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Mildred Friedman, the longtime design curator of Minneapolis' Walker Art Center and a prolific architectural author, died Wednesday at her home in New York City. She was 85. Friedman, whose friends called her “Mickey,” ran the Walker for 21 years with her husband, Martin, who was its director. Together they made it “America's leading design museum,” according to a tribute from Architectural Record on the occasion of the couple's “retirement” in 1990.
As the museum's design curator, Ms. Friedman also edited its publication, Design Quarterly, which she managed deftly, according to Andrew Blauvelt, the Walker’s senior curator of design, research, and publishing. "With its singular focus, generous reproductions, and smart design, it was decidedly not one of those dry and often poorly designed, peer-reviewed, academic journals,” wrote Blauvelt in a remembrance. “Although it’s been more than 20 years since DQ ceased publication, the void that it left has never been filled.”
Much of her work curating and editing Design Quarterly would spin off into publications. Friedman wrote or co-wrote dozens of books, including Graphic Design in America: A Visual Language History, the first large-scale museum survey of the field.
Since 1990, she and her husband had lived in New York City, where Ms. Friedman continued writing and curating at institutions including the Guggenheim Museum, the Canadian Centre for Architecture, and the Brooklyn Museum.
Under Friedman, shows at the Walker were not just shows but immersive experiences.
“In Mickey’s hands, a design show was never simply about a subject, but drew upon the principles and power of design itself to create a compelling experience,” wrote Blauvelt. “ This particular strategy of restaging, wherein visitors can not only look at works of art on view but also experience them directly and even viscerally, certainly drew upon Mickey’s skills and experience in interior design but also signaled a powerful new curatorial technique.”
Mickey was instrumental in defining the architectural landscape of the Twin Cities by connecting patrons to architects … She was the design maven of the Twin Cities for many years and she had a huge impact— huge.
Friedman's legacy is inextricably linked to those of many 20th century architects. Her 1986 exhibition of Frank Gehry's work bolstered the architect's career—a feat she replicated by championing the likes of Elizabeth Diller, Ricardo Scofidio, Tod Williams, Billie Tsien and César Pelli, whom she also helped win commissions in the region by suggesting them for local landmark projects.
Born Mildred Shenberg in 1929, Ms. Friedman grew up in California. She met Martin Friedman at UCLA, where her future husband was teaching drawing as a graduate student in art history and painting. They married in 1949.
In 1980 she started the Mildred S. Friedman Design Fellowship, a program to give recent design graduates experience in her design studio at the Walker Art Center.
Her survivors include her husband, three daughters, and six grandchildren.
Stanley was a correspondence artist and we met via the mail before we met in person. He had giant size stationary and envelopes, and of course large rubber stamps. When we met in person in 1973 he invited Ant Farm to make a proposal to do a project in Amarillo. It was called Cadillac Ranch from the get go as you can see from the blueprint proposal we sent him. In a letter he sent us dated March 8, 1974, Stanley wrote, "It's going to take me awhile to get used to the idea of Cadillac Ranch. I'll answer you by April Fool's day...If we put the Cadillac Ranch on Highway 66, near my airport, would the bodies of the Cadillacs lean towards the highway (south) or would they lean towards the prairie (north)? That's an important consideration." He was already thinking about publicity and wrote, "I like publicity. I want to see my name in lights in Times Square, but I do not want publicity in Amarillo, Texas. That is because I own a television station here and nearly any publicity concerning me would affect the station and post possibly would be distorted by some of the competitive media trying to harm me or the station...So I would want a media blackout as far as television, radio, and the newspapers in the Texas Panhandle are concerned. Of course, if they want to resurrect LIFE magazine for me, that would be fine."Marsh has recently been accused of sexual harassment which he denied. He was hospitalized for two weeks with "various health issues, and was 76 at the time of his death. He wanted his epitaph to read "Thanks, everybody. I had a good time."