The 2800 sq. ft. flagship store opened ahead of Baccarat's 250 year anniversary.Architecture at Large, a multi-disciplinary practice working within the architecture, interior, art, and branding fields, recently transformed a blackstone Madison Avenue facade into a flagship store for Baccarat, a French manufacturer of fine crystal renowned for their craftsmanship and innovative designs. The facade draws inspiration from said craftsmanship of the 250-year-old brand. Composed of three-layers of custom frit glass, a large-scale, faceted pattern abstracts the cutting of crystal glass into a super scale pattern. "One of the most difficult techniques in the cutting of crystal is the diamond cut," says Rafael de Cárdenas, founder of AAL, "and one of the key attributes that sets Baccarat apart from their competition is the level of intricacy to their cuts." Through various densities of fritting applied to the three layers, ranging in density from 25-75%, a dynamic shifting image is created for passersby and visitors to the building. The Baccarat facade affords limited views of the interior walls, lined with a disorienting blend of dark Macassar ebony wood interspersed with mirrored strips folded into a zig-zagged, corrugated surface. These walls—along with a large centralized chandelier hanging over the entryway—reflect daylight in the space. Cardenas says the sharpness of this feature wall was inspired by the brand itself. “We liked the idea of creating a mystery - of obscuring the interior to create a sense of seduction.” Specific portals utilizing clear glass were framed out on the ground level to establish storefront display zones, and selectively above to reveal the chandelier from the exterior. The retail project was composed of a notably significant project team, pairing two architecture firms with a code consultant, structural engineer, and project manager. The team ultimately influenced the identity of the facade through performative analysis. Fritting pattern densities were adjusted, and ultimately increased during the design process to promote greater heat retention within the interior space, helping to reduce HVAC loads on the building. The existing floor plates of the building were modified to create a large, two-story entrance to the store, resulting in a significantly altered facade opening, infilled with a two-story glass storefront. Through custom frit patterns and layering of material, Cárdenas’ team was able to produce an architectural effect that behaves like crystal itself. “The tradition of having a very holistic identity that has a street presence was definitely honed in Asia,” says Cárdenas, who cites Shiro Kuramata's work with Issey Miyake in the late 1970's as triggering a particularly dynamic retail design culture. "In Asia, all of the brands have their own buildings. Here in New York, on Madison Avenue, the architecture already exists. The facade has no relationship to the interior. With this being said, we were able to create a very strong identity using only glass."
Posts tagged with "ceramic frit":
A research center in Manhattan gets a custom facade solution for energy efficiency and user comfort.Ennead Architects and Heintges & Associates recently completed construction on the 475,000-square-foot Belfer Research Center, Weill Cornell Medical College’s latest expansion to Manhattan’s Upper East Side. The building’s facade includes a unique double skin system on the southern face to define the medical campus’ identity, provide ample natural light without glare to the laboratory spaces, and create a highly efficient envelope. Heintges and Ennead previously worked together on the neighboring Weill Greenberg Center in 2007, said Todd Schliemann, partner in Ennead Architects and designer of both WCMC’s Weill Greenberg Center and new Belfer Research Building. Among the strategies employed in that project was the use of custom ceramic fritting to cut down on sun loading and glare. The team repeated that strategy at Belfer, applying ceramic frit to both sides of the building’s outer curtain wall. The exterior of the outermost layer features a white frit pattern designed to reflect sunlight, while a black frit pattern on the interior surface helps reduce glare and increase visibility through the glass. The double curtain wall produces a chimney effect that reduces cooling loads. For insulation, the inner layer is composed of argon-filled insulated glass units. “We conducted a lot of thermal analysis to minimize bridging through the outriggers,” said John Pachuta, a partner at Heintges. The framing system for the inner wall is thermally broken; a layer of mineral-fiber insulation behind the frame helps improve performance. Permasteelisa manufactured the 5-foot units in its Montreal facility. Glass from BGT was treated with an Interpane coating, and outrigger connections were affixed to the frame every 5 feet. The outriggers also extend to support the outer skin. For the outer wall, unitizing the unique geometries helped maintain the building schedule, despite its complex appearance. “We learned that even with a subtle shift in plane, you can still use standard parts and pieces,” said Schliemann. The team was able to reduce the number of IGUs and achieve a more monolithic appearance by using larger, 10-and-a-half-foot panels, ultimately requiring fewer joints. The grid breaks into 21-foot repetitions, in order to accommodate window washing balconies that also provide faceted cavities in the exterior curtain wall. The cavity between the two skins measures between 18 and 25 inches to accommodate an aluminum catwalk, which is supported by the inner wall’s outriggers. Access points to the catwalk can be reached from the interior for cleaning and maintenance. With increasingly erratic environmental conditions in the Northeast corridor, the entire system had to be secure yet resilient. “We considered having support members starting from the base building structure—from the perimeter beams or columns to extend through the inner curtain wall—but to reduce thermal bridging it was more effective to have outriggers extend through the weather enclosure,” said Pachuta. “Instead, steel outriggers support the catwalk and outer screen wall that are directly attached to the mullions of the inner curtain wall.” Mullions of the inner curtain wall are reinforced with steel, and are anchored to the outer wall at the edge of each unit. The faceted cavities produce good ventilation, but also leave the protected areas open for pigeons to nest. En lieu of standard bird wire, the team developed a custom steel frame with tensioned, horizontal stainless steel rods ¾ inches apart. Though the system keeps the sky rats at bay, the wire is no wider than a bicycle spoke and does not impede views from inside.