It's Real And Rockin'
Guitar-shaped Hard Rock hotel opens in Hollywood, Florida
The world’s first guitar-shaped hotel has officially opened for business. Standing 450 feet tall is the new face of the Seminole Hard Rock Hotel & Casino in Hollywood, Florida—a surprisingly striking piece of architecture considering (or because?) it resembles a giant instrument. The curvaceous building is part of a $1.5 billion expansion on the existing entertainment complex that wrapped up construction this summer. Designed by Hard Rock International’s go-to architect, Steve Peck of the Las Vegas-based firm Klai Juba Wald Architecture, the unprecedented structure took nearly 10 years to design and build. The 36-story hotel is the type of architectural landmark fit for the Hard Rock brand; it even features a rockin’ light show across its reflective glass facade. Created in conjunction with DeSimone Consulting Engineers, who led the engineering on the project, the tower blends into the dark sky at night. The design team worked with Boston lighting designer DCL and Montreal digital agency Float4 to integrate 16,800 V-sticks (strips of LED video fixtures) on the rim of the guitar and the six vertical strings that run down its middle. Each evening, the hotel becomes a temporary light installation with interactive choreography set to music from Float4 and LED experts SACO Technologies. According to the Miami Herald, whether it’s day or night, the Hard Rock guitar is the largest physical attraction in the South Florida landscape for miles. This means guests within its 638 rooms have unobstructed views in all directions, including the Hollywood beachfront and downtown Miami, thanks to its floor-to-ceiling glass walls. The interiors of the hotel were designed by Wilson Associates and Rockwell Group. In addition to the guitar-shaped structure, the original Seminole Hard Rock Hotel building was fully renovated and a 7,000-seat performance venue was built on site. The existing pool resort area was expanded to 13.5 acres with a surrounding landscape by EDSA. The opening of the project comes just days after another Hard Rock Hotel under construction in New Orleans’s French Quarter partially-collapsed and killed three people and injured 30 others. Before recovering all the bodies on-site, engineers used explosives to demolish part of the structure in an effort to remove two dangerous, dangling cranes.