Posts tagged with "Brooklyn":
A certain type of Brooklynite has, in the past five years, done at least one of the following: lined up for pizza at Paulie Gee’s; caught a movie at Syndicated; and raced to happy hour at Ramona, Sisters, or Manhattan Inn. Even if none of those names ring a bell, chances are, if you’ve been out and about anywhere in North Brooklyn, then you’re already familiar with Home Studios, the firm behind these and Elsa, their newest addition to the Brooklyn bar scene. Elsa, a cocktail bar with subtly exuberant art nouveau flair, recently opened in Cobble Hill.
The creative firm actually designed the bar’s first Manhattan spot in 2008, though Elsa 1.0 closed three years ago. For the new Elsa on Atlantic Avenue, the client wanted to keep the ethos of the original East Village bar intact: “We loved the design of the original Elsa and wanted to reimagine the new space in a way that kept the essence of the Manhattan location, but with greater sophistication,” said principal Oliver Haslegrave.
“To that end, we experimented with every design element in the space, from the interior architecture to abstract material combinations of plaster, mirror, leather, and marble.” That is not an exaggeration. Home Studios designed the light fixtures, doors, banquettes, tables, shelving for the bottles behind the bar, cocktail tables, and stools—with much of the work completed in its in-house shop. It’s all in a day’s work for the firm, which specializes in highly customized interiors.
Here, everything glows, especially in contrast to the busy street outside. Deep burgundy booths with marble-and-brass tables line a wall opposite the bar, with a mirrored surface that reflects liquor bottles displayed on staggered dendritic steel displays. The space is inspired in part by Jean Royère’s voluptuous furniture, and is named for Elsa Schiaparelli, the spirited 20th-century fashion designer behind the Tears dress and manicure gloves.
Since its founding in 2009, the Brooklyn-based firm has completed 30 projects, from New York to L.A. to New Orleans, and it has at least another 10 coming up, including two in Philadelphia and one in Memphis, Tennessee. For those who just can’t get enough of its work, Home Studios is launching a furniture line called (what else?) Homework, out this May.
Perhaps it's the contemporary obsession with nostalgia, but somehow, just like Brutalism, dated design manuals have made a comeback. Thanks to a few within the design industry—notably "typomaniac" Erik Spiekermann and filmmaker Gary Hustwit—the thirst for graphic design guides and their retro-chic has flourished. These books have become coffee table musts. But where to buy them? Sure, they can be purchased online, but if we are to truly wind back the analog clock, nothing quite beats a visit to a proper bookstore and a new one in Brooklyn has the answer.
Graphic designers Hamish Smyth and Jesse Reed opened their new graphic design bookstore yesterday, along with their new design office, Order. Located in Greenpoint, the store was designed by New York architect Miran Jang in collaboration with Smyth and Reed. According to the owners, it is the only specialized graphic design bookstore in New York City.
Order specializes in branding, corporate identity, publications, signage, and wayfinding design. The Brooklyn-based pair favors a straightforward typographic approach, preferring function over decoration. Their work has been recognized by institutes such as the Type Directors Club and The American Institute of Graphics Arts.
Formerly of Pentagram, Smyth and Reed are also the two designers behind Standards Manual. The venture started off when they unearthed a 1970 edition of the New York City Transit Graphics Standards Manual and decided it would be a good idea to reproduce it. A 2014 Kickstarter campaign asked for just over $100,000 to print 1,000 books. The pair eventually raised more than $800,000. People actually wanted this, who knew?
Naturally, a second standards manual followed, this time for NASA and also from the 1970s. And this time their fundraising fell a mere $58,000 shy of $1 million. Their current Kickstarter, for the 1977 EPA Graphic Standards System, has already reached its goal.
These design manuals and a selection of curated graphic design books from a variety of publishers including Chronicle Books, Gary Hustwit, Harper Collins, Hartley and Marks, Hachette, Laurence King, Niggli, Phaidon, Prestel, Unit Editions, and Yale University Press are available to purchase at their new store.
Standards Manual store 212 Franklin Street Brooklyn, New York
Hours: Monday–Saturday, 10–6 p.m.