In 2017, Taco Bell debuted a booze-slinging, slightly more upscale fast-casual concept dubbed the “Taco Bell Cantina” in urban areas to the delight of fans, who swilled spiked Baha Blasts and chomped on taquitos. Early next month, the restaurant will double down on its brand expansion to give its super fans a long weekend at a Taco Bell–themed hotel in Palm Springs, California.
Want to go? Well, you can’t. Reservations for a long weekend at the “tacoasis” sold out two minutes after the company announced it.
By August 8, Taco Bell will have kitted out the V Palm Springs Hotel with upbeat interiors that feature framed images of the chain’s legendary hot sauce packets in every variety. Guests can choose from rooms with king or queen beds that face the pool or some other, less appealing landscape.
Poolside, the company is wrapping the cabana in primary color silhouettes that match their sodas and tacos and rolling out on-theme branded merch. Promo photos feature California-chic models hamming it up Taco Bell Hawaiian shirts, and bathing suits that say “Fire!,” a reference to the recent worldwide heat waves (just kidding, it’s for the hot sauce). Movies, live entertainment, and a “freeze lounge” that takes cues from—and no doubt serves—the unnaturally blue Mountain Dew Baja Blast will all be on hand.
Then there’s the food. Guests may wake up to breakfast in bed—if you fancy a Nacho Cheese Doritos Locos Taco Supreme at 8 a.m.—or sample new delicacies, like the “Birthday Freeze”, that will make their debut at the tacoasis.
“The hotel draws on Taco Bell’s vibrant palette to create a unique and flavor-filled destination that is the ultimate expression of the brand, unlike anything the brand has done before,” said Jennifer Arnoldt, Taco Bell’s Senior Director of Retail Engagement and Experience, in prepared remarks. “We’re excited to give a peek into Taco Bell’s first hotel that is truly Taco Bell luxury at a value as we evolve how fans can celebrate with the brand this summer and beyond.”
The Bell: A Taco Bell Hotel and Resort‘s first check-in is on August 8, and all guests have to leave by August 12. If you didn’t book a reservation when they went on sale in June, however, you’ll have to hope the chain rolls out round two of the taco hotel sometime soon.