If you’re craving holiday cheer in Manhattan, Brooklyn-based Future Expansion’s festive seasonal installation in the Flatiron is now open. Urbanist nonprofit and installation co-sponsor Van Alen Institute unveiled the winning design in October, and it recently released images of Flatiron Reflection, the final design by winner Future Expansion, comprised of shimmering semi enclosure of metal tubes and sited across from the Flatiron building. The installation resembles a public pipe organ, with a white base that floats above the ground. Niches on the outside are meant for close huddles, while the interior allows for quieter contemplation of the busy 23rd Street intersection near Madison Square Park. “We’re excited to be working with the Flatiron/23rd Street Partnership and Van Alen Institute to temporarily transform this spectacular site,” said Deirdre and Nicholas McDermott, principals of Future Expansion, in prepared remarks. “The installation is designed for three scales of experience: The deeply creased exterior makes spaces for individuals; the interior room offers an intimate panorama for small groups; and the north-facing wedge presents a platform toward the plaza. We hope that the installation opens new possibilities for interaction and experiences while reinforcing the pure public essence of the site.” Future Expansion’s installation is the fourth in the Flatiron Public Plaza Holiday Design Competition, an annual event produced in collaboration with the Flatiron/23rd Street Partnership, the neighborhood’s Business Improvement District (BID). The project is permitted through New York City Department of Transportation’s DOT Art program, and is free and open to the public daily through January 1, 2018, weather permitting.
Posts tagged with "Flatiron/23rd Street Partnership Business Improvement District":
Suburban folk mark the change of seasons with spring peepers, the sound of leaf blowers, and first frosts. City dwellers rely on other environmental cures: pumpkin spice lattes, heat season, and festive public art installations. Last week, the Flatiron/23rd Street Partnership Business Improvement District (BID) and the Van Alen Institute welcomed crowds to SOFTlab's Nova, the 2015 winner of the Flatiron Public Plaza Holiday Design Competition. Perched inside North Flatiron Public Plaza at the intersection of Broadway, Fifth Avenue, and 23rd Street, Nova invites passersby into a kaleidoscopic interior to view area landmarks—the Empire State Building, the Flatiron, and the Met Life Tower—on its mirrored surfaces and through its many exposures. When activated by sound, LEDs pulse to intensify the psychedelic visuals. The design has definite antecedents in SOFTlab's pavilion at this year's SXSW music festival in Austin, Texas. Here too, the firm partnered with 3M to create a multicolored neon canopy that showcased the company's products. Van Alen and the Flatiron/23rd Street Partnership invited New York–based architecture and design firms Bureau V, Method Design, Sage and Coombe, Studio KCA, and SOFTlab to submit proposals for the competition. Competition jurors included Van Alen and the Flatiron/23rd Street Partnership directors and board members; Michael Bierut, partner, Pentagram; Aleksey Lukyanov, partner, Situ Studio; and Wendy Feuer, NYC Department of Transportation's Assistant Commissioner of Design + Art + Wayfinding. "The installation illustrates how interactive public art can change the perception of an environment thereby allowing people to experience it in a new way," Feuer explained in a statement. "We count on organizations like the Partnership to commission these exciting installations making NYC streets ever more inviting." This is the holiday design competition's second year. Last year, INABA won the competition with their installation, New York Light. See the gallery below for more images of Nova.