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Typeface to Interface: Graphic Design from the Collection
May 14, 2016 - October 23, 2016| Free - $25
Anchored by a major gift from graphic designer and collector Aaron Marcus, this exhibition presents a selection from SFMOMA’s permanent collection of graphic design since 1950. Typeface to Interfacenotes the shift from analog to digital in visual communication and includes important examples of communication tools that have shaped our relationship with graphic design. Oscillating between structured formalism and free form expression, the works on view show the rapidly evolving field of graphic design. Advertising, wayfinding, and information systems are displayed alongside artistic and conceptual experimentation, providing a view of the progressive discourse on what graphic design is and how it is used.