Spearheading the second Frieze Los Angeles, a major art fair held at Paramount Pictures Studios from February 13-16, local conceptual artist Barbara Kruger unveiled Untitled (Questions), a public art project made up of 20 large-scale murals throughout the city of Los Angeles. The bright green murals have not only made their way to the facades of significant buildings, such as NeueHouse Hollywood, Union Station, and Banc of California Stadium, but, with the support of the Los Angeles Tourism and Convention Bureau, have also taken over many of the city’s light pole banners, digital billboards, and other spaces typically designated for traditional forms of advertisement. Organized by Bettina Korek, the executive director of Frieze Los Angeles, the project directly asks unsuspecting passersby deceptively complex questions, such as ‘WHO DO YOU THINK YOU ARE?,’ ‘WHO BUYS THE CON?,’ and ‘WHAT'S HOT? WHAT'S NOT?,’ in a highly legible Futura Bold Oblique typeface. “We are extremely honored to have collaborated with Barbara on the Frieze Week campaign,” Korek explained in a press statement. “This project trusts that in an age of distraction, people still pay attention. It’s quintessential how her choice of words balances directness and ambiguity, how they invite a viewer to read into what is being asked as well as what isn’t.” The project is, on one hand, a reflection of the artist's anti-capitalist political views (rendered in green and white in a nod to American currency), and on the other hand an appropriation of billboard aesthetics in an attempt to provoke residents of the city, most of whom will not be attending Frieze Los Angeles, to question the status quo on their daily commutes. Though Kruger has produced word-based murals in public space for over 30 years, this latest project is her farthest-reaching installation. The piece is complemented by Untitled (Questions), a 191-foot long mural installed on the southern facade of the Museum of Contemporary Art (MOCA) prior to the 2018 midterm elections. While the MOCA piece will be uninstalled on November 30 of this year (following the 2020 presidential election), the project commissioned by Frieze does not have a set end date, and will likely be uninstalled in stages.
Posts tagged with "Barbara Kruger":
Just in time for the Tuesday, November 6, 2018, midterm elections, the Museum of Contemporary Art (MOCA) in Los Angeles is restaging Untitled (Questions), a graphic installation by Barbara Kruger from 1990 that asks nine pointed, politically-charged questions about today’s troubled cultural climate. In a press release accompanying the 30-foot by 191-foot mural, Kruger said, “I continue to try to address the issues of control, loyalty, hope, fear, and the uses and abuses of power." Kruger added, “It's both tragic and disappointing that this work, thirty years later, might still have some resonance." The public art installation was originally created amid the backdrop of George H.W. Bush’s conservative presidency and at a time when partisan debate in the United States and fears of an impending war with Iraq were at a fever pitch. The mural originally stood on the south wall of what was then known as the Temporary Contemporary (TC), an industrial structure designed by Albert C. Martin in 1940 that was repurposed in 1983 by Frank Gehry into a transitional home for the fledgling museum as its Arata Isozaki–designed Grand Avenue headquarters was under development. Isozaki’s museum was completed in 1986, but the TC has remained in use as an art exhibition space. Last week, the mural was re-installed along the northern wall of the building, which is now named for arts patron David Geffen. Describing the atmosphere surrounding the first installation of the mural, Kruger told The Los Angeles Times, “It was Bush 1 and everyone was wearing flags. And, omigod, the war. It was just horrific.” The mural reads:Untitled (Questions) will be on view through the 2020 presidential election.
WHO IS BEYOND THE LAW? WHO IS BOUGHT AND SOLD? WHO IS FREE TO CHOOSE? WHO DOES TIME? WHO FOLLOWS ORDERS? WHO SALUTES LONGEST? WHO PRAYS LOUDEST? WHO DIES FIRST? WHO LAUGHS LAST?The mural represents the inaugural effort of MOCA’s new director Klaus Biesenbach, who was appointed earlier this year after the previous director Philippe Vergne stepped down.
The long awaited opening of The Broad designed by Diller Scofidio + Renfro, in collaboration with Gensler, is scheduled for September 20 in Downtown Los Angeles. In anticipation of the big day, the museum released details about the inaugural installation that will fill the 35,000 square feet of column-free gallery space on the third floor. https://youtu.be/glR3YgJa7_4 [Video: Another of Yayoi Kusama's installations in the Infinity Mirrored Room series.] Curated by founding director Joanne Heyler, the rather chronological show will feature artworks by the heavy-hitters of the twentieth century drawn from the postwar and contemporary art collection assembled by philanthropists Eli and Edythe Broad: Jasper Johns, Robert Rauschenberg, Ed Ruscha, Andy Warhol, Roy Lichtenstein, John Baldessari, Mark Bradford, Jeff Koons, Barbara Kruger and Kara Walker. For fans of immersive experiences, the first floor will feature one of the Broad’s newest acquisitions, Yayoi Kusama’s Infinity Mirrored Room – The Souls of Millions of Light Years Away. The mesmerizing, cosmic chamber filled with an uncountable number of LED lights drew crowds around the block when it was exhibited David Zwirner Gallery in late 2013. Other recent works comment on the issues and crises facing contemporary culture and the built environment. Takashi Murakami’s 82-foot-long painting—a reflection on Japan’s recovery from the catastrophic 2011 Tohoku earthquake and tsunami. Robert Longo’s 2014 charcoal drawing Untitled (Ferguson Police, August 13, 2014), depicts police protests in Ferguson, while Cairo (2013) by Julie Mehretu captures the atmosphere and social unrest the Arab Spring in a large-scale, architectural, ink-and-acrylic drawing.