Los Angeles– and Portland, Oregon–based architecture firm West of West recently completed work on a 400-square-foot pop-up shop for optical and sunglass retailer Garrett Leight California Optical (GLCO).
The store is located behind Alfred Coffee & Kitchen in the Melrose Place shopping center in West Hollywood, California. The pop-up shop includes birch-wood-clad interior partitions as well as typographic murals by design studio Cool August Moon. Designs also include a specialized display wall made up of white wooden pegs that support shelves and handheld mirrors.
One of the typographic walls is framed by a built-in bench made out of black-painted birch with a pair of tropical indoor potted plants. The bench sits adjacent to a secondary storefront entrance—the primary access point is through the coffee shop. That entrance is highlighted by a sheet of safety glass and is decorated with GLCO’s orange logo. That logo appears again inside the store, cut out of the birch accent wall behind the sales desk. An experimental magazine shelf made up of wooden dowels is located opposite the glasses wall; a lens-tinting machine and a marble-clad point-of-sale kiosk fill out the remainder of the space with raw concrete floors throughout. West of West explained in a statement: “The project was fascinating to us because of its hidden location—the experience of discovering an unexpected space is in contrast to the majority of the work we do.”
The store is open through the end of June.
GLCO at Alfred Melrose Place 8428 Melrose Place, Los Angeles Tel: 917-262-0955 Architect: West of West