibrant, biomorphic intervention, which is algorithmically generated, adds a dash of play to the relatively rigid structure of the institution. One can imagine the artificial depth causing problems for the less attentive, and MoMA does officially restrict panning phones through rooms if you’re filming. Other artworks cheekily deconstruct our relationships to how we consume (and make) images in the museum. Akihiko Taniguchi has introduced an "augmented selfie" into the gallery, where a 3D avatar of the artist floats in the iPhone’s view. The digital Taniguchi’s arm is outstretched, phone in hand. If you press your screen it will save a picture to your phone and the animated avatar will take a photo too, his virtual self capturing his face in front of a wall of Morris Hirshfield paintings. Strokes, by the Japanese duo exonemo, is an act of artistic intervention (or vandalism). Just what it sounds like, when an iPhone is pointed at its tag (Joseph Pickett's painting Manchester Valley) random Pollock-esque strokes of "paint" will appear on the screen, disrupting and damaging the otherwise pristinely kept MoMA and its carefully kept goods. New York-based Erin Ko’s La Barrera diffuses glitchy fractured signs throughout the gallery—shattered emojis, 3D pyramids and bottles, all what Ko calls "floating garbage." Black brushstrokes cover a canvas that digitally displays quickly changing insipid networked truisms: "You don’t know stress until you own a charger that only works if your phone is at a certain angle." Is that stress? By disrupting the art on display and its vaulted home with her own internet throw up, Ko seems to point out the banality of the glut of content online and off, the constant distractions that the privileged find on their phones and in museums, in buildings and on networks developed by so much labor and producing so much waste, all of which so often is ignored. Where some smaller works hang on the wall a hole opens up, a portal beyond the museum, to nowhere real. An outside we can never reach, the hole reveals the museum as a trap. Despite the ways these works might prod at the museum that made and continues to makes the modern canon, flouting its celebrated art and its architectural integrity, Damjanski noted that he is not anti-museum in the least. He loves coming to the MoMA, but he sees many new opportunities in and beyond traditional institutions. "Museums are so often a one-way conversation," he pointed out. "We want to see if it could be a three- or four-way conversation instead." By involving the user and new artists in the museum, disconnected from its official institutional and curatorial structures, a more democratic, flexible, and updatable MoMA—an augmented one—can be imagined. MoMAR also provides and proposes new ways of exhibiting net art and other creative practices that engage with emerging technology that museums, excluding certain projects such as Rhizome, have been relatively slow to keep up with—though there are some net works like JODI’s video My%Desktop in MoMA’s rehang. Of course, to visit Open to the Public you still have to get to MoMA and pay admission or attend on a free night, which is also when MoMAR hosts its openings. To further the democratizing potential of AR exhibitions, MoMAR’s team offers up its Unity-based platform as an open-source tool so that people around the world can create their own installations and exhibitions well beyond MoMA’s rarefied walls. Open to the Public Viewable with the MoMAR app at MoMA, gallery 521, fifth floor Through January 25, 2020View this post on Instagram