Coney Island is getting a new boutique hotel inside the historic Shore Theater, a 1920s building that has long suffered from neglect. NY1 reported that developer PYE Properties has proposed a massive renovation for the seven-story structure. Though the building has been vacant since 1978, it used to be a highly-popular entertainment venue, housing vaudeville shows and film screenings inside its 2,472-seat auditorium.
The site received landmark status in 2010 but is currently hidden under a thick layer of scaffolding due to the threat of loose bricks and glass that have fallen in recent years. During Hurricane Sandy, the building’s historic “Shore” blade sign was badly damaged and subsequently removed. After decades of deterioration, the city has sought ways to bring the crumbling structure back to life.
After PYE Properties’ $14-million purchase in 2016, it looks like the once-beloved building will be reborn. The developer plans to turn the theater into a seaside hospitality haven. It will feature around 50 rooms, a banquet hall, a year-round multicultural spa, a rooftop restaurant and lounge, as well as a ground-floor café and retail space spread across over 70,000 square feet.
Renderings of the building’s new design have not been released yet, but the developers said that they will work with the city to preserve the theater’s original facade. Set on the corner of Surf and Stillwell Avenues—across from the Nathan’s Famous outpost and the highly-trafficked Coney Island subway stop—the hotel will likely receive ample attention from visiting tourists and curious locals alike.
According to NY1, PYE Properties said the project will undergo two years of construction with a grand opening anticipated for 2021. Stay tuned for more information regarding the project’s design, which will likely go through reviews with the city council and the city’s landmarks commission before being finalized.