Posts tagged with "media":
Architecture critics died… nobody told you !
For refreshing …If you talk about text in Chicago style, where references and self-references are developed in a strategy of the narcissus discourse and onanism, with a pinch of left side to caress in a kind of arrogance the moralistic sensation to belong to the elite, in a predictable social class discrimination, drinking millesimal red wine with good consciousness, to engage mercy and charity on the back of the misery of the worlds!!... making kressel music with entertaining name dropping in a flattering play, to get the lift back /// but you could also refuge in a strategy to build a fortress of knowledge and expertise, as a gold bubble ghetto, for dogmatic control of what which should not be told… …Or... to hear the pseudo philosophers "dedicated" to architecture, in a vulgarization of the thought... clever monkey parrots...in a parade of brainy speeches bubbles…AT the condition to never request ion the "voice of the master"...Ryan Scavnicky Visiting teaching fellow at the School of Architecture at Taliesin, administrator of the Facebook page “Dank Lloyd Wright” and on Instagram as @sssscavvvv. “I think the strength of memes isn’t just about its experimental form. It’s the same principle I apply to architecture but applied to criticism. With architecture, I’m always skeptical about what it actually has the power to do. So with criticism, we probably shouldn’t be focused on changing individual architects (have you met these people?) or critiquing specific buildings, but changing architecture culture in general. Memes focus on changing the student’s perception, loosening the bolts a bit and moving architecture culture away from toxic bravado and into a new space while regaining our singular command over the built world with a more public audience. I do this through producing and writing films as a YouTube comic-critic team with Jeffrey Kipnis via the SCI-Arc Channel and by running a meme account on Instagram. Internet memes are the strongest emerging form of cultural criticism today, thriving in the form of quick and digestible images pregnant with assertive positions. Critics must develop fresh audiences by using strange and experimental critical forms and reflecting those findings back onto the architecture discipline.” Ellie Abrons Principal of T+E+A+M and an assistant professor at the University of Michigan Taubman College of Architecture and Urban Planning. “In the past, critics (and theorists, I’d add) drove architectural discourse and were vital participants in its culture. They had the ability to read work very closely and to interpret or understand it with focused attention and intellectual prowess and agility. Critics played a crucial role in contextualizing work, in situating it culturally and historically or finding affinities and overlaps with other fields. These days, there’s a dearth of criticism—you don’t see the same quantity and quality of writing that was coming out fifteen or twenty years ago. I see more and more architects writing about their own or their peers’ work in an attempt to play that role. But we’re not really cut out for it, so we end up with thought pieces or musings more than proper pieces of criticism or theory. I’m not prepared to say that it’s a bad thing – it’s just a new model. Contemporary intellectual, professional, and cultural life doesn’t allow the kind of patient and careful interpretation of work that we saw in the past. Our modes of attention have changed due to ever-expanding digital culture—images scroll by, while texts are limited to a caption or a few hundred words. Architecture in general (critics, but also architects, historians, and others) need to better understand how to participate in a world where ubiquitous digitality has altered the material, conceptual, and experiential context of our work.
Somebody help me, Zillow is threatening to sue me pic.twitter.com/mEiQ7ddiqS— bad house tweeter (@mcmansionhell) June 26, 2017
A representative from Zillow, Emily Heffter, clarified the company's intent in response to a query from The Architect's Newspaper. The email contained a message from Katie Curnutte, the company's vice president of communications and public affairs, to Wagner that explained Zillow's beef with the images:
Official Statement from McMansion Hell pic.twitter.com/YNM9M9QDia— bad house tweeter (@mcmansionhell) June 26, 2017
[We] do not own the rights to many of the photos on our site, and therefore can’t give permission for third parties, such as yourself, to take the photos from our website for any purpose. We get them from brokerages and MLSs who are advertising homes for sale and through those agreements we have an obligation to protect the interest of the copyright holders who license the images to Zillow.In a revelation that should delight fans of the blog, Curnutte emphasized that "we do not want you to take down your blog." Today on Twitter, Wagner said that a new post, using images in the public domain, will be up this Saturday.
Y'all, I'll be back on Saturday. The post I'm doing for Looking Around is using Public Domain images from the LOC.— bad house tweeter (@mcmansionhell) June 27, 2017
Like everything, architectural history and theory have been radically realigned by the internet and digital culture. Now, ideas are passed through relatively unfiltered media, such as 140-character tweets that have turned writers’ attention from writing to spewing fragments of criticism that float off into the ether. Curation today is often merely a manic production of online content driven by clicks, which come from posting more (and more, and more) content. This makes young writers who are feeding this content beast truly starved for new things to write about. It is a dramatic shift from the days when magazines like Architectural Forum and Progressive Architecture were the curatorial gatekeepers that held the conversation at a high level.
The result is that bad ideas can come to be front and center in the architectural discussion very easily due to metrics and algorithms. What passes for “radical,” “idea,” “theory,” and “concept” today is becoming eroded as quickly as our political discourse.
For example, a recent headline on a popular architecture-oriented website proclaimed: “Designer Dror Benshetrit releases three conceptual proposals for residential skyscrapers in New York.” The article showed a series of towers as rudimentary as a student project before a first crit. While it makes business sense to do speculative projects on sites in New York that could attract luxury development, the media has a responsibility to question whether these are actually conceptual, or just a bad unbuilt project. What purpose these serve is unclear, although one claims it is a new, efficient structural system. As far as ideas go, this leaves much to be desired.
In a similar pointless exercise in mediocre conceptual architecture that looks good on the internet and keeps content producers busy, oiio—which also made a clever proposal to add onto the Guggenheim by extending its spiral upward—has proposed one of the least likely and most useless pieces of architectural speculation in history. According to the Huffington Post, this speculation was “The Big Bend, A U-Shaped Skyscraper, Could Become The Longest In The World.” But it almost certainly couldn’t. The conflation of possibility and wild speculation harms the media’s credibility and creates the architectural equivalent of fake news. And the project, essentially two 432 Parks that bend to meet at the top, isn’t even a compelling idea. It barely even qualifies as formalism, let alone conceptual architecture.
That would be the silliest architectural concept ever, except that an article on Forbes, “New York Architects Plan Enormous Skyscraper Hanging From An Asteroid In Space,” wins that prize. This bizarre fantasy is based on some actual scientific research, but when translated sloppily to architecture, it becomes simply childlike: Why would we want to “hang” a skyscraper from an asteroid, and why are we taking this proposal seriously? It would be hard to find something more useless for architectural discourse than the hanging-asteroid skyscraper.
Where are the relevant ideas in architecture? While taking the latest philosophy or digital technology and applying it to architecture is at least a stab in the right direction, what happened to innovative formal ideas, or cultural innovations in architectural form? Where are the radical ideas that might spark our imagination and make us think differently about the discipline and the world in which it exists?
Where are the good ideas, and how can we help to get them into the discussion?
Still riding the wave of publicity following her recent MacArthur genius grant win, Jeanne Gang gets the full star treatment from Chicago's public TV station WTTW. This documentary, "Jeanne Gang: The Sky's the Limit," is all praise. Blair Kamin and Stanley Tigerman figure as her head cheerleaders. It would have been nice to have someone puncture the bubble a bit, possibly interrogating Gang about architect's limits, rather than merely presenting the discipline (and Gang as one of its leading lights) as a environmental and societal savior. The documentary does show some engaging glimpses of Studio Gang's working methods and office style, so there's plenty to enjoy, even for the (mild) skeptics.