A new tower designed by FXFowle will bring a touch of design to Long Island City’s ever-growing skyline of glassy and generic residential buildings. For starters, the 35-story luxury rental tower is differentiated by a rust-colored steel that encases the podium and runs up its sides, framing three glassy expanses. Yes, there is still a lot of glass on this one too, but FXFOWLE said the building is inspired by the area's “original industrial heritage and its new position as a fresh and modern NYC locale.” The profile of the building, with three stacked volumes, reminds us of Chad Oppenheim's Williamsburg Hotel project proposed a few years ago in Brooklyn. The designers and developers of the Purves Street Residential Development are also quick to point out the project's sustainable features. To hit LEED Silver certification, the tower's podium will be covered in an expansive green roof and common areas will be partially powered by solar and wind energy that is created on-site. In renderings, it is easy to spot a helix-shaped windmill on top of the building. But as the New York Times explained last year, the impact of these types of windmills that are now appearing across New York City can be pretty mixed. Inside the Long Island City building, the apartments and amenity spaces (of which there are many—in fact, there is a separate “amenity building”) are decked out with industrial materials like concrete and steel, alongside lots of wood. The building broke ground, not coincidentally, on Earth Day and is expected to be completed in two years.