One of the Bay Area's most effective urban instigators, SPUR (San Francisco Planning and Urban Research Association) is opening an office in San Jose. The move came about for a few reasons, says the group. First, San Francisco has a declining share of the region's population, so it makes sense to branch out. And second, most planning decisions are made locally, so SPUR needs to establish footholds in the area's major cities. The new branch office was made possible by a successful $1 million fundraising campaign that will fund operations over the next three years. Leah Toeniskoetter will head up the new office and brings a background in real estate and economic development and finance. "San Jose wants to be walkable, it wants more transit-oriented development and sustainability," SPUR Director Gabriel Metcalf told the San Francisco Business Times. "In many ways, San Jose’s challenge is America’s challenge." A move to Oakland could be next on SPUR's agenda.