LAM Group and Virgin Hotels in collaboration with interior designer and architects at VOA, have broken ground on their 39-story tower on the southwest corner of 30th Street and Broadway in the NoMad neighborhood of Manhattan. Responding to Virgin's demand of a "lifestyle" hotel product, VOA has topped a 90,000-square-foot retail podium with a 500,000-square-foot glass tower containing 465 rooms. Included in the tower is 30,000 square feet for amenity space such as banquet halls, meeting and conference centers, and a sky lobby club room with a private roof deck and pool. A vertical arrangement of embossed stainless steel panels breaking up the predominantly glass facade. “The design of the tower was conceived from the inside out, taking cues from the hotel room guest floors," Brian McFarland, VOA principal and lead architectural designer on the hotel, said in a statement. "Efficiently cellular in nature, the tower originally dictated a simple building form. Deconstruction of this otherwise simple tower was achieved through selective massing being removed and reapplied to create a more interesting form and offer more corner rooms and greater views.” The neighborhood north of Madison Square Park, hence its acronym, has witnessed an explosion of growth in the past decade, with several prominent hotels already in place, among them the Ace Hotel and NoMad Hotel, also on Broadway. ”The Virgin Hotel New York’s distinctive look is sure to play a key role in the NOMAD neighborhood’s transformation process,” VOA Principal Len Cerame said in a statement.
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Viñoly's latest Manhattan skyscraper will only be half the size of his 432 Park tower, but that's still really tall
Rafael Viñoly's latest Manhattan luxury tower almost seems quaint next to his 1,396-foot-tall, trashcan-inspired 432 Park Avenue. NY YIMBY has published renderings of the architect's 281 Fifth Avenue in NoMad, which is only about half the size of his Park Avenue behemoth. To be clear, this does not mean the new tower is short—it weighs in at 705 feet tall—but it does reinforce that 432 Park Avenue is really, really tall. As for its design? On its most basic level,281 Fifth Avenue's limited renderings released so far show a glassy box—a lot like other recent New York City skyscrapers. The tower sets itself apart with a series of horizontal spandrel bands between rows of ribbon windows that increase the amount of glass as it ascends—much like a slinky being pulled up from the ground. According to permits filed with the New York City Department of Buildings, the building contains 141 condominiums and nearly 8,000 square feet of retail on the first and second floor. Demolition is currently underway at the site, and the building is slated to be completed in 2018.