Snøhetta has created the visual identity for the Oslo’s bid to host the 2022 Winter Olympics. The design for the main logo takes repetitive, circular forms and casts them in colors inspired by the Olympic rings. These rounded forms appear throughout the city’s application, which is bright and clean. In a statement, the designers said their work “honors the inherent simplicity and openness in Nordic culture," adding, "the identity represents both the celebration of the Games and the solid planning of the Norwegian bid."
Posts tagged with "Branding":
Cinema Pedal-iso. In London, you now have an alternative to the typical energy-consuming movie theater. The Cycle-In Cinema (led by a non-profit education project called Magnificent Revolution) allows you to to plug your bike into a generator, hop on, and start pedaling away for an entirely human-powered movie experience. More at Inhabitat. Reading Rem. Rem has a new book written with curator Hans Ulrich Obrist all about Japanese modernism. To be released this November, Project Japan: Metabolism Talks… documents "the first non-Western avantgarde movement in architecture" from post-war Tokyo in the 1960s and includes rare images from Manchuria to Tokyo, snapshots of the Metabolists at work and play, and architectural models. An advance preview and signing is coming up soon at the TASCHEN book store. Branding a Protest. The NY Times' Seymour Chwast draws attention to Occupy Wall Street's lack of a logo. As the demonstrations gain momentum, Chwast said now is a perfect time to consider branding, suggesting a 19th-century, cigar-smoking baron. Creativity Worldcup. Has the Gross National Product outlived its usefulness in determining the success of nations? Over at The Atlantic Cities, Richard Florida has compiled a list of top cities using his Global Creativity Index ranking global economic competitiveness and prosperity. According to the GCI, which evaluates and ranks 82 nations on the three "T's" (Technology, Talent, and Tolerance), the U.S. ranks second only to Sweden, the world-champion of creativity.