Today Apple launched its latest watch, TV, and iPhone series at the company's new Cupertino, California campus, designed by Foster + Partners.
One of the unveiled gadgets, a $999 device dubbed the iPhone X, features a larger screen and a whole host of fancy features that befit its high price tag. Almost like the Apple Watch, the new iPhone can be charged with magnetic induction and employs face recognition to unlock itself—there's no home button. With better cameras, the phones have the optimal hardware for augmented reality, a useful technology for designers and one that Apple has been keen to refine. You don't have to be a well-compensated tech bro to get in on the fun, either: cheaper phones in the iPhone 8 line were also launched today for those with less money to spend.
On all models, the Camera app uses machine learning to analyze lighting conditions and adjust the image accordingly. For graphic communicators, there will also be animated emojis, which use your facial movements to turn static icons into cartoons.
The stakes for the rollout are high. Since its debut ten years ago, Apple has sold more than 1.2 billion iPhones, and despite its comparably high price tag, the series' sales rank second only to phones from electronics manufacturer Samsung.
With all the tech-talk, what do architects and designers need to know about this new roll-out?
First, iOS 11, the new operating system, will allow designers to draw with the Apple Pencil on the iPadPro with greater ease.