Goettsch Partners landed its largest project in China, a cluster of five towers on 15 acres in Shenzhen’s Qianhai district. China Resources Land Limited (CR Land) hired the Chicago-based Goettsch to design 5.4 million square feet of space for offices, apartments, a five-star hotel, and retail. U.K.–based Benoy is the masterplanner, and is designing a shopping mall and retail areas at the towers’ base. CR Land and Goettsch have worked together before, including on two hotel towers at Shenzhen Bay. Shenzhen’s Qianhai district is in a “special economic zone” targeted for development by the Chinese government, which envisions the 5.8-square-mile area as the “Manhattan of the Pearl River Delta.” Goettsch’s towers will rise in “Neighborhood 2,” the most recent Qianhai parcel to host development that Chinese authorities say will total $45 billion by the conclusion of the area’s overhaul. Their announcement has spurred a small frenzy of building and land speculation, attracting billions of dollars of investment from real estate developers in this boom town about an hour from Hong Kong. Goettsch’s design plays off the blue glass of nearby buildings with a metallic-painted aluminum frame, using horizontal fins on the hotel and apartment towers to differentiate them subtly. As with many such megablock developments in China, ground-level shopping and pedestrian paths will link the five towers. Since it was designated a special economic zone in the late 1970s, Shenzhen has seen its population balloon from 30,000 to more than 8 million. Its reputation as China’s “instant city” has brought an influx of foreign investment, but it also speaks of the city’s struggles with pollution and dangerous working conditions. Perhaps best known in the West for making Apple products, Shenzhen is a manufacturing hub that has been called "China's Silicon Valley." In the wake of a “suicide crisis” at Foxconn, the Taiwanese manufacturer in charge of Shenzhen’s most notorious Apple factories, the company moved most of their jobs north to Zhengzhou.
Posts tagged with "Foxconn":
Much has been made of the decline of American industry and, more recently, the rise of small-scale urban industry, but one of the largest international manufacturers, Taiwan-based Foxconn, could change the industrial scene completely if it decides to build factories in the United States. The Guardian reports that Foxconn is considering Detroit and Los Angeles for potential outposts thanks to rising costs overseas, but the company infamous for manufacturing Apple products among others at its 800,000-worker-strong Chinese facilities would have to adapt to radically different American ways of working. It was early last year—after a string of workers committed suicide and a lethal explosion tore through a plant—when Apple’s chief executive Tim Cook asked the Fair Labor Association to assess Foxconn’s working conditions. Reforms where set in place that doubled Foxconn’s worker salary levels in China and cut overtime hours. The increase in costs in places like China has prompted the company to consider locations overseas. In September, plans were announced for a nearly $500 million factory to be built in São Paulo, Brazil where Foxconn will hire up to 10,000 people to make computer and some Apple products. The company also plans to open a new phone factory in Indonesia by the end of 2012. If built, Foxconn's new U.S. factories and work standards would be altered for the American workforces, who won’t likely work for China’s low wages or live in work dormitories. Instead of manufacturing products that rely heavily on hand labor, the American factories would primarily build flat screen televisions, which use a primarily automated process. Company officials would not comment on the possible expansion into the U.S., but did say American engineers will be invited to its Chinese facilities to learn about its manufacturing process.