The first photos have been released of the renovated cafeteria at 4 Times Square, originally designed by Frank Gehry for Condé Nast, and the redesign appears to have thoroughly modernized the space. The 260-seat cafeteria, the Los Angeles-based architect's first project in New York City, was intended to be an exclusive gathering place for Condé Nast employees. Completed in 2000, Gehry’s curves are prominently displayed throughout the room, from the 12-foot-tall, 4-foot-wide billowing glass partitions hung from the ceiling to the twisting grey titanium columns at the edge of the cafeteria. Even the seating reflected the overall design ethos, as rows of orange leather seating undulated alongside the partitions and handrails. With Condé Nast’s exit from the Durst Organization-owned 4 Times Square in 2015, questions swirled over the ultimate fate of the cafeteria. Now, the Durst Organization has announced that the cafeteria will be the centerpiece of a 45,600-square-foot amenity floor accessible to all of the building’s tenants. The entire floor’s renovation was handled by local firm STUDIOS Architecture, and the end result is a total transformation of Gehry’s cafeteria that still keeps the fundamental curves in place. The titanium paneling on the walls and ceiling have been painted white, the floors and accents have been replaced with American white oak planks, and the chrome pendant lights have been stripped out. The bright seating has been reupholstered in hues of beige, and the yellow-topped tables have been replaced with white alternatives. The end result is more IAC Building than Disney Concert Hall, and STUDIOS has definitely succeeded in bringing more light into the space. The redesign marks the launch of the Durst Organization’s Well& amenity brand across all of their properties, with this floor at 4 Times Square as their first location. Accessible from the cafeteria is the new “Garden Room,” a circular bar area that features a 106-foot-long, floor-to-ceiling wraparound green wall designed by Blondie’s Treehouse. The southern side of the floor has been leased to Convene, a flexible meeting and workspace management company. The meeting and event spaces on the Convene side can hold up to 480 people, and the look, handled by their in-house design team, skews towards darker wood paneling and tile flooring. The $35 million renovation of the amenity floor is just one part of Durst’s recent $135 million modernization effort at 4 Times Square, which includes new entrances, elevator cabs, and a full lobby and reception renewal.
Posts tagged with "Conde Nast":
Speaking of One World Trade, Condé Nast’s highly publicized move-in did not go entirely as planned. According to Gawker, Vogue, which is occupying floors 25 and 26, had to delay the relocation of its editorial department due to an infestation of rats. The rodent problem was evidently so dire that the fashion magazine’s editor-in-chief, a one Anna Wintour, went so far as to issue an order to her staff that they must ensure her office is a rat-free zone before she sets foot inside. There was no indication of what measure might be taken should one of those little cheese-loving rascals appear among her papers when she does arrive. One only hopes that Ms. Wintour is an understanding boss who would offer her team some slack, especially where pest control is concerned, considering that it is not in the normal scope of an editorial job. Gawker also reported that Vogue’s sales and marketing staff did make the move on schedule. Eavesdrop is not sure what this might say about these types of jobs and their relative rat-comfort levels.
After fits and starts the General Services Administration finally signed on the dotted line to lease 270,000 square feet at One World Trade, pushing the tower over the symbolic 50 percent leased mark. “The fat lady sang,” Senator Charles Schumer told the New York Post. The GSA joins Condé Nast and Chinese real estate giant Vantone after a protracted negotiation that was stalled by Beltway bickering.
Big Deals. It's a week of very big deals in NYC as The New York Times reported that Condé Nast signed on the dotted line to move in to One World Trade, and The Wall Street Journal broke the story that The Palace is under contract to be sold to Northwood Investors for $400 million. While across town at The Plaza, the drama continues to unfold with news that landlord Miki Nafti is stepping down and the Oak Room is closing. Grad Towns. With commencements commencing, many would rather forget that college grads are having a pretty hard time finding work. But a recent search for the ten best college towns from Kiplinger made job opportunities in the college towns part of the criteria. NYC came in first, despite the "sky high rents," Charlotte and Baltimore followed with their relatively low cost and robust growth. Open Call. The AIA has announced that My Architect Barbie needs a house. Through the contest to "design a house that meets her guidelines" architects may find the client surprisingly demanding, "With more than 125 careers, I need a spacious office," says the eight- inch wonder. A big back yard needs to accommodate all her pets, including the giraffe.
Margaret Russell, the editor-in-chief and vice president for brand content at Elle Decor, has been named editor-in-chief of Condé Nast's Architectural Digest. She will succeed Paige Rense who has edited Digest for nearly 40 years. Russell has made Elle Decor a credible rival for Digest, and is respected for her taste and discerning eye. Digest remained virtually unchanged for much of Rense's long tenure there, so many expect Russell will update the magazine's image as well as bring new architects and designers into its pages. The magazine's offices will relocate from Los Angeles to New York. Russell will take over in September.