The first hotel from Detroit’s luxury watchmaker Shinola and developer Bedrock is open for business. The adaptive reuse project in Downtown Detroit, which has placed three new buildings as connective tissue between the former Singer Sewing Machine store and the Meyer Jewelry Building, is now taking reservations for stays beginning January 2, 2019. To celebrate the project’s completion, Shinola and Bedrock have released a batch of new photos detailing the hotel’s interiors, and the Shinola touch is prevalent throughout. The 129-room Shinola Hotel was a collaborative design effort between the New York–based Gachot Studios and the Detroit-based Kraemer Design Group. The end result features 50 different room configurations, ground-floor retail, and a line of Shinola products specially made for the hotel (including a desk clock, alpaca throw blanket, and a candle) across the complex’s five buildings. 1400 Woodward Avenue, built in 1915 and expanded in 1925, has been described by the Kraemer Design Group as “Detroit’s best example of art nouveau Sullivanesque-style architecture.” The former department store is the largest building in the full-block hotel, and a 1,600-square-foot Shinola store opened at the building’s base on November 23. The other existing building, a much shorter neo-classical storefront at 1416 Woodward, was built in 1936. Two of the new buildings, one five stories tall and the other eight-and-a-half stories tall, will open on Woodward, with a final, retail-oriented building on Farmer Street. A multi-story sky bridge will cross the alley at the back of the development and encourage circulation throughout the complex.
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The former Hudson's site at 1206 Woodward Avenue in Detroit will soon be host to Michigan’s tallest building. Designed by SHoP Architects, the development will top off at 912 feet, tying One Prudential Plaza in Chicago for the title of the 32nd tallest building in the United States. Previously expected to rise to only 800 feet, the structure will be a full 200 feet taller than the Renaissance Center, Detroit’s current tallest. SHoP’s newly released design drawings feature a stepped tower, scrapping the previous plans for an observation deck. “Stepping allows for terraces for amenities and possible hospitality spaces," said Bill Sharples of SHoP Architects on the updated plans. "The addition of new programming in the latest iteration of the design allowed us as architects and designers to break down the scale of the tower even further, and to approach it even more holistically, something we have been conscious of since the beginning of the project." The 1.4 million square foot development, which includes a twelve-story podium structure in addition to the tower, will be mixed use. The podium will house office, event, and exhibition space, while the tower will house hotel and residential units. Seven hundred parking spaces will be located within an underground garage. The development intends to link retail on Woodward Avenue with cultural destinations near the Detroit Public Library. Bedrock LLC was chosen as the developer in 2013 via an invited completion to study the potential to develop the former site of the flagship J.L. Hudson department store, and the firm has developed the site along with SHoP and Hamilton Anderson Associates of Detroit. The project will be partially financed through tax breaks to Bedrock via the Michigan Strategic Fund, as well as the MIThrive Initiative. The structure intended for the Hudson's site is one of four in the works for Bedrock that will be working with these programs. Built in stages from 1911 to 1946, the Hudson's flagship building on Woodward Avenue was once the tallest department store in the world at 25 stories. The store closed in 1983 and the building was demolished in 1998. A portion of the basement of the original structure was used for parking at the site until Bedrock broke ground on the new structure in December 2017. The new structure is not expected to show any verticality for another fourteen months.
On December 26, commercial developers Bedrock Detroit released conceptual drawings for its proposed incorporation of Albert Kahn's decaying and vacant National Theatre into their $800 million Monroe Blocks redevelopment. According to The Detroit News, the project would add a 35-story office tower and four mixed-use buildings within the city center. Kahn designed the Moorish Revival-Beaux Arts hybrid National Theatre in 1911, but the structure was abandoned in 1975. While the building has been allowed to decay, it remains the last in Detroit’s historic theatre district. The ongoing struggle to reverse Detroit’s economic fortunes has led to an increasing appreciation of historic structures within the city, as demonstrated by the ongoing restoration work of the Shinola Hotel, and the Albert Khan and Fisher Buildings. A critical asset behind Detroit’s renewal is the preservation of its architectural past. Although the development of unused land within the city center has few opponents, Detroit News reports that only the white-glazed terra-cotta facade and gold-domed towers of the National Theatre building will be preserved by Bedrock Detroit. This leaves the rest of the theatre space subject to demolition. Additionally, the facade will be dismantled piece by piece while undergoing restoration, and will subsequently be returned to a location within the Bedrock’s redevelopment scheme. While Preservation Detroit has voiced support for the Monroe Blocks redevelopment, the organization has expressed concern that only saving the facade compromises the district’s history and removes an opportunity to restore the existing building within the development. Bedrock is presently involved in a number of ambitious projects in Detroit, such as the restoration of the iconic Book Building and the development of SHoP Architects-designed 1206 Woodward Avenue. For now, the restored facade of the National Theatre will only serve as a pedestrian portal for the upcoming project.
It has been 11 months since ground was broken on the Shinola Hotel in Downtown Detroit. Detroit-based real estate firm Bedrock and Detroit-based watch company Shinola have just released new renderings of the forthcoming project. Expected to be completed in late 2018, the hotel will fit into two existing buildings and additional new infill buildings along a quickly-developing stretch of Woodward Avenue in Downtown Detroit. New York-based Gachot Studios and Detroit-based Kraemer Design Group worked together on the design, which includes 130 rooms and ground-floor retail. Rather than a completely new structure, the hotel is being built into two existing buildings, 1400 and 1416 Woodward Avenue, with three new infill buildings connecting and extending the footprint of the two. When completed, each of the interlocked buildings will maintain a varied material and color palette along the street facade to better match the surrounding city fabric. Bedrock has been responsible for some of the most ambitious recent development in Downtown Detroit. Co-founded by Detroit native and Quicken Loans owner Dan Gilbert, Bedrock is the developer behind the proposed 52-story SHoP-designed tower, which is scheduled to break ground this week. Shinola is also well known in Detroit for its Detroit-first business model. Initially started as a watch company, it now produces leather goods, bicycles, and, most recently, audio equipment. Shinola has been vocal about bringing small industry back to Detroit and providing jobs for the city’s residents. Additionally, the leather and many of the components for Shinola products are made in the United States and assembled in the company’s Detroit factory. The company has not been without its critics. Some have pointed out that since the watches are made with inexpensive quartz movement, instead of self-winding mechanical movement, they are decidedly overpriced. Others have noted that the Texas-based parent company of Shinola simply chose to open shop in Detroit for marketing reasons. In 2016, the Federal Trade Commission also had something to say about the company’s marketing, ordering it to stop using the phrase “Where America is Made,” as certain watches it sells are made of materials produced 100% outside of the United States. Despite these criticisms, the company has been praised by the likes of Barack Obama and Bill Clinton, who have both purchased watches. Shinola has also played a role in shaping Detroit by opening a leash-less dog park, and donating four large building clocks to the City of Detroit, to be installed at cultural institutions. Ironically, the retail space of the new hotel is not planned to include a Shinola store. Even so, when the project opens in approximately one year, there will be no mistake about the lifestyle and brand the company is promoting in America's Comeback City.