Etail meets Retail

Thoughtbarn decorates an ethically sourced e-retailer’s headquarters like its customers’ homes

Custom built-in linear lights by local contractor Benge Texas frame the conference rooms. Custom desks by HATCH Workshop are overhung by pendants and spotlights by DCW Editions that break up the ceiling and give warmth. (Lisa Petrole)

Located in the heart of downtown Dallas, 400 Record was recently given a face-lift and an entirely new look—that is, on the inside. In 2015, Gensler gutted the 17-story tower after its tenant, the media company A. H. Belo Corporation, split into two entities and left the structure downright empty. The 11th floor is now home to the first headquarters of online retailer The Citizenry, with a story-driven design by Austin-based firm Thoughtbarn.

Thoughtbarn codirector Lucy Begg emphasized that the handcrafted nature of the company’s ethically sourced products was crucial to the company’s identity. “[Their story] translated into how we made these project elements, which are handcrafted by local contractors,” she explained. The maple-infused furniture and finishing elements throughout the space—including dividing-wall screening, lighting coves, recessed acoustic lighting, desk stations, conference tables, and 9-foot doors—were all custom-made by local workshops.

For Thoughtbarn, the office’s organization was straightforward: Desks occupy an open area by the window, while a walled core holds meeting rooms and private offices. A hybrid break room/cafe gathering area with movable furniture can also be used as an informal breakout space or for events or product showcasing.

Read the full walkthrough on our interiors and design website,

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