Posts tagged with "Retail":
Zaha Hadid Architects designed 16 bespoke polyurethane display units for fashion designer Neil Barrett's shops.Fashion designer Neil Barrett hired Zaha Hadid Architects to design a cohesive display concept for a new flagship store in Tokyo that could be easily rolled out to his other locations as well, which include four shops in Seoul and one in Hong Kong. The result had to be as sartorial as Barrett’s fashions, so Hadid’s team came up with the idea of cutting the displays for all of the stores from a single block of material. The concept resulted in 16 bespoke display elements, which all fit together like pieces of a puzzle. "We wanted to design a project that always belongs together but offers a choice between different sizes," said project architect Claudia Wulf. "The reason we designed a modular landscape is that we have extremely different area requirements [across all of the shops]." The units, which are carved from a solid unit, range in size from 13 1/2 feet by 13 3/4 feet to 4 feet by 6 feet. Paired, the units create a sinuous artificial landscape that unfolds across multiple display levels. The pieces can be grouped to suit the scale and space of each boutique, and display shoes, bags, or accessories just as easily. Hadid’s team worked with Rhino to develop the idea of creating tangents through straight lines and curves, as well as soft lines and strong edges. What begins as a sharp point curves softly into the next display shelf. The team bounced the evolving design between the client and Chinese fabricator Evergrow, refining the profiles of each unit. For the flagship store in Japan, the designers chose to craft the first set from Corian in order to develop a strong dialogue between the existing envelope of the building and the display’s smooth yet curvaceous surface. A uniform, white palette enhances the formality of the display, while creating a strong contrast against a polished black floor. For subsequent locations, Hadid’s team updated the display material to polyurethane, as there was less time afforded for transportation and installation. The 3D file was sent to Evergrow, which CNC-milled the pieces from solid polyurethane. The fabricator applied a very thin coat of glass fiber resin to reinforce the surface and sanded it until smooth. A high-quality lacquer, comparable to what would be used for an automotive finish, was applied to protect against daily wear and scratching. "We definitely challenged the material use [with this project] because the edges are very slim," said Wulf, adding that during a recent project follow up, she was surprised by the number of people inquiring how such sharp edges were achieved on such a smooth form. "As often as we have the opportunity, we push the boundaries of materials a little farther so that you are surprised." Zaha Hadid Architects is currently developing Neil Barrett Shop in Shop projects in Beijing, Shanghai, and Seoul. As many as eight shops could be completed by the end of 2013.
Brooklyn-based Associated Fabrication realized all the merchandise displays, benching, shelving, and cash wraps for Melissa Shoes in Pearl Gray Corian.Before Kinky Boots came to Broadway, Melissa Shoes opened shop in SoHo. The Brazilian shoe brand, known for its use of brightly colored, recycled PVC material and collaborations with designers like Jason Wu, Vivienne Westwood, and Gareth Pugh, opened its first U.S. boutique in the states last year. With the help of local architecture firm Eight Inc. and Brooklyn-based Associated Fabrication, a distinguished aesthetic was achieved that supports the original Sao Paulo shop's rotating art theme, but with a much cleaner slate of epoxy floors and Pearl Gray Corian bollard-like merchandise displays. Working from two-dimensional drawings provided by the architects, Jeffrey Taras of Associated Fabrication used Rhino to model the 34 display platforms. Taras grouped the displays, which resemble blunted stalagmites, into categories of varying heights and configurations—single columns in four different heights, double columns in two groupings, and one cluster of three columns. "A lot of this [project] was production engineering and breaking down the pieces into as few parts as possible to ease assembly," explained Taras. "We also had to figure out how to break the pieces down to form the Corian the way it had to be done." Each stand is hollow and constructed from five different parts of thermal-formed Corian. The base radius is made from two pieces, the shell extrusion is also two pieces, and a single portion at the top completes the unit. Since a seamless connection between the pieces was necessary to achieve the aesthetic, there was almost not tolerance for error in the fabrication process. After each stand was modeled in Rhino, the fabricators used a CNC milling machine to cut molds from plywood and medium density fiberboard. Taras created a single mold for the base ring components of all 34 stands and another uniform mold was created for the shell extrusions. Varying heights were achieved by trimming the extrusions. The caps, vary by diameter; the taller ones are smaller because of a more tapered extrusion, and the shorter ones are wider. Thus Taras created different molds for the top pieces of the varying heights. As each of the components was assembled, it was run through a trim jig to exactly meet the other seams. "The most challenging units were the double units, and the combination of three stands spliced together," Taras said. "We created a full piece assembly, created a custom jig for the CNC mill, and then cut out matching surfaces for each of the pieces that formed the units." The jig was also designed in Rhino, and cut on the CNC mill. The completed units were finely sanded and were placed as freestanding displays in the boutique. Associated Fabrication was also responsible for 18 small and six large shelves—affixed to the walls with a stainless steel pin and silicone—six mirror bases, 11 benches, and two cash wraps, all made from Corian. A new table is also currently being made for the space.
Marlon Blackwell uses ribbed ceiling to evoke craft while mitigating contemporary challenges at Arkansas museum.The setting for the gift shop at the Crystal Bridges Museum of American Art seems idyllic—a vast glass wall opens onto a entry courtyard that gives way to a placid pond reflecting the Ozarks landscape. But to create a design for the 3,100 square-foot space in Bentonville, Arkansas, architect Marlon Blackwell had to overcome multiple hurdles. The first: a thicket of concrete columns supporting the green roof of the Moshe Safdie-designed building. Next: the west-facing glass wall, which made heat gain an issue. And finally: the very small budget (the total project cost was $644,000). Blackwell’s solution to all three problems was a concept inspired in part by local Arkansas basket weaver Leon Niehues, whose work is now sold in the museum shop. Niehues’ pieces are distinguished by their vertical “ribs.” The wrapper of rib-like forms devised by Blackwell begins at the top of the exterior glass wall, where it acts as a sunscreen, and extends across the ceiling and down the long eastern interior wall where shelving is integrated into the system. Made of locally sourced cherry plywood, the final effect is less wicker-work and more chanterelle—Blackwell’s ribs, which span roughly 30 feet, evoke the gills on the underside of a mushroom cap. But the arc-shaped plan of the building complicated matters. “It was a curved volume, so we couldn’t reference a radius,” said Blackwell. “We used straight lines, which looks great but demanded that each rib had to be slightly different.” Each of the 223 undulating ribs is composed of up to four segments of joined planks 8 inches wide and 3/4-inches thick. Using 3-D modeling and AlphaCAM CAD/CAM software, Blackwell’s team translated the design to CNC routers in the millwork shop of Adam Weaver at UDI Inc, in Rogers, Arkansas. Weaver deployed two routers at once to stay on deadline—an Onsrud CNC and a Northwood CNC—and an optimizer insured that there was as little wasted material as possible. From 480 sheets of plywood emerged the 700 cut pieces for the ribs, each inscribed with a number and with the screw holes and the overlapping joins pre-cut. Once the material was delivered to the site, the contractors used a plum line and a laser to align then suspend components from the ceiling. The ribs gradually took shape one piece at a time. “It was like stacking stone,” said Blackwell, noting that everything snapped into place in under six weeks during construction in 2011. The rib system filters out up to 40 percent of the daylight and not only finesses the existing concrete columns but also conceals sprinklers and the store’s lighting system. Blackwell use of cherry planks for the floor creates a unified and warm space that complements the wares on display for only $200 per square foot.