The architecture studio WXY, engineering firm C2HM, and Pentagram have partnered to rebuild the boardwalk on Rockaway Beach. When it's complete in 2017, the new boardwalk will be a five and a half mile long segmented cement walkway featuring graphic signage that can only be read from the air. The approximately 50-foot-by-100-foot letters span the length of the boardwalk to spell out "Rockaway Beach" in dyed blue concrete. The blue reflects the walkway's proximity to the ocean while remaining clear against the surrounding pale concrete. Paula Scher at Pentagram is leading the design team. The boardwalk is part of a $140 million Rockaway Beach coastal resiliency plan that includes dune restoration, geotextile sandbags to protect buildings near the beach, and concrete retaining walls to keep sand in place during severe storms. The first mile, from Beach 86 Street to Beach 97 Street, opened just in time for beach season this year.
Posts tagged with "Paula Scher":
Acting director Caroline Baumann of The Smithsonian’s Cooper-Hewitt, National Design Museum has announced the winners of the 2013 National Design Awards. The 14th annual Awards program continues the practice of acknowledging excellence and innovation across an array of disciplines. This year’s winners will be recognized during a gala dinner on Thursday, October 17 at New York’s Pier 60 in conjunction with National Design Week, where they will be presented with trophies created by The Corning Museum of Glass. This year’s Lifetime Achievement award recipient is James Wines, founder and president of New York-based architectural studio SITE, who addresses context and environmental issues in his designs. Another big winner is Michael Sorkin, who claims the Design Mind prize for his work in urbanism and green architecture. TED—the nonprofit organization devoted to "Ideas Worth Spreading"—has been selected for the Corporate and Institutional Achievement prize. For its site-specific projects that act as responses to contemporary issues, Studio Gang Architects-principal Jeanne Gang wins the Architecture Design award. Petragram principal Paula Scher takes the stage as the Communication Design award recipient. Bloomberg, Citibank, and MoMA are just a few on her impressive list of clients. Fashion Design winner Behnaz Sarafpour implements organically produced pieces in her high-fashion and affordably-priced collection. Media design firm Local Project is the Interaction Design award recipient and the Interior Design award goes to Aidlin Darling Design. Margie Ruddick, who employs an environmental approach to urban landscape design, is the Landscape Architecture category winner. The Product Design award recipient is NewDealDesign, a San Francisco-based multidisciplinary firm. This year's jury includes Charles Adler, Gail Anderson, Gisue Hariri, Jon Kolko, Thom Mayne, Zoë Ryan, Christine Ten Eyck, Isabel and Ruben Toledo, and Gianfranco Zaccai. The 2013 winners "have made a major impact in their respective fields through groundbreaking projects and visionary ideas," Baumann said in a statement. "They have truly transformed the way we live, think, work, and communicate with each other."
Guy Maunsell's Sea Forts. Standing above the sea, these Maunsell fortifications were originally built as British defenses during World War II. They remain lifted as a symbol of protection. As industrial creatures, the towers take expressive portraits. Oh, Pentagram. New York City paired with Paula Scher of Pentagram to create a new symbol for the iconic NYC Parks Department leaf. Although excellent in traditional green, the paired down logo can also be used as an elegant silhouette for programming and public events. Or perhaps wrapping paper. Parasol Unit in red, in public. New York-based performance artist Kate Gilmore and the Parasol unit foundation collaborated to start a new program entitled parasol public. Gilmore's red structure is the centerpiece of Walk the Line, a small two story space designed upstairs for pacing and downstairs as a passageway within Exchange Square, London. Downtown to Santa Monica. The new Los Angeles county Expo Line light rail system expects to bring a bit of green speed to transportation across the city. With a plan to partially open in the fall and to unveil completely in 2015, the rail line is already underway. Just about everybody is looking forward to the new light rail, especially those who will benefit directly as part of their commute to work.