Amtrak is out with a new promotional video, and it’s targeted right at millennials. As UrbanCincy reported, “On the heels of kicking off their new Writers Residency program, where writers can ride intercity passenger rail for free, Amtrak welcomed 30 prominent new media ‘influencers’ on a long-distance train ride from Los Angeles to SXSW in Austin.”
These initiatives are part of Amtrak’s larger goal to increase ridership outside of the Joe Biden demographic. To boost their street (track?) cred, Amtrak, set their new, trendy video to “Busy Earnin’” by Jungle, which is a #cool #song. During their journey, the “influencers” shared their experience on twitter by hashtagging their way to the festival. But Amtrak knows that increased inter-city rail travel will take more than high-speed wifi—it will take high-speed trains. And across the midwest, at least, Amtrak is working on just that by boosting service and speeds between cities like Chicago, Detroit and St. Louis.