Posts tagged with "Christian Bay-Jorgensen":

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HOLLYWEIRD

So the iconic HOLLYWOOD sign was nearly turned into the backyard for a bunch of mansions, but fortunately the recession intervened—one of a surprising number of upsides to the downside, it seems. But that doesn't mean those big white letters aren't seeming a little tired, and so a Dutch designer has come up with a rather clever new use that Curbed tipped us off to: turn the sign into a giant hotel. As Christian Bay-Jorgensen explained it to the Daily News, "The ultimate goal would be to preserve an internationally recognized landmark while helping the city generate badly needed funding." If that weren't bad enough, our pal Alissa Walker points us to Jeffrey Inaba's plan to uproot the individual letters, loaning them out to areas of town in need of cache. The design provocateur explains after the jump, plus images of both, uh, projects.
Unplanned Surplus The Hollywood sign has exceeded its purpose. As a marketing tool for real estate development, it has generated value incommensurate with its own material worth. As a tourist destination, it is more popular than most buildings in LA. In lieu of a singular skyline, the sign is a default backdrop for televised New Year’s countdowns and late night comedy shows. The Hollywood sign has assumed an iconic role in the city far beyond its original ambition. Its value is an unplanned surplus.
Unplanned Surplus The Hollywood sign has exceeded its purpose. As a marketing tool for real estate development, it has generated value incommensurate with its own material worth. As a tourist destination, it is more popular than most buildings in LA. In lieu of a singular skyline, the sign is a default backdrop for televised New Year’s countdowns and late night comedy shows. The Hollywood sign has assumed an iconic role in the city far beyond its original ambition. Its value is an unplanned surplus.
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