Pivoting On

Flux to shut down its data-sharing software and shift direction

Architecture International News Technology
Parametric design in Grasshopper. (Courtesy of DesignMorphine)
Parametric design in Grasshopper. (Courtesy of DesignMorphine)

Flux, the popular platform used by architects, engineers and construction workers to share models, markups and more, has announced that it will be shutting down on March 31 and transitioning to a new, as-of-yet unknown business model.

Flux was the first company to publicly spring out of Google’s Google X incubator in 2014, with a focus on making buildings more efficient, using AI to cut waste in the design process, and allowing users to easily share information. The company emerged with an $8 million valuation, which grew to $40 million this year.

In a statement released on BuiltWorlds, the company revealed that it would be targeting a “different subset of users in the marketplace,” and that Flux would be pivoting away from “end-to-end data sharing.” What this means for professionals using Flux in their projects is unknown, with their cloud-hosted tool suite going dark as they roll out a new platform for real estate professionals.

The new platform is scheduled for release in mid-2018. AN will update this post as we find out more information about Flux’s plans moving forward.

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