Hoteliers and musicians smashed guitars in Hollywood, Florida to celebrate a construction milestone at the Seminole Hard Rock Hotel & Casino, a $1.5 billion entertainment complex featuring a mega guitar–shaped hotel. The 450-foot-tall hotel will boast more than 600 rooms, around half of the complex's total, plus a 41,000-square-foot spa and a few restaurants. At the tower's base, guests can swim underneath waterfalls in plunge pools, relax in private cabanas, and partake in water sports in a giant artificial lake. Right now, the existing Seminole Hard Rock Hollywood hotel has almost 500 rooms, as well as a casino, meeting space, restaurants, and a lagoon pool. Guitars are a popular motif all over the Hard Rock hotel and restaurant empire, but this is the first of the company's buildings to so closely resemble the actual instrument. Vertical fins up the tower's midline resemble strings, while horizontal banding act as 'frets' (though unlike real frets they extend outward to mimic the curve of the instrument). “It will be the first building in the world that’s truly to scale designed as an authentic guitar,” James 'Jim' Allen, Seminole gaming CEO and chairman of Hard Rock International, told the Sun Sentinal. “So it’s not just an exterior facade, the curving of the building will be identical to an authentic guitar." Though it might be the largest guitar building, it might not be the first. In 1996, architect Glenn Williams designed a Guitar House for himself in Venice, California that was inspired by Picasso's cubist rendering of the instrument. The Architect's Newspaper (AN) has reached out to Seminole Hard Rock Hollywood for more details on the building's design and construction, and will update readers as more information becomes available. Footage from the October 25 event showed workers atop the first few swishy floors. "To do this...to have a guitar shaped hotel—the only thing I'm a little concerned with is it's not a drum!" joked Nicko McBrain, a resident of nearby Ft. Lauderdale and a drummer in the British metal band Iron Maiden. The hotel opening is slated for summer 2019, but the complex's revamp goes way beyond its signature structure. In March, the 5,500-seat onsite theater will be demolished and replaced by Hard Rock Live, a 7,000-seat, $100 million venue. The casino will double in size, too, and the Seminole tribe is adding meeting space and 60,000 square feet of new retail and restaurants. The projects are timed to open before 2020, when NFL championship teams will face off at the Populous-designed (and HOK-renovated) Miami Dolphins stadium. It's a couple of states away, but this jammer should put rawkers in the mood for the hotel's opening:
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When enjoying sustained periods of economic prosperity and growth, it's almost natural to want to flaunt, in untamed excess, the fruits of entrepreneurship through architectural means. Just look at the Pyramids of Giza, the Roman Colosseum and more recently, Trump Tower and areas of China. What's significant though, is that China, instead of growing out of this phase, has put a stop to the practice altogether. Russian billionaire and amateur architect Vasily Klyukin has other ideas. "This concept is very extravagant, even for the modern World," Klyukin wrote on his website, and he's not wrong. The tower design—centered on a "sexy leg"—has been met with fervent hostility, mostly due to its complete disregard for its Lower Manhattan context and subsequent intent on standing out like sore thumb—or toe, in this case. "Someone will be shocked by this idea, someone will find it beautiful and sexy, someone—vulgar, but everybody, without an exception, would want to observe such a tower or visit it at least once in a lifetime. If this building will become a hotel—it will always be crowded. I personally would like to live in this tower," Klyukin continued. Dubbed the "Russian-born Tony Stark," Klyukin dabbles in real estate, sci-fi literature, sculpture, and yacht design as well as apparently being a Doctor of Historical Sciences. One doubts whether he himself even sees these designs being realized, despite his desire to live in them one day. His book, Designing Legends (Klyukin referring to his own designs) is available on Amazon for only $54, and so far has only received five-star reviews. One fan comments: "Klyukin is indulging in a playful critique of contemporary architecture and the post-Modern [sic] city, but it’s really an 'artist’s book,' or in the parlance of the previous century, 'un livre d’artiste.'" As much as one tries to find any validation in his proposals, further probing reveals deep-rooted egotism. Such an ethos is highlighted by Klyukin's Cobra Tower design. There is no place for this snake, something he inadvertently points out himself by imagining the tower in a number of locations such as China, Japan, and London. From this we can see that Klyukin deems his surroundings irrelevant; all that matters is that his design dominates the skyline, regardless of its relationship to its vicinity. When a large enough proportion of designers subscribe to this approach, the result is a chaotic conglomeration of buildings attempting to shout louder than each other. Any identity within the vicinity is lost, the art of placemaking long forgotten and the world quickly becomes alienating. Beijing artist Cao Fei exemplified this journey into cultural obscurity with Shadow Plays by revealing the "hypothetical extremities to which China is susceptible as a product of growth and potential collapse."
Florida's Seminole tribe unveils guitar-shaped hotel as part of $1.8 billion project in the Sunshine State
Those who frequent Hard Rock Casinos will have become accustomed to the larger-than-life guitars that have become a trademark feature. However, none will be quite used to the scale of the Florida Seminole tribe's latest endeavor, part of a $1.8 billion project on U.S. 441, north of Stirling Road, in Hollywood, Florida. Rising 34 stories high, 800 rooms will be encased in the form of a cut-away guitar's body. While some may argue that this duck is a potentially cliché aesthetic, tribe leaders were eager to emphasize their desire to make an architectural statement. Seminole Gaming CEO Jim Allen spoke of tribes aims to create an icon. "We could have easily just built some rectangular building...but the tribe is once again trying to create something that is iconic, that creates international tourism coming to Florida," he said to the Sun Sentinel. "We truly believe that design alone will create additional tourism." The expansion to the pre-existing complex will see room capacity boosted to 1,273 with the introduction of a nightclub and five new restaurants. $100 million will also be spent on a swimming pool (the second in the vicinity). As part of a deal between the Seminoles and the local governor, the development is set to see bring a influx of employment to the area as well. The tribe estimates that 19,452 jobs, including 4,867 full-time positions and 14,585 construction jobs, will be created due to the development. https://twitter.com/Chabelih/status/694191104854458370 Seminole plans are pointed skywards as they claim to rival Las Vegas and other major global gambling destinations. "We truly think this will rival not only anything in Florida, but Atlantis and anything in the world," said Allen.