In May, San Francisco will open its intensive renovation of the Strand Theater, one of so many additions to the city’s quickly-changing Mid-Market area. Designed by SOM and Page & Turnbull, the new facility is located inside a 1917 building originally used for Vaudeville and then for second-run movies.
The theater had been empty since 2003. The firms maintained the structure’s facade and portions of its original auditorium, and created a new cafe, a revamped two-story lobby (with huge windows opening to the outside), and a 120 seat event space above the lobby. The 283-seat auditorium can be transformed into a cabaret-style venue with only 220 seats.
The building’s historic renovation (which included tearing out most of the interior to the studs and exposing long-covered masonry) and seismic upgrades, invisible to most visitors, were a giant task, especially since space was so tight and the building had been neglected for so long. Don’t believe us? Look at the construction images below.