Neil M. Denari Architects (NMDA) has unveiled renderings for a new mixed-use hotel and apartment complex in West Hollywood, California that features filleted corners, tapered walls, and wedge-shaped windows.
The midrise block would bring a 91-key hotel as well as eight apartments to a corner site along the city’s La Brea Avenue corridor. The somewhat sleepy quadrant of the city that has seen renewed investment interest in recent years, especially from the hotel industry, Wehoville reports.
NMDA’s proposal rises nine stories and is arranged with its tallest levels hugging the street. The hotel’s double-loaded corridor configuration is supplemented along lower levels by the building’s parking podium, which wraps around the hotel program, taking up the entirety of the site. The four-level podium is topped by an amenity deck that contains a swimming pool and lounge, among other uses.
The building also features ground floor retail spaces that are set back from the sidewalk and exist below overhanging building elements. The structure is supported by large piers along the street that carve up storefront spaces and demarcate the building’s lobby areas. The tower’s facade is studded with gridded, floor-to-ceiling window assemblies that are interrupted by alternating vertical window bands. The exterior of the structure is clad in what appear to be black metal panels.
NMDA’s proposal would take over an existing car garage and would help to spread development southward from the city’s bustling Sunset Boulevard, where Gehry Associates is attempting to build its controversial 8150 Sunset project. Gehry’s project has drawn community ire for being perceived as too tall for the area and for not having enough parking.
Initial reaction to NMDA’s hotel has been more muted, however, with Gwynne Pugh, principal of Urban Studio—West Hollywood’s urban design consultant—giving the project positive marks, saying, “this building will act as a significant marker and gateway into the city of West Hollywood. In addition, the choice of color, a dark grey, really creates an eye-catching and slightly foreboding vision.”
A timeline for the project has not been announced.