NeueHouse, the private coworking space company in Hollywood, has announced its expansion to the iconic Bradbury Building in downtown Los Angeles. Coming this November, the up-and-coming company will cement its place in the history of businesses that have occupied the 126-year-old property. Built in 1893, the Romanesque-office building is lauded for its Victorian-style skylit atrium—a narrow scene featuring balustrades of ornate ironwork and a series of walkways, stairs, and elevators that conjure up memories of a Parisian alleyway. It was designed by architect Sumner Hunt and is the oldest commercial building in L.A.’s central city. Following a $7 million renovation in the 1990s, square footage in the city-landmarked building has been in high demand. In recent years, it’s been home to a Chinese art gallery, an architecture and design museum, Marvel Comics, and the Berggruen Institute, among others. The police department currently holds a 50-year lease for its office of internal affairs. Keeping this productive and inspired spirit in mind, NeueHouse has called upon local firm DesignAgency to outfit the second floor of the building with a contemporary vision that’s respectful of the structure’s historic integrity. Utilizing the entirety of the 25,000 square feet of space, the design team will have plenty of room to build out amenities for the company’s professional members, such as a gallery, lobby café, conference space, private offices, and a meditation nap room. According to DesignAgency’s founding partner Anwar Mekhayech, this is what the interior architecture studio does best. “Inhabiting signature buildings, we create interiors that offer a sense of history, an air of residential modernity, an aura of timelessness,” he said. “At the same time, we are driven by the challenge of anticipating every need of the contemporary creative professional.” The Bradbury Building is a fitting second West Coast location for NeueHouse given the track record of innovation and artistry that’s happened within the historic structure. Many films such as the original Blade Runner and 500 Days of Summer have been shot in the five-story building, as well as music videos by Janet Jackson, Earth Wind and Fire, Cher, and Justin Timberlake. According to NeueHouse CEO Josh Wyatt, who just secured $30 million in funding for the startup, the new space supports its main goals. “Our mission of fostering a creative system at the intersection of commerce and culture, underpinned by design-driven environments, elevated hospitality, and original cultural programming, is what sets NeueHouse apart.” NeueHouse Bradbury is the company’s third location. In 2016, the company opened its flagship office in the former West Coast CBS headquarters at Columbia Square, which is currently at capacity and boasts an extensive waitlist for membership. Its second spot in Madison Square, New York, is full as well.
Posts tagged with "Bradbury Building":
I love going to Downtown Los Angeles. It’s changed. A lot. And what a fantastic way to celebrate the AIA/LA Design Awards: down on Broadway, choreographed by the Awards Committee to triangulate the historic Million Dollar Theater, the iconic Bradbury Building, and the revamped Grand Central Market for the closing party. In fact, it was so well-choreographed that it was difficult to pull people from the Bradbury (all those fantastic wood, iron, and marble details were lit up in the vertigo-inducing atrium like some movie set) to the actual theater and get them in their seats for the awards presentation. That was the vibe. It was a good time, spilling and tripping out into the street from one venue to the next. The program included members of the LA art world: Getty Center CEO James Cuno, who introduced the Design Awards, and Ann Philbin, director of the Hammer Museum, who introduced the Next LA Awards. A total of 21 firms and 14 Presidential Honorees received awards. Presidential Honorees included Adele Yellin, the owner of Grand Central Market credited with bringing it back to life, and Tibby Dunbar, executive director of the A+D Museum. The A+D also won the Community Contribution Award. The Twenty-Five Year Award went to Thom Mayne and Michael Rotondi for Kate Mantillinni, one of early Morphosis’ first realized projects. Writer Michael Webb, author of 26 books on architecture and design, won the Design Advocate Award. Educator of the Year went to Norman Millar, dean at Woodbury School of Architecture. Platform for Architecture Research (PAR) won the Emerging Practice Award. And the award for Building Team of the Year went to Morphosis and its team for giving Emerson College something quite different for its LA campus. By the time the last award, the Gold Medal Award, was presented to Christopher and David Martin for their achievements, the story was complete. Everyone was sitting in the theater their grandfather had designed, a 100-year-old AC Martin project. What a story that is, for them, as leaders of one of the city’s legacy firms (AC Martin was founded in 1906), and for the city itself. See images of the Design Award–winning projects below.
Talk of William Pereira’s Geisel Library, the well-known symbol of UC San Diego, has been abuzz online because of its Snow Fortress doppelganger in Inception, which has so far totaled close to half a billion dollars in ticket sales. Built in the late 1960s, this textbook example of Brutalism perfectly encapsulates the hostile, uncommunicative theme of Inception. Critics of the style say Brutalist architecture disregards the history and harmony of its environment. Thus, the Snow Fortress, featured at the film’s climax, is a symbol of disregard for preordained fate. Although the Geisel Library, named after Theodore Seuss Geisel or Dr. Seuss, was conceived over five decades ago, it does not seem out of place in a futuristic world. Similarly, the Bradbury Building in Los Angeles, designed by George H. Wyman, was built in 1893. Yet, this “retro-futuristic-gothic” building was featured in Blade Runner, The Outer Limits and Mission: Impossible, among others. Minority Report used the Ronald Reagan building in Washington, D.C. as its Orwellian police headquarters (Frank Lloyd Wright's Ennis House also starred as Harrison Ford's residence in Blade Runner). Greene and Greene's Robert R. Blacker House in Pasadena is an iconically American house that served as Dr. Emmett Brown’s house in Back to the Future and a grandfather’s house in Armageddon. It seems regardless of how futuristic a movie is, the buildings of yesteryear and today can still lend their symbolic power to help layer a movie with meaning.