The world’s first guitar-shaped hotel has officially opened for business. Standing 450 feet tall is the new face of the Seminole Hard Rock Hotel & Casino in Hollywood, Florida—a surprisingly striking piece of architecture considering (or because?) it resembles a giant instrument. The curvaceous building is part of a $1.5 billion expansion on the existing entertainment complex that wrapped up construction this summer. Designed by Hard Rock International’s go-to architect, Steve Peck of the Las Vegas-based firm Klai Juba Wald Architecture, the unprecedented structure took nearly 10 years to design and build. The 36-story hotel is the type of architectural landmark fit for the Hard Rock brand; it even features a rockin’ light show across its reflective glass facade. Created in conjunction with DeSimone Consulting Engineers, who led the engineering on the project, the tower blends into the dark sky at night. The design team worked with Boston lighting designer DCL and Montreal digital agency Float4 to integrate 16,800 V-sticks (strips of LED video fixtures) on the rim of the guitar and the six vertical strings that run down its middle. Each evening, the hotel becomes a temporary light installation with interactive choreography set to music from Float4 and LED experts SACO Technologies. According to the Miami Herald, whether it’s day or night, the Hard Rock guitar is the largest physical attraction in the South Florida landscape for miles. This means guests within its 638 rooms have unobstructed views in all directions, including the Hollywood beachfront and downtown Miami, thanks to its floor-to-ceiling glass walls. The interiors of the hotel were designed by Wilson Associates and Rockwell Group. In addition to the guitar-shaped structure, the original Seminole Hard Rock Hotel building was fully renovated and a 7,000-seat performance venue was built on site. The existing pool resort area was expanded to 13.5 acres with a surrounding landscape by EDSA. The opening of the project comes just days after another Hard Rock Hotel under construction in New Orleans’s French Quarter partially-collapsed and killed three people and injured 30 others. Before recovering all the bodies on-site, engineers used explosives to demolish part of the structure in an effort to remove two dangerous, dangling cranes.
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Hoteliers and musicians smashed guitars in Hollywood, Florida to celebrate a construction milestone at the Seminole Hard Rock Hotel & Casino, a $1.5 billion entertainment complex featuring a mega guitar–shaped hotel. The 450-foot-tall hotel will boast more than 600 rooms, around half of the complex's total, plus a 41,000-square-foot spa and a few restaurants. At the tower's base, guests can swim underneath waterfalls in plunge pools, relax in private cabanas, and partake in water sports in a giant artificial lake. Right now, the existing Seminole Hard Rock Hollywood hotel has almost 500 rooms, as well as a casino, meeting space, restaurants, and a lagoon pool. Guitars are a popular motif all over the Hard Rock hotel and restaurant empire, but this is the first of the company's buildings to so closely resemble the actual instrument. Vertical fins up the tower's midline resemble strings, while horizontal banding act as 'frets' (though unlike real frets they extend outward to mimic the curve of the instrument). “It will be the first building in the world that’s truly to scale designed as an authentic guitar,” James 'Jim' Allen, Seminole gaming CEO and chairman of Hard Rock International, told the Sun Sentinal. “So it’s not just an exterior facade, the curving of the building will be identical to an authentic guitar." Though it might be the largest guitar building, it might not be the first. In 1996, architect Glenn Williams designed a Guitar House for himself in Venice, California that was inspired by Picasso's cubist rendering of the instrument. The Architect's Newspaper (AN) has reached out to Seminole Hard Rock Hollywood for more details on the building's design and construction, and will update readers as more information becomes available. Footage from the October 25 event showed workers atop the first few swishy floors. "To do this...to have a guitar shaped hotel—the only thing I'm a little concerned with is it's not a drum!" joked Nicko McBrain, a resident of nearby Ft. Lauderdale and a drummer in the British metal band Iron Maiden. The hotel opening is slated for summer 2019, but the complex's revamp goes way beyond its signature structure. In March, the 5,500-seat onsite theater will be demolished and replaced by Hard Rock Live, a 7,000-seat, $100 million venue. The casino will double in size, too, and the Seminole tribe is adding meeting space and 60,000 square feet of new retail and restaurants. The projects are timed to open before 2020, when NFL championship teams will face off at the Populous-designed (and HOK-renovated) Miami Dolphins stadium. It's a couple of states away, but this jammer should put rawkers in the mood for the hotel's opening:
Florida's Seminole tribe unveils guitar-shaped hotel as part of $1.8 billion project in the Sunshine State
Those who frequent Hard Rock Casinos will have become accustomed to the larger-than-life guitars that have become a trademark feature. However, none will be quite used to the scale of the Florida Seminole tribe's latest endeavor, part of a $1.8 billion project on U.S. 441, north of Stirling Road, in Hollywood, Florida. Rising 34 stories high, 800 rooms will be encased in the form of a cut-away guitar's body. While some may argue that this duck is a potentially cliché aesthetic, tribe leaders were eager to emphasize their desire to make an architectural statement. Seminole Gaming CEO Jim Allen spoke of tribes aims to create an icon. "We could have easily just built some rectangular building...but the tribe is once again trying to create something that is iconic, that creates international tourism coming to Florida," he said to the Sun Sentinel. "We truly believe that design alone will create additional tourism." The expansion to the pre-existing complex will see room capacity boosted to 1,273 with the introduction of a nightclub and five new restaurants. $100 million will also be spent on a swimming pool (the second in the vicinity). As part of a deal between the Seminoles and the local governor, the development is set to see bring a influx of employment to the area as well. The tribe estimates that 19,452 jobs, including 4,867 full-time positions and 14,585 construction jobs, will be created due to the development. https://twitter.com/Chabelih/status/694191104854458370 Seminole plans are pointed skywards as they claim to rival Las Vegas and other major global gambling destinations. "We truly think this will rival not only anything in Florida, but Atlantis and anything in the world," said Allen.