Second Home, the London-based workspace company, is designing a Los Angeles offshoot with longtime architectural partner SelgasCano. The new-ish startup is poised to open in September and compete with other big names like Soho House and WeWork by nature of its cultural programming and wellness focuses. All cultural events will be open to the public, and the space will even allow local charities and neighborhood groups to use conference rooms free of charge. These inclusivity measures have the potential to breathe fresh air into the elitist luxury workspace arena—the website has a tab labeled “social impact”—not only culturally, but also physically. The spaces will be surrounded with thousands of plants and trees. Entrepreneurial duo Sam Aldenton and Rohan Silva opened their first space in East London in 2014. Their unconventional ideas about design—from hanging hats from the ceiling for muffling sound to large swaths of colored glass fittings—attract eccentric creative types from all sorts of industries. Second Home Hollywood will be more than just a workspace of colorful couches and succulents, as SelgasCano plans to integrate an outpost of the acclaimed Libreria bookstore within it, as well as an auditorium, cafe, and restaurant. All these amenities will be open to the public, giving more and more individuals and companies access to “sneak peaks” of the new 90,000-square-foot urban campus. SelgasCano has designed all but one of the Second Home campuses, but this one is specific to the Los Angeles architectural vernacular in ways that depart strictly from the more high-rise, corporate-leaning designs that can be seen at Second Home Clerkenwell, for example. The L.A. campus is inspired by the city’s iconic 20th-century bungalow court residences, with the 60 one-story oval buildings of the campus, called studios, fitting in with the horizontality of the surrounding environment off Sunset Boulevard in East Hollywood. All of the structures are connected by a continuous yellow roof plane, and the gardens surrounding the campus are lush and colorful, taking advantage of the Southern California climate, and open to views with wraparound floor-to-ceiling windows. Second Home is also bringing a new architectural trophy to its new city—SelgasCano’s 2015 Serpentine Pavilion, which will be used as an events space. The Madrid-based practice also has many other accolades under its belt, including a residency at MIT and exhibitions at the Guggenheim and MoMA in New York, the Venice Biennale, and the Akademie der Kunste in Berlin. Its work is acclaimed for embracing environmentally conscious materials and technologies, abundant color, and social impact priorities—all facets that can be seen in its work alongside Second Home. As workspaces continue to skyrocket in popularity (and price—a resident membership at Second Home starts at £450, or around $572) smart wellness decisions and cultural collaboration are rising to the forefront of design decisions. How the next generation of creatives and entrepreneurs will work, socialize, and network is being tinkered and reconfigured as the workspace industry continues to grow around the world.
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The ethereal, colored fabric tunnels of 2015’s Serpentine Pavilion will arrive at Los Angeles’s La Brea Tar Pits this summer. From June 28 to November 24, the public can wander through the repurposed pavilion courtesy of a collaboration between the Natural History Museum of Los Angeles County (NHMLAC) and London company Second Home. The installation, designed by the Spanish studio SelgasCano, will be transformed into a multi-purpose space that will host events at the intersection of art and science. Public talks and film screenings, including a series from streaming service MUBI, as well as other free events curated by Second Home and NHMLAC will be held regularly at the pavilion. Bringing the double-skinned, 866-square-foot playscape to the park adjacent to the La Brea Tar Pits will precede the opening of the Second Home Hollywood office space later this year. This will be the first time that a Serpentine Pavilion will be displayed in the United States, and the installation won’t leave L.A. The pavilion will be open to the public from 10:00 a.m. to 6:00 p.m. daily and will be free to enter. Second Home Hollywood, also designed by SelgasCano, will introduce a sprawling 90,000-square-foot urban campus to L.A. once complete, and the company expects to host up to 250 organizations in the new workspaces. A restaurant, book store, auditorium, and other event spaces across the development will be open to the public. Once Serpentine pavilions finish their tenure at the Serpentine Gallery in London, they tend to be sold off and often travel the world. BIG’s 2016 installation, Unzipped, toured Canada courtesy of developer Westbank last year, and more recently, Frida Escobedo’s 2018 pavilion was sold to a green spa company.
The 2015 Serpentine Pavilion has opened to the public in London's Kensington Gardens. The psychedelic, worm-like structure was designed by SelgasCano, a husband-and-wife team based in Madrid, and features translucent ETFE panels that are wrapped and woven like webbing. The architects said the pavilion's design is partially inspired by the chaos of passing through the London Underground. "We sought a way to allow the public to experience architecture through simple elements: structure, light, transparency, shadows, lightness, form, sensitivity, change, surprise, color, and materials," said the firm in a statement. "We have therefore designed a Pavilion which incorporates all of these elements. The spatial qualities of the pavilion only unfold when accessing the structure and being immersed within it. Each entrance allows for a specific journey through the space, characterized by color, light, and irregular shapes with surprising volumes. " If you're not going to make it to see the pavilion before it closes on October 18, be sure to check out the gallery below.
The Serpentine Galleries has unveiled renderings for its 15th summer pavilion which it described as an "amorphous, double-skinned, polygonal structure." The interactive and certainly bright installation is designed by the Madrid-based SelgasCano and comprises translucent, rainbow-colored panels woven into a webbing system. Visitors are encouraged to enter the pavilion and explore its "secret corridor" and "stained glass-effect interior." "We sought a way to allow the public to experience architecture through simple elements: structure, light, transparency, shadows, lightness, form, sensitivity, change, surprise, colour and materials," SelgasCano said in a statement. "We have therefore designed a Pavilion which incorporates all of these elements. The spatial qualities of the Pavilion only unfold when accessing the structure and being immersed within it. Each entrance allows for a specific journey through the space, characterised by colour, light and irregular shapes with surprising volumes. This is accomplished by creating a double-layered shell, made of opaque and translucent fluorine-based plastic (ETFE) in a variety of colours." After people have explored the colorful space, they will find an open space cafe sited at its center. Over the summer months, SelgasCano's pavilion will become the stage and centerpiece of Serpentine’s Park Nights—a cultural event held every Friday evening. Previous pavilion designers include Frank Gehry, Zaha Hadid, Jean Nouvel, Oscar Niemeyer, Peter Zumthor, SANAA, and Toyo Ito with Cecil Balmond. Architectural Digest recently reported that last year's pavilion by Chilean architect Smiljan Radic has been moved to the gardens of Hauser & Wirth Somerset a few hours outside of London.
The Serpentine Galleries has announced that Spanish architecture firm SelgasCano has been selected to design its 15th Serpentine Pavilion in London's Kensington Gardens. While the pavilion plan won't be unveiled until February, here's what we know about the firm that won the coveted commission. "SelgasCano’s work is characterised by a use of synthetic materials and new technologies, often rarely applied to architecture," the Serpentine said in a statement. "Taking inspiration from Luis Barragan and Richard Rogers, the architects use distinctive colours and references to nature throughout their designs." SelgasCano was founded in Madrid in 1998 by José Selgas and Lucía Cano and has worked primarily in its home country. The firm teaches a class called "Nature and Climatology" at the Massachusetts Institute of Technology and participated in the 2010 Venice Biennale. "This is an amazing and unique opportunity to work in a Royal Garden in the centre of London," SelgasCano said in a statement. "Both aspects, ‘Garden’ and ‘London’, are very important for us in the development of this project. We are in the middle of a garden, a ‘Royal’ garden indeed, once divided in two and separated by a Serpentine. That garden clings in the middle of London. Garden and London (which best defines London?) will be the elements to show and develop in the Pavilion. For that we are going to use only one material as a canvas for both: the Transparency. That ‘material’ has to be explored in all its structural possibilities, avoiding any other secondary material that supports it, and the most advanced technologies will be needed to be employed to accomplish that transparency. A good definition for the pavilion can be taken from J. M. Barrie: it aims to be as a ‘Betwixt-and-Between’." Previous pavilion designers include Frank Gehry, Herzog & de Meuron and Ai Weiwei, Rem Koolhaas and Cecil Balmond, Daniel Libeskind, and Zaha Hadid. Check out some of SelgasCano's work in the gallery below.