Not Again!?

Landmark Willi Smith exhibition (almost) opens at Cooper Hewitt

WilliWear Showoom, SITE, 1982, (Photographed by Andreas Sterzing, Courtesy of SITE - James Wines, LLC, photo © Andreas Sterzing)

In what might be one of the darkest ironies of the COVID-19 saga in New York City, the Cooper Hewitt has been forced to close the Willi Smith: Street Couture retrospective before it opens, the first museum exhibition of the influential American designer Willi Smith (1948–1987), whose career was cut short when he was killed by the AIDS crisis in 1987.

Smith, who in 1976 founded WilliWear with partner Laurie Mallet, is often credited as a pioneer—if not the creator of—streetwear, which today is nearly ubiquitous, uniting economic and social classes with a blend of high fashion and everyday-inspired clothing. Through collaborations with artists, designers and performers, such as Juan Downey, Dan Friedman, Keith Haring, Bill T. Jones/Arnie Zane Dance Company, Les Levine, Dianne McIntyre, and Nam June Paik, Smith captured the creativity and spirit of the cities where culture was being formed.



It is this marrying of the avant-garde and the world-at-large that brought together Smith with James Wines and Alison Sky of the art and architecture collaborative Sculpture in the Environment (SITE) built a series of showrooms that served as the backdrop for the gesamtkunstwerk of WilliWear. After seeing a window display at the Rizzoli bookstore designed by SITE, Willi enlisted the group to design a series of showrooms from 1982 to 1987, using found objects from around the streets of Manhattan. As members of the Environmental Art movement, SITE specialized in bringing art into places where you would least expect it, and retail stores were one of their specialties, most famously the BEST department stores.

The exhibition, curated by Alexandra Cunningham was designed by Wines along with Sam Chermayeff Architects, who built a modified version of the original stores. The communication designers poly-mode have also contributed a very clear and fresh graphic solution to the display. The show was originally scheduled to be on until Sunday, October 25 2020, but the situation remains fluid.

Note: Effective March 14, the Cooper Hewitt is temporarily closed to support the effort to contain the spread of COVID-19.

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