In 2017, Taco Bell debuted a booze-slinging, slightly more upscale fast-casual concept dubbed the "Taco Bell Cantina" in urban areas to the delight of fans, who swilled spiked Baha Blasts and chomped on taquitos. Early next month, the restaurant will double down on its brand expansion to give its super fans a long weekend at a Taco Bell–themed hotel in Palm Springs, California. Want to go? Well, you can't. Reservations for a long weekend at the "tacoasis" sold out two minutes after the company announced it. By August 8, Taco Bell will have kitted out the V Palm Springs Hotel with upbeat interiors that feature framed images of the chain's legendary hot sauce packets in every variety. Guests can choose from rooms with king or queen beds that face the pool or some other, less appealing landscape. Poolside, the company is wrapping the cabana in primary color silhouettes that match their sodas and tacos and rolling out on-theme branded merch. Promo photos feature California-chic models hamming it up Taco Bell Hawaiian shirts, and bathing suits that say "Fire!," a reference to the recent worldwide heat waves (just kidding, it's for the hot sauce). Movies, live entertainment, and a "freeze lounge" that takes cues from—and no doubt serves—the unnaturally blue Mountain Dew Baja Blast will all be on hand. Then there's the food. Guests may wake up to breakfast in bed—if you fancy a Nacho Cheese Doritos Locos Taco Supreme at 8 a.m.—or sample new delicacies, like the "Birthday Freeze", that will make their debut at the tacoasis. "The hotel draws on Taco Bell’s vibrant palette to create a unique and flavor-filled destination that is the ultimate expression of the brand, unlike anything the brand has done before," said Jennifer Arnoldt, Taco Bell’s Senior Director of Retail Engagement and Experience, in prepared remarks. "We’re excited to give a peek into Taco Bell’s first hotel that is truly Taco Bell luxury at a value as we evolve how fans can celebrate with the brand this summer and beyond." The Bell: A Taco Bell Hotel and Resort's first check-in is on August 8, and all guests have to leave by August 12. If you didn't book a reservation when they went on sale in June, however, you'll have to hope the chain rolls out round two of the taco hotel sometime soon.
Posts tagged with "Taco Bell":
Sometime in the near future—or so they say—everyone will be able to have anything and everything delivered right to their doorsteps by robots and drones, at the press of a button. But ridesharing company Lyft has plans to flip that possible future on its head by delivering people to the goods—in this case, Taco Bell tacos.
As part of a new partnership with Taco Bell, Lyft is currently testing its so-called “Taco Mode” service, a feature that allows riders and drivers to visit select Taco Bell locations while riding Lyft en route to their late-night destinations. The promotion, which kicks in at 9 p.m., runs until 2 a.m. and includes a free Doritos Locos Taco for participating riders, opens a new frontier in the shared economy—challenging the currently taboo practice of eating in shared vehicles. Luckily, the feature is available on an opt-in basis and drivers are still allowed to set individual rules for their vehicles.
The service was tested across several Orange County, California, Taco Bell restaurants this summer in advance of a potential 2018 nationwide rollout. Lyft will gauge feedback from the service as it moves forward with bringing Taco Mode—and maybe even additional drive-thru services—to additional cities.
We are living in the Golden Age of restaurants. According to the United States Department of Agriculture, Americans spend nearly half of their food budget eating at restaurants, rather than shopping at grocery stores. This fact stands in stark contrast to the greater trend in retail, which shows brick-and-mortar storefronts struggling against online competition and skyrocketing rent. Yet, success in the restaurant business is far from guaranteed. With more options for high quality food than ever before, restaurants new and old are rethinking their place in urban settings.
Though Chicago may be best known for deep-dish pizza and hotdogs, the food scene in the past decade has been defined more by several highly experimental restaurants such as the Michelin three-star micro-gastronomy restaurant Alinea. While such award-winning establishments have changed the culinary scene, it is the extreme flux of fast-casual eateries, such as Chipotle Mexican Grill and Freshii, that has saturated neighborhoods to the point of bursting.
Just as Chicago has been a testing ground for some of the world’s most unusual cooking techniques, it would seem the city is now becoming the site of an uncanny fast food resurgence. As McDonald’s moves its headquarters from its Dirk Lohan–designed modernist campus in Chicago’s Oak Brook suburb to downtown, other chains are also rethinking their spaces to appeal to the urban set. McDonald’s, Burger King, and Taco Bell all have redesigned or launched new restaurants specifically for urban settings. In particular, Taco Bell has launched a new line of storefronts that are hardly recognizable as the affordable “Mexican” chain.
With the first of its kind opening in Wicker Park, Chicago, the Taco Bell Cantina takes a step toward the fast-casual market and away from its drive-through and suburban-mall food court roots. Most noticeably, the Cantina doesn’t have a drive-through, or even a parking lot. Situated in a small storefront—which once housed a short-lived high-end sex toy shop—the fast food giant takes advantage of the heavily pedestrian-trafficked Milwaukee Avenue retail district. Once pocked with numerous vacant storefronts, the street is now filling with local and national chains looking to cash in on the popularity of the walkable neighborhood.
As such, this Taco Bell is specifically designed for pedestrians. This carries into the interior with nonslip tile floors that guard against the slush and snow of Chicago winters. The dining area is somewhere between a fast-casual restaurant, an internet cafe, and a sports bar. Yes, a sports bar. When the Cantina opened, most stories revolved around the fact that this is the first Taco Bell to serve alcohol. Hard liquor can be mixed with Taco Bell’s proprietary Mountain Dew flavors, and beer is served in bottles. Large flat-screen TVs along one wall play sports, news, and, late at night (it is open 24 hours), the Syfy channel. During the day, it is not uncommon to see people sitting at the highly finished plywood furniture working on laptops. Airport terminals should take note of the number of outlets at this Taco Bell. With at least one for every seat, it is ironically more convenient to work there than at the trendy coffee shop down the street. All of this is part of a carefully planned shift by Yum! Brands, Inc., Taco Bell’s parent company. Since the opening of the Wicker Park Cantina in late 2015, 11 other “urban inline stores” have opened around the country. Along with the Cantina, Taco Bell has opened four other models in California, ostensibly referencing their specific locations. Those models have names like Heritage, Modern Explorer, California Sol, and Urban Edge. Of the 2,500 more Taco Bell locations Yum! plans to open around the world in the next five years, at least 300 of them are planned to be the urban iterations.
Another major brand that believes Chicago may be a perfect pilot site is the coffee giant Starbucks. After a major remodel of the tiny Wicker Park Starbucks, the space was rebranded as a higher-end offering that the Seattle-based company is calling Starbucks Reserve. Reserve locations serve small batch specialty coffees, and the design of the space has been rethought. Following a larger trend in retail, companies are looking to provide more differentiated environments, rather than the repetitious brand enforcing model companies like Starbucks are known for. Finer finishes, graphic and object references to the coffee harvesting process, and LEED compliant construction methods all add to this new “experience.” Doubling down in the windy city, Starbucks will also open its largest retail space to date downtown along Michigan Avenue. The third of its kind, the Starbucks Reserve Roastery will be a four-story, 43,000-square-foot coffee palace. Along with roasting the brand’s special Reserve coffees, the new space will include cafes and rooftop terraces.
While fast-casual chains continue to grow, that growth has begun to show signs of slowing in the past few years. The casual dining market on the other hand, typified by restaurants such as Applebee’s and TGI Fridays, has not only slowed to a stop—it has begun to lose ground. Analysts are now saying millennials, in particular, are just not interested in the chains that were so popular in the 1990s and early 2000s. With large numbers of twenty- and thirty-somethings moving to urban centers and preferring fast, generally healthier food, the restaurant industry is rushing to figure out how to keep up.
While Michelin-starred restaurants concoct fantastic dishes in spaces often difficult to find, let alone get reservations to, and fast casual brands continue to pump out quinoa wraps, a handful of large brands are trying to figure out what it means to have an urban presence. Rather than importing suburban drive-throughs, they’re mimicking urban coffee joints and neighborhood bars. Chicago, with its seemingly insatiable appetite for new and interesting restaurants, also seems to have room for some familiar faces that are willing to cater to its particular taste.
Today marks a new age for the always-evolving design of Taco Bell stores. The first permanent shipping container-based Taco Bell has opened in South Gate, California. The 1,080-square-foot restaurant has five modules and was developed by SG Blocks. The concept was first devised for a pop-up Taco Bell at the 2015 South by Southwest (SXSW) Conference & Festivals in Austin. The original Taco Bell location opened in 1962 as a walk-up counter in Downey, California, in the days when many fast food joints were windows. In early 2015, a social media campaign #savetacobell cropped up in favor of saving this original location. While the original Taco Bell was California Mission-style, it has gone through a series of upgrades over the years. Through the 80s, the Mission influence remained, but by the end of the 90s, it had become very simplified. In the 2000s, a more modern box was outfitted in wild colors, and recently, a “Scandi-National Park” version has made the Taco Bell even more modern. Is the Taco Bell shipping container here to stay? It is certainly timely for 2017. Will it be a sign of the fall of the modern democratic project, and the dawn of a new libertarian era where only strongest survive and we have to eat our Cheesy Gordita Crunches in the off-sheddings of capitalism? If anyone wants to find out, the address is 13601 Garfield Ave, South Gate, CA.
Here's how a phone booth on the side of a highway in Arkansas landed on the National Register of Historic Places
It's no TARDIS, but the Prairie Grove, Arkansas, Airlight telephone booth, on U.S. 62 in front of the Colonial Motel, has defied cell phones and a near fatal encounter with a runaway SUV to become the first phone booth listed on the National Register of Historic Places. Built in 1959, this metal-and-glass Airlight booth was nominated in April by the Arkansas Historic Preservation Program. On November 9th, the National Park Service (NPS) accepted the Airlight into its pantheon of historic structures. Initially, the NPS had hesitations about the nomination. Arkansas Online reports that the National Register/survey coordinator for the Arkansas Historic Preservation Program, Ralph Wilcox, received a letter from the National Register stating that the "'listing blurs the line between a 'place' and an artifact, and it begs the questions about where the line between significance and nostalgia is drawn.'" Wilcox emphatically disagreed, and re-submitted a nomination that emphasized the Airlight's distinctive historical characteristics. Prior to the development of the Airlight in 1954, Wilcox explained, phone booths were mostly made of wood and installed indoors. Developed for Bell Telephone System, the Airlight is the first telephone booth in the United States designed especially for the outdoors. The phone booth was intended to serve motorists traveling on the adjacent highway. Wilcox's response has precedent among progressive voices in the critical establishment. Almost a decade ago, BLDGBLOG founder Geoff Manaugh called for a democratization of the definition of architecture in a jeremiad on old school, Adorno-laden architectural criticism. To Manaugh, (some) architecture criticism repels potential readers because critics disdain the vernacular, the architecture of everyday space that most people experience:
Temporary Air Force bases, oil derricks, secret prisons, multi-story car parks, J.G. Ballard novels, Robocop, installation art, China Miéville, Department of Energy waste entombment sites in the mountains of southwest Nevada, Roden Crater, abandoned subway stations, Manhattan valve chambers, helicopter refueling platforms on artificial islands in the South China Sea, emergency space shuttle landing strips, particle accelerators, lunar bases, Antarctic research stations, Cape Canaveral, day-care centers on the fringes of Poughkeepsie, King of Prussia shopping malls, chippies, Fat Burger stands, Ghostbusters, mega-slums, Taco Bell, Salt Lake City multiplexes, Osakan monorail hubs, weather-research masts on the banks of the Yukon, Hadrian's Wall, Die Hard, Charlie and the Chocolate Factory, Warren Ellis, Grant Morrison, Akira, Franz Kafka, Gormenghast, San Diego's exurban archipelago of bad rancho housing, Denver sprawl, James Bond films, even, yes, Home Depot – not every one of those is a building, but they are all related to architecture.The register divides important sites into five typologies: buildings, districts, sites, structures, and "large objects." The National Register has not shied away from kitschy or unusual listings in the latter category. In August 2002, the NPS granted a register spot to the World's Largest Catsup Bottle in Collinsville, Illinois. The 70-foot-tall condiment container has a capacity of 100,000 gallons and was built in 1949 for the Brooks (rich and tangy!) catsup company. Generally, properties have to be at least 50 years old to be listed on the National Register. According to David Parks, president of Prairie Grove Telephone Company, there are no plans to add an official marker to the site. The telephone company has thought about removing the phone booth, but keeps it standing for nostalgic purposes. It's a revenue generator, besides: the coin box yields three to four dollars in change per year.