Winter months in the Benelux countries are not known for blue skies and bright sun. So perhaps there's an altruistic underpinning to the design of the new 59-room Pantone Hotel in Brussels. Did architect Olivier Hannaert and interior designer Michel Pennemann seek to lift the seasonally-depressed spirits of the populace through the colorful palette? We'd like to think so, although the relentless branding campaign by the client raises a smidgen of doubt. To wit: The Pantone roller bag won't get lost in the sea of black Tumi bags on the luggage carousel. Trundle down the hall, and find your color-coded room: Key fobs graphically remind you where you are—if that's necessary: Once inside, the bed linens resemble a color chip; the walls, even more so: Room service! Maybe a spot of tea will help you feel at home: Expecting visitors? Invite them to pull up a chair: Unpacked, it's time to go explore the city. What better means of transportation—conveniently available through the front desk—could there possibly be, to best appreciate the local architecture than a two-wheeled color swatch? And in case you've forgotten a toiletry essential, never fear—Pantone is here (and increasingly everywhere).