Also in California, the Palm Springs KFC dons a Googie aesthetic. Meanwhile, in Georgia, the Marietta "Big Chicken" (which became a KFC franchise in 1991) sports a 56-foot-tall steel chicken, complete with a moving beak. The much-loved roadside restaurant recently received $2 million makeover.
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New Kid on the Block
Neil Denari designs nine-story West Hollywood hotel development
Rather than donating artworks to large, existing institutions, it is becoming more and more common for wealthy art collectors to create their own museums for displaying their extensive collections.
In Los Angeles, we have the Getty Museum; the Broad Museum; the Hammer Museum; and the Norton Simon Museum, for example. This arrangement allows the collector to assure that the works he or she acquired will be displayed in a manner that they control and won’t get lost within a much larger institution.
In New York, Ronald S. Lauder opened the Neue Galerie, and of course, in 1959 further up Fifth Avenue, the Guggenheim family opened their museum, designed by Frank Lloyd Wright. Sometimes these museums are very successful and draw visitors for years after their initial opening.
Adding to the trend, the Maurice & Paul Marciano Art Foundation (MAF) recently opened in Los Angeles to display some of the 1,500 art objects that the brothers have collected. The Marciano brothers made their fortune by creating and marketing Guess Jeans. For the last seven years, they’ve been working closely with MAF Deputy Director Jamie G. Manné to acquire a very diverse and often innovative collection. It was always their intent to create their own museum and four years ago the artist Alex Israel noticed that the large Scottish Rite Masonic Temple on Wilshire Boulevard was for sale. He told his friend—Manné—who also thought it had great potential. Manné told Maurice and he decided to buy it for $8 million.
The Masonic Temple was designed by artist and architect Millard Sheets. It opened in 1961 to serve the growing population of the Masons of California, a fraternal order whose mission was to “foster personal growth and improve the lives of others.” The Masons had noble goals but maintained a very private organization, which is reflected in the Millard Sheets design. It is a large and imposing 110,000-square-foot travertine structure on Wilshire Boulevard with essentially no windows; in other words, a big white box.
Three years ago the Marciano’s retained architect Kulapat Yantrasast and his New York and Los Angeles–based firm wHY to convert this white elephant into a museum that would engage the community, welcome the public, and display a wide range of art objects in a variety of media. wHY was an informed choice—they have extensive experience designing museums both new and old, including the Grand Rapids Museum in Michigan; the Speed Museum in Louisville, Kentucky; the Pomona College Studio Art Hall in California; and the interiors for the Art Institute of Chicago and Harvard Art Museums.
The design approach within their practice is based on collaboration, both externally and internally. Externally they work with the owner and engage the community to develop their design approach. Internally they integrate the firm’s four studios, each of which is named for its focus: “buildings,” “objects,” “grounds,” and “ideas.” Yantrasast said, “We intentionally work together from the beginning; architects, landscape architects, planners, and interior designers. We create a group of thought leaders, with the ideas workshop as the glue.” Yantrasast sees himself as the conductor of a group of “the best musicians.”
With MAF the goal was to respect the architecture of Millard Sheets while transforming his very private, enclosed box into a welcoming and engaging environment to experience contemporary art within. For the most part, they have achieved their goals with a few shortcomings.
wHY created a sculpture garden courtyard to welcome visitors who may approach by car from the rear or as pedestrians. This works well. The entry foyer is flanked by a bookstore and lounge, leading to the lobby, where they have saved and restored two beautiful light fixtures and three elegant elevator cabs.
The galleries comprise essentially two levels and a mezzanine to display the very diverse Marciano art collection. On the ground floor wHY converted the former 2,000-seat auditorium into a spacious 13,600-square-foot exhibition hall, with all interior lighting; essentially a vast black box that includes 65 pieces by the L.A.-based artist Jim Shaw. The former stage has been transformed into a dramatic sunken sculpture court, with Adrian Villar Rojas's reinterpretation of Michelangelo’s David lying in repose.
While the mezzanine is also dark and filled with video art, the top floor holds the most dramatic spaces. Yantrasast removed the hung ceiling from this floor to reveal the bold structure that supports the roof, creating a large 12,000-square-foot gallery to display major pieces of the Marciano collection. By stripping away a portion of its rear travertine elevation and replacing it with glass, the gallery is filled with waves of natural north light. This move also offers a pleasant promenade overlooking the city and the famous Hollywood sign. One unfortunate detail is that a beautiful Millard Sheets mosaic mural has been preserved, but a full height wall has been erected only six feet in front of it, making it virtually impossible to truly appreciate Sheets’ artwork.Yantrasast believes that architects who design art museums are a “matchmaker between the art and the people,” and that the building “must support the art,” he said. It’s a delicate balance creating inviting spaces to exhibit art and making buildings that enhance their environment. In essence, wHY’s architecture becomes a subtle, quiet partner and does not dominate the art. At the MAF, generally wHY has succeeded as a “matchmaker.” They have created flexible, spacious galleries to display the extensive and diverse art. The inaugural exhibition, labeled Unpacking: The Marciano Collection and curated by Philipp Kaiser, formerly with L.A.’s Museum of Contemporary Art, works well in the newly re-imagined building and includes the work of 44 artists. Maurice Marciano seemed quite pleased with the result. He said, “We’ve been really blessed to give back to the artists’ community, and to share our passion with everybody.” In an ironic turn of events, the MAF has given new life to the Masonic Temple and extended the Masons’ goal to “improve the life of others.”
From an urban planning graphic novel to debunking a sustainability myth: AN’s can’t-miss top posts from this week
Hollywood’s historic John Anson Ford Amphitheatre set to reopen after major renovation
It took decades of piecemeal construction—a new day school here, a dank brick chapel there—to build the Temple Israel of Hollywood (TIOH). But it would require 10 years of work by Koning Eizenberg Architecture to transform the 90-year-old Spanish Colonial Revival–style temple into a flexible and social campus for worship. So far, the project has yielded a collection of generous, sunlit spaces, including a sculptural multiuse chapel.
The chapel is a study in contrasts: A large glass wall populated by staggered, canted window panes fronts a courtyard framed by the masonry-clad temple and a low administrative wing, the glass surfaces of the new chapel sheathed by a folded-aluminum louver system. That steel-supported shade was meticulously designed and fabricated against the restrictive physical tolerances of the aluminum material—its design is partially inspired by the ceremonial tallit cloth. The expanse is interrupted by a wall enclosing the Ark of the chapel, an extra-thick volume that appears to be made of solid sandstone but is actually hollow inside. The sedimentary exterior treatment on the Ark is achieved by hand-applying compositions of different colored sands and tiny pebbles—brought to Los Angeles from congregants’ visits to Jerusalem—over a shotcrete substrate.
Nathan Bishop, principal at KEA and project designer for TIOH, explained that a tight budget forced the architects to develop custom but frugal approaches. “There are no off-the-shelf products,” Bishop explained regarding the chapel’s major components.
Along the inside of the chapel, the Ark itself is interrupted by a large vertical screen made of CNC-milled maple. The Ark screen is decorated by a dense geometric pattern that conceals a space containing a Torah. The chapel interior is topped by a suspended CNC-milled, segmented plywood ceiling. Its crisscrossing and angular profiles sweep from east to west, variable peaks and valleys rising and falling to create a cavernous lid. The segments allow for the ceiling to have two readings: an airy structure from below, and a solid one from afar.
Bishop explained that among the Ark wall, sunshade, and chapel ceiling, the designers aimed to establish an open-ended dialogue between architecture and ritual. The sunshade, for example, can exist as a discrete architectural element reflecting light every which way, while remaining vaguely associated with “something that feels like the frayed end of the tallit,” as Bishop put it.
When Suchi Reddy, founder of New York–based Reddymade Design, was tasked with redesigning a 12,000-square-foot home in Miami Beach, Florida, she learned that the job would involve not only designing the space, but also helping the client curate an extensive contemporary art collection. Situated on Sunset Island, the home is affectionately known as the “Sweet Spot,” and Reddy’s vision was a careful balance of architecture, art, and design.
The 1939 waterfront house was built by a Cuban sugar baron in a hybrid style of Caribbean colonial and Hollywood regency. Reddy’s design transformed the estate into a comfortable contemporary home that also showcases the client’s art collection. Each space was carefully designed with that collection in mind, with additional work introduced by Reddy, including pieces by Gerhard Richter, Marina Abramovic, Carlos Cruz-Diez, Erin Shirreff, Kate Shepherd, and Barry X Ball. The architecture plays directly with the art—for example, the curving main staircase winds around a 17-foot-long light installation by artist Pae White, chosen by Reddy precisely for the space.
Throughout the six-bedroom, eight-and-a-half-bath home, each room was treated as a separate design opportunity. “Part of the challenge was that every room is fairly large, and to create intimacy and comfort within a large space can be quite a difficult task,” Reddy said. “I took a sculptural approach to designing the spaces as a response. Each room was conceived as a ‘gallery’ of sorts, with curated objects, furniture, and art.”
As would be expected of such a project, the detailing of each space is meticulous. From elaborate molding to a variety of floor finishes, every surface is considered. In some cases, Reddy worked with existing elements. “The lounge near the bar had walls with plaster palm trees—not a staple of modern design strategies,” she explained. “I decided to treat them as texture that was filled out by the curtains between them, and change the focus to the center of the room by creating a circular seating area that becomes a focal point, drawing you through the axis of the house.”
A major portion of the design was the choice of furniture. The dining room features a floating glass table designed by Poetic Lab. Another room centers around a thick telescope glass coffee table by KGBL. Colorful textiles play a key role in many of the spaces. In the living room, sculptural furniture is clad in bright African wax-print fabrics, one of Reddy’s own passions. “My Indian heritage gives me a very deep appreciation of textiles and texture,” said Reddy. “And that love informs every space, not with an Indian influence, but with a sensibility for spaces that feel sensual.”
Tower, Podium, Block
Gensler releases new images of multi-building development in L.A.’s Koreatown
Los Angeles– and Portland, Oregon–based architecture firm West of West recently completed work on a 400-square-foot pop-up shop for optical and sunglass retailer Garrett Leight California Optical (GLCO).
The store is located behind Alfred Coffee & Kitchen in the Melrose Place shopping center in West Hollywood, California. The pop-up shop includes birch-wood-clad interior partitions as well as typographic murals by design studio Cool August Moon. Designs also include a specialized display wall made up of white wooden pegs that support shelves and handheld mirrors.
One of the typographic walls is framed by a built-in bench made out of black-painted birch with a pair of tropical indoor potted plants. The bench sits adjacent to a secondary storefront entrance—the primary access point is through the coffee shop. That entrance is highlighted by a sheet of safety glass and is decorated with GLCO’s orange logo. That logo appears again inside the store, cut out of the birch accent wall behind the sales desk. An experimental magazine shelf made up of wooden dowels is located opposite the glasses wall; a lens-tinting machine and a marble-clad point-of-sale kiosk fill out the remainder of the space with raw concrete floors throughout. West of West explained in a statement: “The project was fascinating to us because of its hidden location—the experience of discovering an unexpected space is in contrast to the majority of the work we do.”
The store is open through the end of June.
GLCO at Alfred Melrose Place 8428 Melrose Place, Los Angeles Tel: 917-262-0955 Architect: West of West