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Fashion magnate Giorgio Armani’s flagship boutique in Manhattan, designed by Peter Marino Architect and opened in 1996, could be torn down to make way for a 12-story tower containing a new Armani store and 19 luxury condominiums above, including one for Armani himself, if the city approves the demolition.
New York’s Landmarks Preservation Commission (LPC) has scheduled a hearing for next week to consider an application to raze the four-story Armani store at 760 Madison Avenue and portions of two apartment buildings next to it at 19 and 21 East 65th Street.
The Armani Group disclosed plans earlier this year to “reimagine” its Madison Avenue property, and now more details about the project are coming out, and getting scrutiny, as a result of recent filings with the preservation commission. They show that the project is far more extensive than a store renovation and would represent a significant change for a tony stretch of Madison Avenue.
The replacement project is a joint venture of The Armani Group and SL Green Realty Corp., the city’s largest commercial property owner. They say it will be “a milestone in Giorgio Armani’s journey into interior design.”
COOKFOX is the architect for the 83,000-square-foot replacement building and Higgins Quasebarth & Partners is the historic preservation consultant. Armani would design the residential interiors.
Armani is the sole occupant of the 23-year-old Armani building, which has a landscaped roof terrace. The first two levels are for women’s clothing and accessories, the third floor is the men’s department and the fourth floor is currently off-limits to shoppers. The symmetrical exterior, with an indentation on the Madison Avenue side, is clad in white stone and features street-level display windows.
Now 84, Armani commands a global empire that includes hotels and upscale housing as well as clothing, accessories, watches, jewelry, eyewear, cosmetics, perfume and furnishings. The one-time window dresser ranks No. 173 on the Forbes list of the world’s billionaires, with a “real time net worth” of $8.8 billion as of March 21, according to the publication.
Through his Armani/Casa Interior Design Studio, launched in 2004, the designer opened the Armani Hotel inside the Burj Khalifa skyscraper in Dubai and the Armani Hotel Milano in Italy and created luxury housing in Miami, London, Istanbul, Tel Aviv, and Beijing, among other cities. The Madison Avenue project would be his first residential project in New York City, and he has said he will live there.
Armani indicated in a statement released by the development team that he doesn’t regret tearing down his own building if it means he can construct an even more ambitious project at the corner of Madison and 65th.
“Madison Avenue is by definition an iconic luxury location,” he said. “In the 1980s, when I opened my first Giorgio Armani boutique in Manhattan, I chose this exclusive and refined area because it was perfect for the timeless elegance and attention to detail I wanted to communicate. Today, thirty years later, I still believe this place reflects my philosophy and my aesthetic vision.”
As proposed, the replacement tower will have an exterior of limestone and brick, with a series of setbacks and terraces that break up the massing and take advantage of views to nearby Central Park. In all, about 19,000 square feet will be devoted to retail space and about 66,000 square feet will be devoted to residences, and the average size of a residence is 3,516 square feet, according to permits filed with the city.
COOKFOX designed the replacement building to reflect the Armani aesthetic while fitting into the context of Madison Avenue, said principal Rick Cook.
“This special project is an opportunity to design a modern home for the next generation of Armani’s presence on Madison Avenue,” Cook said in a statement. “Our approach is to reinterpret the design sensibility of classic Madison Avenue building, like The Carlton House at 21 East 61st Street and 45 East 66th Street, to create a contemporary and iconic residence and retail building for both the Upper East Side historic district and the Armani brand.”
Marino, 69, founded Peter Marino Architect in 1978 and is well known for his work for arts- and fashion-oriented patrons. One of his early clients was artist Andy Warhol, who hired him to design a renovation of his townhouse on Manhattan’s Upper East Side and a home at 860 Broadway for his studio, The Factory.
Marino’s first retail commission was for the owners of Barneys New York, for whom he eventually designed 17 stores in the U. S. and Japan. He has designed stores for Calvin Klein, Donna Karan, Chanel, Dior, Fendi, Louis Vuitton, and Ermenegildo Zegna, among others.
The structures facing partial demolition were designed by Scott and Prescott and are described in LPC materials as vernacular buildings in the neo-Federal style. One dates from 1928-29 and the other was built in 1881 and altered in 1929. The applicants are seeking to “modify masonry openings, replace infill, and install a canopy at existing buildings.”
If their plan is approved, the developers say, they expect to begin construction in 2020 and open in 2023. The team has not disclosed a construction budget or name for the building.
An Upper East Side citizens group, Community Board 8, voted on February 20 to support the project. The city’s preservation commission has oversight because the three buildings are part of the Upper East Side Historic District, and any changes to building exteriors there must be approved by the panel. Its hearing is scheduled for March 26 in the LPC offices at 1 Centre Street.
2018 Best of Design Awards winners for Digital Fabrication
Slated to be the tallest tower in Williamsburg, Brooklyn, 260 Kent by COOKFOX Architects was designed using an innovative precast exterior concept inspired by the molecular structure of sugar crystals. In a unique collaboration between the architect, developer, and Gate Precast, the same BIM model that was used to design the facade and create early scaled 3D-printed models was utilized to print molds for the precast panels. When complete, the facade is intended to act as a shading element. Opening in fall 2019, the 42-story tower will join the already open 325 Kent and Domino Park as the latest edition to the Domino Sugar waterfront redevelopment project.
Meet the Queens
Announcing the winners of the 2018 AN Best of Design Awards
How to Cook a Fox
COOKFOX and Gensler unveil office towers for Water Street Tampa
Pritzker on the Park
Rogers Stirk Harbour + Partners reveals new renderings of its Tribeca condo tower
Nine Firms Total
COOKFOX, Olson Kundig, Morris Adjmi, and KPF are among the firms reshaping Tampa's Downtown
15 Architecture Firms
Massive $3 billion development will accelerate Tampa, Florida’s growth
This article appears in The Architect’s Newspaper’s April 2017 issue, which takes a deep dive into Florida to coincide with the upcoming AIA Conference on Architecture in Orlando (April 27 to 29). We’re publishing the issue online as the Conference approaches—click here to see the latest articles to be uploaded.
Tampa, Florida, is one of the fastest growing cities in America. But one development in particular is set to catapult it forward more quickly than any other.
Developer Strategic Property Partners (SPP) is planning a roughly 50-acre, 9-million-square-foot, $3 billion, mixed-use project on the south side of the city’s downtown that will employ more than 15 architecture teams, designing more than 20 buildings. The first phase is slated to be complete by the end of 2020.
While the full team will be announced next month, confirmed architects include Morris Adjmi, COOKFOX, and Alfonso Architects, and landscape architects Reed Hilderbrand. Master planners include David Manfredi of Elkus Manfredi Architects, Jeff Speck of Speck & Associates, and David Dixon of Stantec.
Currently the site, edging the Hillsborough River and other local bodies of water, is a warren of oversized roads, parking lots, empty warehouses, and some lonely-feeling, but important, buildings like the Tampa Convention Center, Amalie Arena, Tampa Bay History Center, and the Florida Aquarium.
In order to create a more vibrant, urban environment, the team, said SPP CEO James Nozar, is paying careful attention to elements like walkability, architectural and programmatic variety, sustainability, landscape, and public space.
“We want it to feel authentic despite the fact that everything is going up at the same time,” said Nozar, who focused on the exceptional variety of architectural talent involved, a re-instituted street grid, and a careful balance of “depth, shadow, [and] context,” and “defining where the special moments happen and where the background fabric is.”
A dizzying amount of uses include over 2 million square feet of corporate office space, 200,000 square feet of creative and tech office space, a 320,000-square-foot facility for the University of South Florida Morsani College of Medicine, a 400,000-square-foot medical arts building, 5,000 new residential apartment and condominium units, 750,000 square feet of new retail and cultural arts uses, a new arts pavilion, two new hotels, and the renovation of the existing Marriott Waterside Hotel & Marina.
The project, added Nozar, is pursuing WELL Building Certification, focusing on human health and wellness elements like fitness, light, and comfort. SPP is a joint venture between Cascade Investment LLP (Bill Gates’s investment fund) and local businessman Jeff Vinik, who owns the Tampa Bay Lightning hockey team.
The city of Tampa has pledged to chip in $100 million for the site’s infrastructure, including new and updated roads, sidewalks, water, sewer, and park spaces, confirmed Bob McDonaugh, Tampa’s economic opportunity administrator. “They have very ambitious plans and we’re very supportive of them,” said McDonaugh. “It’s an interesting opportunity; instead of doing this piecemeal, it seems to make sense to do this all at once.” Pending approvals, building is set to begin next spring.