The current proposal to bisect the Los Angeles Times’s buildings facing City Hall on First Street would delete a key chapter from the city’s collective memory. In spite of the Cultural Heritage Commission’s September 20th approval of landmark status for the entire block, half of the block could still be demolished for two high-rise towers by Canadian developer Onni Group. What would be lost? One of Los Angeles’s most vivid symbols commemorating its ambitious rise from provincial outpost to global metropolis during the twentieth century. Commissioned by publisher Harry Chandler, architect Gordon Kaufmann’s 1935 building on the corner of First and Spring Streets announced Los Angeles’s arrival on the national stage. Two generations later publisher Otis Chandler (Harry’s grandson) hired architect William Pereira to design the 1973 wing on the corner of Broadway to proclaim that the city (and the Times itself) had achieved its destiny as a national and global presence. Together the two buildings embody the dynamic story of the city’s evolving vision that still shapes its direction. That tangible reminder is one of historic architecture’s essential roles in a city.But while Onni’s proposal at the moment would preserve the beginning of that story (Kaufmann’s widely beloved Art Deco masterpiece) it would sacrifice the payoff—Pereira’s wing. This is the thornier issue. The Pereira addition’s Late Modern style has not yet had the time to become as widely appreciated as Art Deco. Late Modern landmarks were often corporate headquarters, aerospace campuses, new universities, master-planned cities, and cultural crowns—designs which undergirded Southern California’s tremendous growth, but which were not often praised by architecture critics in their time. Proper appreciation today is hampered by the fact that there is little published recently about this important style, or on Pereira‘s career. Yet Late Modern turns out to be the signature style of Los Angeles’s arrival as a global capital.
We can’t forget that the Kaufmann building’s Art Deco style was also once considered ugly and old-fashioned. Even Kevin Lynch, a respected observer, called another Art Deco landmark, the Richfield Building, “ugly” way back in 1960—just before it was demolished as expendable. Today it is lamented. So opinions change, which is why we can’t dismiss Pereira’s 1973 design out of hand. The Late Modern style was part of a worldwide re-evaluation of Modernism—frequently spearheaded by Los Angeles architects, including William Pereira.By the 1960s the mainstream International Style of modern architecture was growing stale, and many architects around the world realized it. While some architects introduced historic sources—leading to Postmodernism—others held to Modernism’s faith in technology and functionalism. This was what we now call Late Modern. They realized that technology had changed since the 1920s when an earlier generation had defined the International Style. Late Modern architects moved away from the simple glass box to sculpted forms that reflected the complex interplay between interior functions and exterior context. James Stirling and James Gowan lead the way at the Leicester Engineering Building in England in 1963. In Los Angeles, Cesar Pelli and Anthony Lumsden (lead designers at Daniel Mann Johnson & Mendenhall before Pelli moved to Gruen Associates) moved away from the transparent Miesian curtain wall framed by exposed structure to a taut multi-directional skin of glass that—they realized—could take almost any shape or color. Recent technologies offered fresh possibilities. As historian Daniel Paul records in his Late Modern historic context statement for SurveyLA, they were also impressed by a new wave of artists such as Larry Bell, Donald Judd, and Craig Kauffman. Lumsden’s curvaceous Roxbury Plaza, Pelli’s blue Pacific Design Center, Pelli and Lumsden’s weightless FAA headquarters in Hawthorne, CNA’s mirrored box by Langdon & Wilson in Lafayette Park all followed. Pereira offered his own new direction for Modernism in the new LA Times wing and other buildings. He had already moved past International Style Modernism (best seen in his CBS Television City with Charles Luckman) at his Neo-Formalist Los Angeles County Museum of Art (1965) and the richly expressive Metropolitan Water District (1963), both inspired by the sunlight, water, and outdoor living in our region.
If Kaufmann told the story of California’s raw power and potential in the 1930s, Pereira’s response in the 1970s was larger, lighter, and more sophisticated in its use of modern technological might. The pair mirrored the progression from the first trans-Pacific Clippers of the 1930s to the 747 of the 1970s.For the new wing at the Los Angeles Times, Pereira drew on several innovative urban planning and aesthetic ideas. Breaking up the International Style box, he sculpted the building into receding and advancing planes, into dominant and secondary horizontals and verticals, each articulated with richly textured stone, metal spandrels, and tinted glass. Lifting its mass high in the air on muscular columns it echoed the forms of beton brut design and of R. M. Schindler’s Lovell House in Newport Beach. Though dynamic and sculptural, these shapes also responded to functions, carving out public space in a landscaped courtyard paved with cobbles at ground level out of the path of sidewalk traffic, and maximizing office space in the jutting prow overhead. As a planner, Pereira knew that Los Angeles wanted to build an elevated people-mover system throughout downtown, so he added a second-floor walkway to serve as a convenient stop. Then there was Pereira’s innovative response to the strong historic structure next door. He designed the new wing to respect the older, setting his building back, reducing its height, muting its colors so as not to detract from the Kaufmann building. This was a daring response in 1973 before historic preservation had become a major urbanist concern, but it reflects Pereira’s innovative thinking throughout his career. The new possibilities of Late Modernism allowed him the leeway to do so. It is time to leave behind outdated opinions of the Late Modern style and recognize Pereira’s LA Times building for its bold composition, its creation of urban public space, and its sensitive relation to its historic neighbor. Onni can still reasonably develop the site without sacrificing this significant building—or the legendary origin story it tells about how Los Angeles grew to greatness. Fashion inevitably changes. Late Modern architecture will soon return to fashionability, as Kaufmann’s Art Deco building has. Pereira’s lessons in good urban design must remain to help us plan the next chapter in Los Angeles’s civic center. Alan Hess is an architect, historian, and author of twenty books on Modern and California architecture. He has written landmark designation nominations at the local and national level for many midcentury Modern buildings, including CBS Television City by Pereira and Luckman for the Los Angeles Conservancy. Since 2004 he has been researching the work of William Pereira in preparation for a book on the subject. His newest book, Hollywood Modern: Houses of the Stars, will be published by Rizzoli International this October.